DAFTAR ISI

KATA PENGANTAR...................................................................................i
ABSTRAK.................................................................................................. iv
DAFTAR ISI.................................................................................................v
DAFTAR TABEL........................................................................................vi
DAFTAR GAMBAR..................................................................................vii
BAB I : PENDAHULUAN ..........................................................................1
1.1.................................................................Latar Belakang Masalah .......1
1.2............................................................................Rumusan Masalah.......5
1.3........................................................................Pembatasan Masalah.......5
1.4.............................................................................Tujuan Penelitian.......5
1.5..........................................................................Manfaat Penelitian .......6
1.6..................................................................... Sistematika Penulisan.......6
BAB II : URAIAN TEORITIS....................................................................8
2.1. Strategi.........................................................................................8
2.1.1. Tahapan-Tahapan Strategi..................................................7
2.1.1.1 Perumusan Strategi..................................................11
2.1.1.2 Implementasi Strategi..............................................12
2.1.1.3 Evaluasi Strategi......................................................12
2.1.2. Langkah-Langkah Strategi...............................................14
2.2. Komunikasi................................................................................15
2.2.1. Komunikasi Organisasi....................................................17
2.2.2. Perilaku Organisasi dan Proses Manajemen....................19
2.2.3. Interaksi Komunikasi Organisasi.....................................22
2.2.4. Komunikasi Bencana........................................................25
2.2.5. Macam - Macam Proses Komunikasi...............................28
2.2.6. Unsur - Unsur Komunikasi ..............................................31
2.3. Strategi Komunikasi
2.3.1 Tujuan –Tujuan Strategi Komunikasi...............................33
2.3.2 Langkah-Langkah Strategi Komunikasi...........................35
2.3.3 Penetapan Strategi dalam Perencanaan Komunikasi........36

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2.3.3.1 Memilih dan Menetapkan Komunikator...................36

2.3.3.2 Menetapkan Target Sasaran dan Analisis Kebutuhan37
2.3.3.3 Teknik Menyusun Pesan...........................................38
2.4 Aksi Cepat Tanggap (ACT) Sumatera Utara................................39
2.5 Penggalangan Dana.......................................................................41
2.5.1 Tujuan Penggalangan Dana..............................................42
2.5.2 Strategi Penggalangan Dana.............................................44
2.5.3 Prinsip-Prinsip Penggalangan Dana..................................45
2.5.4 Metode Penggalangan Dana.............................................46
2.6 Media Sosial.................................................................................47
2.6.1 Jenis-Jenis Media Sosial...................................................49
2.6.2 Peran Media Sosial...........................................................51
2.6.3 Ciri- Ciri Media Sosial......................................................52
2.6.4 Pemanfaatan Media Sosial Bagi Masyarakat....................53
BAB III : Metode Penelitian......................................................................54
3.1. Jenis Penelitian .........................................................................54
3.2. Kerangka Penelitian...................................................................55
3.3. Defenisi Konsep ........................................................................57
3.4. Kategorisasi Penelitian..............................................................60
3.5. Informan atau Narasumber........................................................61
3.6. Teknik Pengumpulan Data.........................................................61
3.7. Teknik Analisis Data.................................................................63
3.8. Lokasi dan Waktu Penelitian.....................................................64
3.9. Deskripsi Ringkas Objek Penelitian..........................................64
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BAB IV: Hasil Penelitian dan Pembahasan.............................................65

4.1. Hasil Penelitian..........................................................................65
4.2. Pembahasan...............................................................................69
4.2.1 Perencanaan Strategi Komunikasi (ACT) Sumatera Utara
Dalam Menggalang Dana Untuk Korban Bencana.......69
4.2.2 Implementasi Program Kemanusiaan (ACT) Sumatera Utara
Dalam Menggalang Dana Untuk Korban Bencana.......72
4.2.3 Pengawasan Strategi Komunikasi (ACT) Sumatera Utara
Dalam Menggalang Dana Untuk Korban Bencana.......78
4.2.4 Peran Dan Fungsi Media Sosial ACT Sumatera Utara
Dalam Menggalang Dana Untuk Korban Bencana.......81
4.2.5 Evaluasi Strategi (ACT) Sumatera Utara
Dalam Menggalang Dana Untuk Korban Bencana.......88
BAB V: Penutup.........................................................................................90
5.1. Simpulan....................................................................................91
5.2. Saran..........................................................................................92
DAFTAR PUSTAKA..................................................................................65
LAMPIRAN