DAFTAR ISI

DAFTAR ISI................................................................................................................i
RINGKASAN EKSEKUTIF......................................................................................ii
BAB I PENDAHULUAN............................................................................................1
1.1 Latar Belakang...........................................................................................1
1.2 Tujuan dan Manfaat...................................................................................2
1.3 Gambaran Umum Usaha...........................................................................2

BAB II OPERASIONAL.............................................................................................4
2.1 Ruang Lingkup Bisnis................................................................................4
2.2 Stake holder, Manajemen Bisnis, Modal Usaha dan Lokasi......................4
BAB III PEMASARAN...............................................................................................6
3.1 Promosi.......................................................................................................6
3.2 Barang dan Jasa yang Dihasilkan...............................................................7
BAB IV ANALISIS SWOT.........................................................................................9
4.1 Strength ......................................................................................................9
4.2 Weakness....................................................................................................9
4.3 Opportunity.................................................................................................9
4.4 Threats........................................................................................................9
BAB V RENCANA PENGEMBANGAN USAHA...................................................11
5.1 Strategi Pemasaran......................................................................................11
5.2 Strategi Bisnis.............................................................................................11
5.3 Strategi Organisasi dan SDM.....................................................................11
BAB VI ANALISIS PRODUKSI DAN LABA..........................................................12
6.1 Produksi......................................................................................................12
6.2 Laba............................................................................................................13
BAB VII ANALISIS KEUANGAN............................................................................14
7.1 Laporan Keuangan......................................................................................14
BAB VIII ASPEK HUKUM DAN LEGALITAS.....................................................17
8.1 Badan Hukum dan Organisasi....................................................................17
8.2 Jenis-jenis Perizinan yang diperlukan........................................................17

Lampiran......................................................................................................................18