TABEL REDUKSI DATA HASIL WAWANCARA 100 PARTISIPAN IMPLEMENTASI STRATEGI

PEMASARAN SEGMENTING, TARGETING, DAN POSITIONING DI PANTAI SURYAWANGI

LOMBOK TIMUR PADA MASA PANDEMI COVID-19

Faktor Internal
Komponen Indikator Hasil
1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12 , 13, 14, 15, 17, 18, 19, 20, 21, 22,
23, 24, 25, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 39, 40, 41, 42,
Baik 43, 44, 45, 46, 47, 48, 49, 50, 51, 53, 54, 55, 56, 59, 60, 61, 62, 63,
Aksesibilitas
64, 65, 69, 72, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87,
88, 89, 90, 93, 94, 95, 96, 98. 99, 100.
Buruk 16, 26, 38, 52, 57, 58, 66, 67, 68, 70, 71, 73, 91, 92, 97.
1, 4, 9, 10, 13, 15, 16, 17, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29,
30, 31, 32, 34, 35, 36, 37, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49,
Baik
51, 53, 54, 55, 57, 58, 59, 60, 61, 63, 65, 67, 68, 72, 74, 75, 78, 79,
Fasilitas
81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 93, 94, 95, 96, 97, 98, 99,100.
2, 3, 5, 6, 7, 8, 11, 12, 14, 18, 33, 38, 50, 52, 55, 56, 62, 64, 66, 69,
Buruk
70, 71, 73, 76, 77, 80, 91, 92.
Ada 1, 2
Organisasi
Tidak ada 0
Ada 1, 2
SDM
Tidak ada 0
Hubungan antar Baik 1
SDM Buruk 2
Mandiri 0
Pendanaan
Bantuan 1, 2
Banyak
1, 2
Potensi Potensi
Tidak ada 0
1, 3, 4, 5, 7, 8, 9, 10, 11, 13, 15, 16, 17, 18, ,19, 20, 21, 22, 23, 24,
25, 26, 28, 29, 30, 31, 32, 33, 34, 35, 36, 27, 39, 40, 41, 42, 43, 44,
Baik 45, 46, 47, 48, 50, 51, 52, 53, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65,
Keamanan
67, 68, 70, 71, 72, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86,
87, 89, 90, 91, 92, 93, 94, 96, 97, 98, 99, 100.
Buruk 2, 6, 7, 12, 14, 27, 38, 49, 54, 56, 62, 66, 69, 73, 88, 95
1, 3, 4, 6, 10, 11, 12, 13, 14, 19, 20, 21, 24, 26, 27, 29, 31, 32, 33, 37,
39, 40, 41, 42, 43, 44, 47, 48, 50, 51, 52, 56, 59, 61, 62, 63, 64, 65,
Baik
66, 67, 68, 69, 70, 71, 72, 73, 74, 79, 81, 87, 88, 89, 90, 91, 92, 93,
Pelayanan 97, 99, 100.
2, 5, 7, 8, 9, 15, 16, 17, 18, 22, 23, 25, 28, 30, 34, 35, 36, 38, 45, 46,
Buruk 49, 53, 54, 55, 57, 58, 60, 75, 76, 77, 78, 80, 82, 83, 84, 85, 86, 94,
95, 96, 98, 100.
3, 4, 9, 10, 22, 37, 40, 41, 44, 46, 47, 48, 50, 51, 52, 55, 59, 60, 61,
Baik
64, 65, 71, 72, 74, 81, 82, 83, 86, 93, 94, 97, 99
Kebersihan 1, 2, 5, 6, 7, 8, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 23, 24, 25,
26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 38, 39, 42, 43, 45, 49, 53,
Buruk
54, 56, 57, 58, 62, 63, 66, 67, 68, 69, 70, 73, 75, 76, 77, 78, 79, 80,
84, 85, 87, 88, 89, 90, 91, 92, 95, 96, 98, 100.
 Faktor Eksternal
Komponen Indikator Hasil
Ada 1, 2
Regulasi
Belum ada 0
Ada 0
Pesaing
Tidak ada 1, 2
Ada 1, 2
Promosi
Belum ada 0
Ada 1, 2
Wisatawan
Tidak ada 0
Ada 1, 2
Target pasar
Tidak ada 0
Ada 1
Teknologi
Tidak ada 2
Diterapkan 1, 2
Protokol Kesehatan Tidak
0
diterapkan