Kelompok 1

Saluran Distribusi

Rheananda Alika 16120061

M Hananda Fathoni 16120048
Thoriq Anandta 16120055

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I. Pengertian Saluran Distribusi

Saluran Distribusi merupakan jalur pemasaran

yang ditentukan atau dipilih sebuah perusahaan
dalam mendistribusikan dan memberikan layanan
terkait barangnya kepada para konsumen.

Tujuan dari saluran distribusi sendiri adalah

untuk memudahkan perusahaan dalam
menyalurkan barang tersebut agar barang
yang diproduksi tersebut tidak mengalami
penumpukan di gudang.
I. SALURAN DISTRIBUSI PRODUK KONSUMSI

1. Saluran Produsen -> Konsumen

Contoh : Pedagang Seblak, Batagor, dan Boba.

Keuntungan : Produsen akan lebih mudah

mengetahui perubahan selera Konsumen.

Kerugian : Pelayanan produsen tidak maksimal karena harus

mengerjakan 2 pekerjaan/lebih di waktu yang
bersamaan.

2. Saluran Produsen ->Pengecer ->Konsumen

Contoh : Telur, Peternak menjual kepada pengecer lalu pengecer menjual

kepada konsumen.

Keuntungan : Jarak antara produsen dan konsumen teratasi dengan adanya

pengecer.

Kerugian : Produse sulit mengetahui perubahan keinginan konsumen

 3. Saluran Produsen -> Pedagang Besar -> Pengecer ->
Konsumen
Contoh : Indo Grosir, Pedagang besar mengambil barang dari produsen,
lalu pengecer mengambil dri pedagang besar dan dijualkan
kepada konsumen.

Keuntungan : Harga barang lebih stabil karena jika ada kelebihan produksi maka
barang dapat ditahan oleh perantara.

Kerugian : Penyampaian barang lebih lama kepada konsumen.

4. Saluran Produsen ->Agen ->Pengecer ->Konsumen

Contoh : Wol Impor

Keuntungan : Jangkauan pasar produsen lebih luas

Kerugian : Kualitas barang bisa menurun dan produsen tidak dapat mengetahui
keluhan konsumen dengan cepat.
5. Saluran Produsen -> Agen -> Pedagang Besar ->
Pengecer ->Konsumen

Contoh : Industri Perikanan, memasarkan hasil lautnya

menggunakan agen yang terhubung langsung
dengan pedagang besar lalu ke pengecer dan
dijualkan kepada konsumen.

Keuntungan : Produsen dengan mudah terhubung dengan

pedagang besar melalui agen.

Kerugian : Produsen sulit membangun kepercayaan dengan

agen
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