BAHASA

INGGRIS KELAS
IX
Unit 5 : We Should Buy It (Advertisement & Imperatives)
PART I :
ADVERTISEMENTS
WHAT IS ADVERTISEMENT?
Advertisements (ˈadvərˌtīzmənt) are public notices designed to inform and
persuade the readers to take an action desired by advertisers. Usually it refers to
buying behaviors or thinking pattern over some products (both goods and
services), ideas, organization, people, place etc.
Advertisements adalah pemberitahuan publik yang dirancang untuk
menginformasikan dan membujuk pembaca untuk mengambil tindakan yang
diinginkan oleh pengiklan. Biasanya mengajak untuk membeli atau
menanamkan pola pikir atas beberapa produk (baik barang dan jasa), ide,
organisasi, orang, tempat dll.
THE GENERIC STRUCTURE OF
AN ADVERTISEMENTS
Headline
Image
Call-to-action
Copy
Logo
Headline Image
Headline is a major aspect of an Image plays a vital part of the
advertisement. Its content overall impact of an
should promise a benefit, break advertisement. It attracts
some news, or offer people’s attention.
information. Gambar memainkan bagian
Headline (judul) adalah aspek penting dari keseluruhan
utama dari sebuah iklan. Isinya dampak sebuah iklan. Ini
harus menjanjikan manfaat, menarik perhatian orang.
menyampaikan berita, atau
menawarkan informasi
Call-to-action
Call-to-action part usually
appears in the end of an
advertisement. It instructs
customers the steps to purchase
the item or get the service.
Call-to-action (bagian ajakan)
biasanya muncul di akhir iklan.
Ini menginstruksikan pelanggan
langkah-langkah untuk membeli
barang atau mendapatkan layanan
Copy
Copy is the selling message of an
advertisement. If headline stresses
the primary benefit, copy stressed
the secondary benefit.
Copy adalah pesan penjualan dari
sebuah iklan. Jika judul menekankan
manfaat utama, salinan menekankan
manfaat sekunder.
Logo

Logo contains the constant

image of the company.
Logo mengandung citra konstan
perusahaan.
THE EXAMPLE OF
ADVERTISEMENTS
PART II :
IMPERATIVES
WHAT IS IMPERATIVE
SENTENCE?
Imperative sentence give direct commands. They can end in
a full stop, or an exclamation mark, defending on the
forcefulness of the command.
Imperative sentences (kalimat perintah) memberikan
perintah langsung. Mereka bisa diakhiri dengan titik, atau
tanda seru, tergantung pada penekanan perintah.
MARK EXCLAMATION USE IN
IMPERATIVE SENTENCE
If the command is forceful, use an exclamation (!)
mark.

Example :
Shut up, bro!
Stand Up!
FULL STOP/PERIOD USE IN
IMPERATIVE SENTENCE
If the command is polite (or in the form of advice), use a
period/full stop.

Example :
Please Come In.
NEGATIVE MOOD
(LARANGAN)
If the command is in a negative mood, it
belongs to a prohibition. A prohibition
also can end in a full stop or in an
exclamation mark.
THE END
ALHAMDULILLAH
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