DAFTAR ISI

Hal
HALAMAN SAMPUL........................................................................................................... i
KATA PENGANTAR.............................................................................................................. ii
DAFTAR ISI........................................................................................................................... iii
BAB I PENDAHULUAN....................................................................................................... 1
1. 1.
1. 2.
1. 3.
1. 4.
1. 5.

Latar Belakang............................................................................................................ 1
Tujuan Praktikum........................................................................................................ 2
Perumusan Masalah..................................................................................................... 3
Asumsi dan Batasan Masalah...................................................................................... 3
Sistematika Penulisan Laporan................................................................................... 3

BAB II LANDASAN TEORI................................................................................................. 7

2. 1.
2. 2.
2. 3.
2. 4.

Penelitian Survei.......................................................................................................... 7
Teknik Sampling..........................................................................................................10
Metode Penentuan Jumlah Sampel..............................................................................10
Dasar-dasar AHP.........................................................................................................10
2.4.1 Decomposition.................................................................................................10
2.4.2 Comperatve Judgement....................................................................................10
2.4.3 Synthesis of Proirity.........................................................................................11
2.4.4 Logical Consistency.........................................................................................11
2. 5. Konsistensi Hierarki....................................................................................................11
2. 6. AHP dalam Kelompok.................................................................................................12
2. 7. Analisis Tingkat Kerusakan Pasar/MDA (Market Damage Analysis)........................12
2. 8. Uji Validitas dan Realiabilitas.....................................................................................12
2.8.1 Jenis-jenis Validitas..........................................................................................16
2. 9. Metode Importance-Performance Analysis.................................................................19
2. 10.Perbandingan AHP dan Fuzzy AHP untuk Proses Multi Criteria Decision Making
dengan Evaluasi Linguistik.........................................................................................20
2.10.1. Pendahuluan.....................................................................................................20
2.10.2. AHP dan Fuzzy AHP.......................................................................................21
BAB III METODE PENELITIAN..........................................................................................22
3.1.........................................................................................................................................
Lokasi dan Waktu Penelitian..........................................................................................22
3.2.........................................................................................................................................
Data yang Digunakan.....................................................................................................22
3.3.........................................................................................................................................
Pengumpulan Data.........................................................................................................22
3.4.........................................................................................................................................
Pengolahan Data............................................................................................................22

3.5.........................................................................................................................................
Analisis dan Evaluasi.....................................................................................................22
3.6.........................................................................................................................................
Kesimpulan dan Saran...................................................................................................22

BAB IV PENGUMPULAN DATA.........................................................................................23

4.1.
4.2.
4.3.
4.4.
4.5.
4.6.

Gambar Hierarki Pemilihan Alternatif Produk Sepeda Motor....................................23

Matriks Banding Berpasangan (Pairwise Comparison)..............................................24
Data Spesifikasi Responden........................................................................................63
Data Kuisioner untuk Kinerja......................................................................................64
Data Kusioner untuk Harapan.....................................................................................66
Data Kuisioner untuk Perhitungan MDA, Satisfaction Index, dan Switching Index....68

BAB V PENGOLAHAN DATA.............................................................................................70

5.1. Perhitugan Rata-rata Pembobotan untuk Masing-masing Elemen dan Unsur............70
5.2. Perhitungan Bobot Parsial dan Konsistensi Matriks...................................................75
5.3. Penentuan Bobot Prioritas Untuk Alternatif................................................................94
5.4. Perhitungan Konsistensi Hirarki..................................................................................98
5.5. Uji Validitas...............................................................................................................101
5.6. Uji Reliabilitas...........................................................................................................110
5.7. Perhitungan ImportancePerformance analysis(IPA)...............................................115
5.8. Pengelompokan Responden Berdasarkan MDA.......................................................119
5.9. Switching Index..........................................................................................................120
5.10. Satisfaction Index......................................................................................................120
BAB VI ANALISIS DAN EVALUASI.................................................................................122
6.1. Analisis......................................................................................................................122
6.2. Evaluasi......................................................................................................................127
BAB VII KESIMPULAN dan SARAN................................................................................132
DAFTAR PUSTAKA............................................................................................................134