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Daftar Isi

TINJAUAN MATA KULIAH ........................................................... ix

MODUL 1: KOMUNIKASI BISNIS 1.1

Kegiatan Belajar 1:
Memahami Komunikasi Manusia ...................................................... 1.3
Latihan …………………………………………............................... 1.17
Rangkuman ………………………………….................................... 1.18
Tes Formatif 1 ……………………………..…….............................. 1.19

Kegiatan Belajar 2:
Memahami Komunikasi Bisnis ......................................................... 1.21
Latihan …………………………………………............................... 1.39
Rangkuman ………………………………….................................... 1.40
Tes Formatif 2 ……………………………..…….............................. 1.41

KUNCI JAWABAN TES FORMATIF ............................................. 1.43

GLOSARIUM .................................................................................... 1.44
DAFTAR PUSTAKA ........................................................................ 1.45

MODUL 2: PESAN KOMUNIKASI BISNIS 2.1

Kegiatan Belajar 1:
Tipe Komunikasi Bisnis .................................................................... 2.3
Latihan …………………………………………............................... 2.20
Rangkuman ………………………………….................................... 2.22
Tes Formatif 1 ……………………………..…….............................. 2.23

Kegiatan Belajar 2:
Teknik Penyusunan Pesan Komunikasi Bisnis ................................. 2.25
Latihan …………………………………………............................... 2.35
Rangkuman ………………………………….................................... 2.36
Tes Formatif 2 ……………………………..…….............................. 2.37
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KUNCI JAWABAN TES FORMATIF ............................................. 2.39

GLOSARIUM .................................................................................... 2.40
DAFTAR PUSTAKA ........................................................................ 2.41

MODUL 3: KOMUNIKASI LINTASBUDAYA DALAM BISNIS 3.1

Kegiatan Belajar 1:
Komunikasi Lintasbudaya .................................................................. 3.3
Latihan …………………………………………............................... 3.18
Rangkuman ………………………………….................................... 3.19
Tes Formatif 1 ……………………………..…….............................. 3.20

Kegiatan Belajar 2:
Melakukan Komunikasi Bisnis Antarbudaya .................................... 3.22
Latihan …………………………………………............................... 3.34
Rangkuman ………………………………….................................... 3.35
Tes Formatif 2 ……………………………..…….............................. 3.36

KUNCI JAWABAN TES FORMATIF ............................................. 3.38

GLOSARIUM .................................................................................... 3.39
DAFTAR PUSTAKA ........................................................................ 3.40

MODUL 4: KORESPONDENSI 4.1

Kegiatan Belajar 1:
Merencanakan Korespondensi Bisnis ................................................ 4.3
Latihan …………………………………………............................... 4.13
Rangkuman ………………………………….................................... 4.13
Tes Formatif 1 ……………………………..…….............................. 4.14

Kegiatan Belajar 2:
Teknik Penyusunan Pesan Komunikasi Bisnis ................................. 4.16
Latihan …………………………………………............................... 4.34
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Rangkuman ………………………………….................................... 4.36

Tes Formatif 2 ……………………………..…….............................. 4.37

KUNCI JAWABAN TES FORMATIF ............................................. 4.39

GLOSARIUM .................................................................................... 4.40
DAFTAR PUSTAKA ........................................................................ 4.41

MODUL 5: MENULIS PROPOSAL DAN LAPORAN 5.1

Kegiatan Belajar 1:
Menulis Laporan ................................................................................ 5.3
Latihan …………………………………………............................... 5.20
Rangkuman ………………………………….................................... 5.21
Tes Formatif 1 ……………………………..…….............................. 5.21

Kegiatan Belajar 2:
Menulis Proposal ............................................................................... 5.24
Latihan …………………………………………............................... 5.40
Rangkuman ………………………………….................................... 5.41
Tes Formatif 2 ……………………………..…….............................. 5.41

KUNCI JAWABAN TES FORMATIF ............................................. 5.43

GLOSARIUM .................................................................................... 5.44
DAFTAR PUSTAKA ........................................................................ 5.45

MODUL 6: TEKNIK PRESENTASI 6.1

Kegiatan Belajar 1:
Presentasi Bisnis (1) ........................................................................... 6.3
Latihan …………………………………………............................... 6.16
Rangkuman ………………………………….................................... 6.18
Tes Formatif 1 ……………………………..…….............................. 6.19
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Kegiatan Belajar 2:
Presentasi Bisnis (2) .......................................................................... 6.21
Latihan …………………………………………............................... 6.35
Rangkuman ………………………………….................................... 6.37
Tes Formatif 2 ……………………………..…….............................. 6.38

KUNCI JAWABAN TES FORMATIF ............................................. 6.40

GLOSARIUM .................................................................................... 6.41
DAFTAR PUSTAKA ........................................................................ 6.42

MODUL 7: MENYELENGGARAKAN RAPAT BISNIS 7.1

Kegiatan Belajar 1:
Menyelenggarakan Rapat Bisnis (1) ................................................. 7.3
Latihan …………………………………………............................... 7.17
Rangkuman ………………………………….................................... 7.18
Tes Formatif 1 ……………………………..…….............................. 7.19

Kegiatan Belajar 2:
Menyelenggarakan Rapat Bisnis (2) ................................................. 7.22
Latihan …………………………………………............................... 7.35
Rangkuman ………………………………….................................... 7.37
Tes Formatif 2 ……………………………..…….............................. 7.38

KUNCI JAWABAN TES FORMATIF ............................................. 7.40

GLOSARIUM .................................................................................... 7.41
DAFTAR PUSTAKA ........................................................................ 7.42

MODUL 8: TEKNIK LOBI DAN NEGOSIASI 8.1

Kegiatan Belajar 1:
Teknik Lobi ........................................................................................ 8.3
Latihan …………………………………………............................... 8.15
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Rangkuman ………………………………….................................... 8.16

Tes Formatif 1 ……………………………..…….............................. 8.17

Kegiatan Belajar 2:
Teknik Negosiasi ............................................................................... 8.20
Latihan …………………………………………............................... 8.36
Rangkuman ………………………………….................................... 8.37
Tes Formatif 2 ……………………………..…….............................. 8.38

KUNCI JAWABAN TES FORMATIF ............................................. 8.40

GLOSARIUM .................................................................................... 8.41
DAFTAR PUSTAKA ........................................................................ 8.42

MODUL 9: TEKNOLOGI INFORMASI DAN KOMUNIKASI

BISNIS 9.1
Kegiatan Belajar 1:
Mengenal Teknologi Komunikasi dan Informasi .............................. 9.3
Latihan …………………………………………............................... 9.17
Rangkuman ………………………………….................................... 9.18
Tes Formatif 1 ……………………………..…….............................. 9.19

Kegiatan Belajar 2:
Aplikasi Teknologi Informasi dan Komunikasi dalam Komunikasi
Bisnis .................................................................................................. 9.21
Latihan …………………………………………............................... 9.34
Rangkuman ………………………………….................................... 9.36
Tes Formatif 2 ……………………………..…….............................. 9.37

KUNCI JAWABAN TES FORMATIF ............................................. 9.40

GLOSARIUM .................................................................................... 9.41
DAFTAR PUSTAKA ........................................................................ 9.42