iii

Daftar Isi

TINJAUAN MATA KULIAH ............................................................... ix

MODUL 1: OVERVIEW TERHADAP HUMAS DAN KONSEP 1.1

TEKNIK KEHUMASAN
Kegiatan Belajar 1:
H u ma s seb a gai F u n g si Ma n aj e me n dan F u n g si 1.2
Ko mu n i k as i …… … …… …… … …… … …… … …… …… ......
Latihan .................................................................................................... 1.16
Rangkuman ............................................................................................ 1.17
Tes Formatif 1 ........................................................................................ 1.17

Kegiatan Belajar 2:
Konsep Teknik Humas ........................................................................... 1.20
Latihan …………………………………………................................... 1.28
Rangkuman ............................................................................................ 1.28
Tes Formatif 2 ……………………………..…….................................. 1.29

KUNCI JAWABAN TES FORMATIF ................................................. 1.32

DAFTAR PUSTAKA ............................................................................ 1.34

MODUL 2: TEKNIK KOMUNIKASI LISAN ………………………. 2.1

Kegiatan Belajar 1:
Presentasi ................................................................................................ 2.3 Organ
Latihan …………………………………………................................... 2.11
Rangkuman …………………………………........................................ 2.11
Tes Formatif 1 ……………………………..…….................................. 2.12

Kegiatan Belajar 2:
Lobi dalam Kehumasan .......................................................................... 2.15
Latihan …………………………………………................................... 2.22
Rangkuman …………………………………........................................ 2.22
Tes Formatif 2 ……………………………..…….................................. 2.23
iv

KUNCI JAWABAN TES FORMATIF ................................................. 2.26

DAFTAR PUSTAKA ............................................................................ 2.28

MODUL 3: TEKNIK PENULISAN INFORMATIF ………………... 3.1

Kegiatan Belajar 1:
Penulisan Siaran Pers …………………………………………………. 3.3
Latihan …………………………………………................................... 3.18
Rangkuman …………………………………........................................ 3.19
Tes Formatif 1 ……………………………..…….................................. 3.20

Kegiatan Belajar 2:
Penulisan Sketsa Biografi dan Backgrounder ……………………………. 3.24
Latihan …………………………………………................................... 3.31
Rangkuman …………………………………........................................ 3.32
Tes Formatif 2 ……………………………..…….................................. 3.32

KUNCI JAWABAN TES FORMATIF ................................................. 3.35

DAFTAR PUSTAKA ............................................................................ 3.37

MOD U L 4 : T E KNI K P E NU L I S AN P E R SU AS I F … … ……. . 4.1

Kegiatan Belajar 1:
Da sar -d a s ar P e n ul i sa n P er s u as i f …… … …… … … …… … .. . 4.2
Latihan …………………………………………................................... 4.13
Rangkuman …………………………………........................................ 4.14
Tes Formatif 1 ……………………………..…….................................. 4.14

Kegiatan Belajar 2:
Penulisan Kertas Posisi .......................................................................... 4.17
Latihan …………………………………………................................... 4.24
Rangkuman …………………………………........................................ 4.25
Tes Formatif 2 ……………………………..…….................................. 4.26

KUNCI JAWABAN TES FORMATIF ................................................. 4.29

DAFTAR PUSTAKA ............................................................................ 4.31
 v

MODUL 5: PENULISAN SURAT PEMBACA DAN NASKAH 5.1

PIDATO
Kegiatan Belajar 1:
Penulisan Surat Pembaca ……………………………………………... 5.2
Latihan …………………………………………................................... 5.18
Rangkuman …………………………………........................................ 5.19
Tes Formatif 1 ……………………………..…….................................. 5.20

Kegiatan Belajar 2:
Penulisan Naskah Pidato ……………………………………………… 5.23
Latihan …………………………………………................................... 5.31
Rangkuman …………………………………........................................ 5.31
Tes Formatif 2 ……………………………..…….................................. 5.32

KUNCI JAWABAN TES FORMATIF ................................................. 5.35

DAFTAR PUSTAKA ............................................................................ 5.37

MOD U L 6 : T E KNI K P E MB U AT AN P E S AN ME L AL U I 6.1

ME DI A CE T AK
Kegiatan Belajar 1:
Media Cetak Insidental: Brosur, Leaflet, dan Flyer ............................... 6.2
Latihan …………………………………………................................... 6.12
Rangkuman …………………………………........................................ 6.12
Tes Formatif 1 ……………………………..…….................................. 6.13

Kegiatan Belajar 2:
P e ma n f aa ta n Med i a Ce t ak R e g ul er : Ne ws le tte r , Maj ala h , 6.15
d an S ur at Kab a r P er u sa h aa n … … … …… … …… … …… …..
Latihan …………………………………………................................... 6.32
Rangkuman …………………………………........................................ 6.32
Tes Formatif 2 ……………………………..…….................................. 6.33

KUNCI JAWABAN TES FORMATIF ................................................. 6.35

DAFTAR PUSTAKA ............................................................................ 6.36
vi

MODUL 7: TEKNIK PEMBUATAN MEDIA ELEKTRONIK 7.1

Kegiatan Belajar 1:
Produksi Pesan Melalui Media Audio atau Radio ……………………. 7.3
Latihan …………………………………………................................... 7.15
Rangkuman …………………………………........................................ 7.16
Tes Formatif 1 ……………………………..…….................................. 7.16

Kegiatan Belajar 2:
Produksi Pesan Melalui Media Audiovisual ………………………….. 7.20
Latihan …………………………………………................................... 7.31
Rangkuman …………………………………........................................ 7.31
Tes Formatif 2 ……………………………..…….................................. 7.32

KUNCI JAWABAN TES FORMATIF ................................................. 7.34

DAFTAR PUSTAKA ............................................................................ 7.35

MOD U L 8 : T E KNI K P E M AN F AAT AN ME DI A I NT E R - 8.1

AKT I F
Kegiatan Belajar 1:
P en ge n ala n Med ia I n ter ak ti f … … …… … …… … …… … …. 8.3
Latihan …………………………………………................................... 8.13
Rangkuman …………………………………........................................ 8.14
Tes Formatif 1 ……………………………..…….................................. 8.15

Kegiatan Belajar 2:
Pemanfaatan Media Interaktif atau Online ……………………………. 8.18
Latihan …………………………………………................................... 8.29
Rangkuman …………………………………........................................ 8.29
Tes Formatif 2 ……………………………..…….................................. 8.30

KUNCI JAWABAN TES FORMATIF ................................................. 8.33

DAFTAR PUSTAKA ............................................................................ 8.35

MODUL 9: TEKNIK HUBUNGAN MEDIA 9.1

Kegiatan Belajar 1:
Pengertian Hubungan Media ………………………………………….. 9.3
Latihan …………………………………………................................... 9.14
 vii

Rangkuman …………………………………........................................ 9.14

Tes Formatif 1 ……………………………..…….................................. 9.15

Kegiatan Belajar 2:
P en ye le n g ga r aa n J u mp a P er s …… … …… … …… …… … …. 9.18
Latihan …………………………………………................................... 9.27
Rangkuman …………………………………........................................ 9.28
Tes Formatif 2 ……………………………..…….................................. 9.28

KUNCI JAWABAN TES FORMATIF ................................................. 9.31

DAFTAR PUSTAKA ............................................................................ 9.33