PUBLIC EXPOSE

PT PANORAMA SENTRAWISATA, Tbk

Agustus 2018 1
INVESTMENT OVERVIEW

INDUSTRY OUTLOOK

COMPANY PROFILE

COMPANY DEVELOPMENT

BUSINESS STRATEGIES
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Panorama’s Investment Overview
Indonesia’s only and largest Integrated Tourism Company yang
1 berfokus kepada Tourism and Hospitality, didukung oleh 5 pilar
usaha

2 Berpengalaman lebih dari 45 tahun di Industri Pariwisata

Well positioned to benefit from Indonesia’s fast growing tourism

3 industry (offline and online distribution channel)

Bermitra dengan Global Leading Companies, seperti Carlson

4 Wagonlit Travel, Chan Brothers, Reed Elsevier, JTB

Pertumbuhan yang kuat dengan 14 % CAGR dari Sales dan 11 %

5 CAGR dari EBITDA, selama 10 tahun terakhir
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INVESTMENT OVERVIEW

INDUSTRY OUTLOOK

COMPANY PROFILE

COMPANY DEVELOPMENT

BUSINESS STRATEGIES
4
 Leader’s Talk

“Pariwisata saya tetapkan sebagai

leading sector.

Pariwisata dijadikan sebagai

leading sector ini adalah kabar
gembira dan seluruh kementrian
lainnya wajib mendukung dan itu
saya tetapkan.” Presiden RI – Joko Widodo
dalam “Rapat Terbatas”

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 Industry Outlook

Pro-Tourism Tourism to be 169 Negara 10 “Bali” Pertumbuhan Kelas

Government #1 by 2019 Free VISA Baru Menengah-atas

Better Pertumbuhan Harga Minyak Quality rooms Perkembangan kota-

Country Branding Millennials Lebih Stabil needed kota untuk MICE

Better Economy, VFR MICE market

Better Income, (visit family/relatives) spend 3X bigger Establishment of INACEB
More Spending needs hotels than Leisure market

More growth booster for Tourism Industry

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 Promosi 10 “Bali” Baru

Sumber : Internet, Kementrian Pariwisata, Company

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 Perkembangan Infrastruktur Airport

Sumber: Internet, Kementrian Perhubungan, Company

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 Perkembangan Airport untuk Tujuan Wisata
Airport Silangit, Sumatera Utara, Pintu Gerbang menuju Danau Toba
Sebelum Setelah Renovasi 2016

Open For International 2017 Danau Toba

Sejak tanggal 28 Oktober 2017, Bandara Silangit telah dikukuhkan menjadi Bandara Internasional.
Airport Silangit Airport saat ini mampu meng-handle 1 juta penumpang setiap tahunnya dimana
terjadi peningkatan dari yang sebelumnya hanya mampu meng-handle 36.500 penumpang.
Sumber : Internet, Company
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 Indonesia Improve in Travel & Tourism
Competitiveness Index 2017
Indonesia telah menunjukkan peningkatan pada sektor Pariwisata sebagaimana tercermin pada Travel
and Tourism Competitiveness Index yang dipublikasikan oleh World Economic Forum
2013 2015 2017

70 50 42

Travel & Tourism Policy and Infrastructure Natural and Cultural

Enabling Conditions Resources

 Prioritization of Travel & Tourism  Air transport infrastructure  Natural resources

 International openness
 Price competitiveness
Sumber : Internet
 Ground and port infrastructure  Cultural resources and
 Tourist service infrastructure business travel
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Pertumbuhan Indikator Pariwisata Indonesia 2013-2016
Development of Incoming Tourist

14,040

11,519

10,407
9,435
8,802

2013 2014 2015 2016 2017

Development of Air Passengers
105,966

95,222

82,439

72,541
68,668

2013 2014 2015 2016 2017

Sumber :BPS, Kementrian Pariwisata dan diproses oleh Perusahaan Number in thousand
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 Pertumbuhan Indikator Pariwisata 2016 dan 2017
Foreign Tourist Arrival Month to Month Foreign Tourist Arrival YTD 13
% 7.53
1.60 1.36 8.00
Millions

Millions
1.30 1.32
1.40 1.20 1.24 7.00 6.21
1.10
1.20 6.00 6.66
4.97
1.00 1.17 1.15 1.14 5.00 5.51
1.11 1.06 3.67
0.80 1.02 4.00
4.36
0.60 3.00 2.30
3.19
0.40 2.00 1.10
2.13
0.20 1.00 1.11
- -
Jan Feb Mar Apr May Jun Jan Feb Mar Apr May Jun
2017 2018 2017 2018

Air Passengers Month to Month Air Passengers YTD

10%
12.00 60.00 54.57

Millions
9.98
Millions

8.96 9.27 9.42

10.00 8.26 8.68 50.00 44.59
49.58
8.00 40.00 35.91
8.62 8.30 8.46 8.58 8.31 41.27
6.00 7.31 30.00 26.48
32.69
4.00 20.00 17.22
24.23
8.96
2.00 10.00 15.92
8.62
- -
Jan Feb Mar Apr May Jun Jan Feb Mar Apr May Jun

2017 2018 2017 2018

Sumber :BPS, Company
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INVESTMENT OVERVIEW

INDUSTRY OUTLOOK

COMPANY PROFILE

COMPANY DEVELOPMENT

BUSINESS STRATEGIES
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Panorama:
Berfokus kepada Bisnis Inti dengan Berbasis Integrasi Teknologi

ORGANIZATION STRUCTURE
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www.panorama-sentrawisata.com
Panorama Group of Companies
Inbound Travel & Leisure Media Transportation
• Panorama • Panorama JTB Tours • Panorama Publication • White Horse Group
Destination • Panorama-JTB.com • Panorama Magazine • DayTrans
• Asia World Indonesia • Chan Brothers Travel • Get Lost Magazine • Joglosemar
• Panorama Indonesia • Panorama Events • GrayLine Jakarta
Destination (S) • MG Bedbank
• Rajakamar.com
• Room Deal
• Myhotelfinder.com
• TurEZ
• Smart Holiday
• Go Holidays
• Orange Incentive House
• Wupi
• Preferred
• Lalalaway • Reed Panorama
Exhibition
• Carlson Wagonlit Travel
Indonesia

• JTB • Reed Elsevier • GrayLine

• Chan Brothers Travel
• Carlson Wagonlit Travel

Subsidiaries Associated Companies Strategic Partner Alliance 15

Inbound’s Product

BEACH CRUISING CULINARY CYCLING

HONEYMOON TAILOR MADE

FAMILY GOLF & WEDDINGS ITINERARIES

DIVING & WELLNESS

EXPLORATION TREKKING
SNORKELLING & SPA
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Inbound’s Product

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Inbound’s Product
DINNER ATOP
OF BATUR VOLCANO
PRIVATE DINING EXPERIENCES
WITH BUTLER GUIDE

VVIP
Welcome Folder

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Inbound’s Fleet

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Travel & Leisure – Panorama JTB Tours Indonesia
Pada awal tahun 2017, Panorama Tours Indonesia telah bertransformasi menjadi
Panorama JTB Tours Indonesia, membentuk sinergi antara Panorama Group dan
JTB Corporation, salah satu Perusahaan pariwisata tertua dan terbesar di dunia.

Corporate Incentive Travel Franchise Travel Leisure Travel

Management Management Management
AEON MALL
AEON MALL BSD CITY PLAZA INDONESIA GRAND INDONESIA JAKARTA GARDEN CITY

Panorama JTB Tours Indonesia has more than 100 outlets focusing on urban market,
which located in Premium Shopping Malls or Office Building.
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Travel & Leisures E-Commerce
Pilar usaha Travel and Leisure memiliki Online distribution channel baik untuk B2B2C (MG Group)
maupun B2C (Panorama-jtb.com, Travelicious.co.id, Turez.id, Wupi.id)

MG Group merupakan Southeast Asia’s Largest Bedbank, bekerja sama erat dengan lebih dari 5,000
partner hotel di kawasan regional dan menjual lebih dari 1 juta room nights per tahun

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Travel & Leisures’s Incentive House

Orange Incentive House terdiri dari group professional di bidang

travel yang menjalankan perencanaan, persiapan, dan
pelaksanaan atas perjalanan incentive, masing-masing
melayani permintaan secara khusus yang dibuat menyesuaikan
keinginan klien yang terdiri dari Perusahaan kecil menengah
sampai Perusahaan multi nasional.

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 Media

MINING &
ENGINEERING
INDONESIA

Pilar usaha Media mempublikasikan 2 majalah

Reed Panorama Exhibitions menyelanggarakan 11
regular, dan menjual lebih dari 50,000 eksemplar
exhibitions besar setiap tahun, dengan lebih dari
setiap tahunnya melalui toko buku terkemuka di
250,000 pengunjung di Indonesia
Indonesia 23
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Business Networks

Strategic Partners

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Panorama’s Credential

Outbound Travel Agent

Trifecta Award
2014 – 2015 – 2016

Travel Partner

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INVESTMENT OVERVIEW

INDUSTRY OUTLOOK

COMPANY PROFILE

COMPANY DEVELOPMENT

BUSINESS STRATEGIES
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Laporan Posisi Keuangan Konsolidasian
TOTAL ASSETS
16
3,000
% 2,650
Milliar

2,500 2,279

2,000 1,746
1,670
1,500 1,282
1,022
1,000

500

-
2012 2013 2014 2015 2016 2017

TOTAL EQUITY
1,400
Milliar

1,208
1,200 60
1,000 %
754
800
600
437 413
366
400 290
200
-
2012 2013 2014 2015 2016 2017
Source :Company

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 Performa 10 tahun dari Panorama (2007-2017)
Sales (Gross Revenue)
6,000 5,193
BILLIONS

4,748
5,000
3,756
4,000 3,446

3,000 2,584 2,642

2,064
1,647 1,782
2,000 1,525
1,191
1,000

-
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Net Revenue
2,500
2,133
BILLIONS

1,956 1,923 2,006

2,000 1,694
1,547
1,500 1,194
1,022
1,000 766 827
544
500

-
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Sumber :Company
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 Result Highlights
• Sales (Gross Revenue) pada 1H2018 sebesar Rp 2.906,5 M, meningkat sebanyak 19,1% dibandingkan tahun
lalu, terdapat peningkatan penjualan atas tour packages dan hotel vouchers. Dan Net Revenue pada
1H2018 sebesar Rp 2.440,5 M, meningkat sebanyak 19,5% dibandingkan tahun lalu.
• Beban Bunga pada 1H2018 sebesar Rp 30,6 M, menurun sebanyak 30,3% dibandingkan tahun lalu
diakibatkan oleh Perusahaan berhasil untuk me-manage Debt agar lebih efisien dan suku bunga yang juga
mengalami penurunan
• Net Profit pada 1H2018 sebesar Rp 3,3 M, mengalami penurunan dibandingkan tahun lalu yang
diakibatkan terdapatnya extraordinary income dari Associated Company pada 1Q2017
Description 1H2018 1H2017 Change % Change
(Rp Milliar) Un-Audited Un-Audited
Sales (Gross Revenue) 2,906.5 2,440.5 466.0 19.1 %
Net Revenue 1,199.7 1,003.8 195.9 19.5 %
Gross Profit 246.9 225.2 21.7 9.6 %
Interest Expenses (30.6) (43.8) 13.3 (30.3 %)
Net Profit 3.3 25.8 (22.5) (87.3 %)
Adjusted Net Profit *) 0.4 (8.5) 8.9 104.6 %

Description 1H2018 2017 Change % Change

(Rp Milliar) Un-Audited Audited
Total Asset 2,557.1 2,649.6 (92.5) (3.5 %)
Total Liabilities 1,348.2 1,441.7 (93.5) (6.5 %)
Book Value 1,209.0 1,207.8 (1.2) (0.1 %)
Sumber :Company 29
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 Contribution per Pillars
SALES 1H2018 SALES 1H2017
0% 0% 0% 0%
1%
3%
7% 9%

Travel & Leisure Travel & Leisure

Inbound Inbound
Hotel Hotel
Media Media
Others Others

90% 90%

GROSS PROFIT 1H2018 GROSS PROFIT 1H2017

0% 1% 2% 2%
4%
5%

16%
Travel & Leisure Travel & Leisure
Inbound 21% Inbound
Hotel Hotel
Media Media
Others Others
70%
79%

Sumber :Company
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INVESTMENT OVERVIEW

INDUSTRY OUTLOOK

COMPANY PROFILE

COMPANY DEVELOPMENT

BUSINESS STRATEGIES
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Panorama’s Grand Strategies
To expand the operation networks and market access benefiting from Tourism
1 momentum and to upgrade the quality of the services delivered

To expand the operation networks and market access to tap the growing
2 demands in the Indonesia domestic source market as well as international
source market.

To expand and strengthen the MICE businesses by launching and acquiring new
3 exhibitions and the Hospitality sector in various tourist destinations around
Indonesia.

To improve and upgrade the quality and professionalism of the human resources
4 and to synergize all business pillars through Information & Technology.

To explore cooperation with strategic partners, and to focus as a tourism

5 services industry (Asset-Light Company).

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For further information please contact:
PT . Panorama Sentrawisata Tbk

Corporate Secretary
Panorama Building 6th floor,
Jl. Tomang Raya no. 63
Jakarta Barat 11440
T : +62 21 25565000
F : +62 21 25565055
E: investor.relation@panorama-group.com
corsec.panr@panorama-group.com
W : www.panorama-sentrawisata.com 33