QFD: House of Quality

Project: Tablet 
Group : 11
Date: 25 Oktober 2019 

+
Correlations
− +
Positive +
Negative −
No Correlation
+ +
+
Relationships + + +
Strong (9) ● +
Moderate (6) ○
Weak (3) ▽ + − +
Direction of Improvement
− +
− +
Maximize ▲
− − −
Target ◇
− +
Minimize ▼
+ + − − + − +
Column #    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Direction of Improvement    ▲ ▲ ▼ ▲ ▲ ▲ ▲ ▼ ▼ ▲ ◇ ◇ ▲ ◇ ◇ ▲ Customer Competitive Assesment

Requirements

kemampuan Software Update 
Technical 

Karet Pelindung Sistem
Resolusi & Fitur Kamera 
Kapasitas Baterai 
Wireless Charging

Support  4G/5G
Support Dolby 

Fast Charging
Jenis Layar 
   Maximum Relationship
   Customer Importance

Dimensi 
Procecor

Samsung Galaxy tab 4
Berat

ROM
RAM

GPU

sony xperia Z4 Tablet
NFC

Improvement Factor 

Percentage Of Total 
Overall Weighting 
   Relative Weight

Planned Rating
   Weight Chart

Customer 

 Produk Kami
Requirements 

Sales Point
Advan I10

Ipad 12'9 
(Explicit and 
   Row #

   Row #
Implicit) 0 1 2 3 4 5
 

1 |||| 9% 4 9 Kapasitas Baterai Yang Besar  ▽ ● ● ○ ▽ ● ▽ ● ● 4 3 3 4 3 5 1.2 1.5 7.2 10.3 1

2 ||||| 11% 5 9 Resolusi Kamera Yang Tinggi  ▽ ● ▽ ▽ 2 4 5 3 5 4 1.4 1.5 10.5 15 2

3 ||||| 11% 5 9 Harga Terjangkau  ▽ ● ○ ● ○ ▽ ▽ ▽ 4 2 2 5 2 1 0.4 1.5 3 4.28 3

4 ||| 7% 3 9 Tahan Banting  ● ● 5 4 3 3 3 3 0.6 1.2 2.16 3.08 4

5 |||| 9% 4 9 mampu kerja sistem ● ● ● ● ▽ ● 4 5 3 3 5 5 1.2 1.4 6.72 9.59 5

6 |||| 9% 4 9 Mampu Menyimpan file jumlah bayak ● 4 5 3 3 4 5 1.2 1.5 7.2 10.3 6

7 || 4% 2 9 Memiliki Design Yang Simple ▽ ○ ● ● 3 4 4 3 3 5 1.4 1.2 3.36 4.8 7

8 || 4% 2 9  Pembaruan Software  ● ● ○ ● ○ 2 4 5 3 3 2 1 1 2 2.85 8

9 |||| 9% 4 9 Teknologi Jaringan yang baik ▽ ● 4 5 4 3 4 4 1 1.2 4.8 6.85 9

10 || 4% 2 1 Mudah Untuk Diservis  ▽ 4 5 4 2 4 4 1 1 2 2.85 10

11 || 4% 2 9 Tampilan Grafis yang baik ● ○ 2 4 4 3 3 5 1.6 1.5 4.8 6.85 11

12 ||| 7% 3 9 Audio Yang Jernih & Jelas ● 2 4 3 3 3 3 1.2 1.2 4.32 6.17 12

13 || 4% 2 9 Tahan Terhadap Air ○ ● 4 4 3 2 3 3 0.8 1.5 2.4 3.43 Our Product Samsung Google 13

Xiaomi Huawei
14 |||| 9% 4 9 Memiliki Fitur Canggih  ● ● 2 5 2 3 2 5 1.6 1.5 9.6 13.7 14

Max Relationship    9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9
Technical Importance Rating    136.96 126.09 143.48 260.87 95.652 254.35 91.304 97.826 69.565 97.826 128.26 156.52 78.261 89.13 106.52 191.3
Relative Weight    6% 6% 7% 12% 5% 12% 4% 5% 3% 5% 6% 7% 4% 4% 5% 9%

Weight Chart   
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Technical Priorities 135.30 106.20 91.20 78.60 82.50 79.20 79.20 71.40 71.40 162.00 148.50 50.70 99.00 79.20 47.70 63.90

Percentage Of Total 9.4 7.3 6.3 5.4 5.7 5.5 5.5 4.9 4.9 11.2 10.3 3.5 6.8 5.5 3.3 4.4

2.5 8 6 FHD N N 7000 655 Y Y Y N Y 128

Technical Competitive Assesment

produk kami 14 12 + 24.5

HD 
Samsung Galaxy Tab 4 2.8 4 5.5 N N 5500 580 10 1+8 Y Y N N N 32
2K
Sony Xperia Z4 Tablet 2 3 5 UHD 2K Y N 6000 530 10 5+8 Y Y Y N Y 64

 advan I10 1.8 2 4.5 HD N N 5000 570 10  1 + 5 Y N N N N 16

Ipad pro 12.9 3 4 6.5 UHD 4K Y Y 600 602 12.9 5+12 Y Y N Y N 512

UHD  12+24.
Design Target     3 8 6.5 Y Y 7000 530 14 Y Y Y Y Y 512
4K 5

Units GHz GB Inch mAh Gram mm MP GB