KATA PENGANTAR

Segala puji bagi Allah yang telah melimpahkan rahmatnya kepada kita sehingga kita masih
diberikan kesehatan, keimanan dan kesempatan seperti sekarang ini. Alhamdulillah, akhirnya kami
telah menyelesaikan tugas Studi Kelayakan Bisnis. Dalam laporan ini kami membuat tentang
Proposal Studi Kelayakan Bisnis Gula Pasir Koyoko. Semoga apa yang kami buat dalam laporan ini
dapat bermanfaat bagi pembacanya.

Tak lupa pula kami mengucapkan terima kasih kepada Ibu Nila Aprilla M.Si.Ak.,CA & semua
yang telah membantu kami dalam membuat laporan ini. Ini saja yang dapat kami sampaikan,
mungkin masih banyak kekurangan dalam proposal ini, untuk itu kami mohon maaf. Wassalam

Bengkulu, Maret 2016

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 DAFTAR ISI

KATA PENGANTAR...................................................................................................................... i
DAFTAR ISI................................................................................................................................... ii
BAB I PENDAHULUAN................................................................................................................. 1
1.1 Latar Belakang................................................................................................................. 1
1.1.1 Latar Belakang Gula........................................................................................... 1
1.1.2 Latar Belakang Bisnis......................................................................................... 1
1.2 Permasalan...................................................................................................................... 3
BAB II ASPEK HUKUM................................................................................................................... 5
2.1 Nama Unit Usaha............................................................................................................. 5
2.2 Legalitas Usaha.................................................................................................................. 5
2.2.1 Badan Hukum.......................................................................................................... 5
2.3 Tanda Daftar Perusahaan.................................................................................................. 6
2.4 Nomor Pokok Wajib Pajak................................................................................................. 6
2.5 Izin-Izin Perusahaan........................................................................................................... 6
2.6 Bukti Diri............................................................................................................................ 7
2.7 Keapsahan Dokumen Lainnya............................................................................................ 7
BAB III ASPEK PEMASARAN........................................................................................................... 8
3.1 Strategi Produk.................................................................................................................. 8
3.2 Strategi Harga.................................................................................................................... 9
3.3 Strategi Promosi................................................................................................................ 9
3.4 Strategi Distribusi.............................................................................................................. 10
BAB IV ASPEK KEUANGAN............................................................................................................ 13
4.1 Kebutuhan Dana Investasi................................................................................................ 13
4.2 Rencana Pembelanjaan da Sumber Dana......................................................................... 13
4.3 Rencana Kebutuhan Dana................................................................................................. 13
4.4 Koresi Keuangan................................................................................................................ 13
BAB V ASPEK MANAJEMEN........................................................................................................... 17
5.1 Struktur Organisasi............................................................................................................ 17
5.2 Kebutuhan Tenaga Kerja.................................................................................................... 17
5.3 Kualitaa Tenaga Kerja......................................................................................................... 18
BAB VI ASPEK TEKNIS..................................................................................................................... 19
6.1 Rencana Pengembangan................................................................................................... 19
6.2 Rencana Pengoperasian Usaha.......................................................................................... 20
BAB VII ASPEK EKONOMI DAN SOSIAL.......................................................................................... 21
BAB VIII ASPEK AMDAL (LINGKUNGAN)........................................................................................ 22
BAB IX PENUTUP............................................................................................................................ 24
9.1 Kesimpulan......................................................................................................................... 24
9.2 Saran................................................................................................................................... 24
DAFTAR PUSTAKA

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