DAFTAR ISI

HALAMAN JUDUL.............................................................................................

LEMBAR PERNYATAAN KEASLIAN KARYA TUGAS AKHIR..................

ABSTRAK............................................................................................................

ABSTRACT............................................................................................................

KATA PENGANTAR...........................................................................................

DAFTAR ISI.........................................................................................................

DAFTAR GAMBAR............................................................................................

DAFTAR TABEL.................................................................................................

BAB I PENDAHULUAN.....................................................................................

1.1 Konteks Penelitian.....................................................................................

1.2 Rumusan Masalah.....................................................................................

1.3 Tujuan Penelitian.......................................................................................

1.4 Kegunaan Penelitian..................................................................................

BAB II KAJIAN PUSTAKA................................................................................

2.1 Persepsi Konsumen...................................................................................

2.1.1 Faktor Persepsi Konsumen...............................................................

2.2 Generasi Z.................................................................................................

2.3 Hubungan Generasi Z dan Persepsi Konsumen .......................................

2.4 Makanan Tradisional.................................................................................

2.5 Rawon........................................................................................................
 2.5.1 Bumbu dan Bahan dalam Resep Rawon..........................................

2.5.2 Keluwak Sebagai Pembentuk Karakter Rawon................................

BAB III METODE PENELITIAN........................................................................

3.1 Pendekatan dan Jenis Penelitian................................................................

3.2 Kehadiran Peneliti.....................................................................................

3.3 Sumber Data..............................................................................................

3.4 Subyek Penelitian......................................................................................

3.4.1 Penjaringan Data..............................................................................

3.5 Jenis Data..................................................................................................

3.6 Teknik Pengumpulan Data........................................................................

3.7 Analisis Data.............................................................................................

3.8 Pengecekan Keabsahan Temuan...............................................................

3.9 Tahapan Penelitian....................................................................................

BAB IV HASIL PENELITIAN............................................................................

4.1 Definisi Operasional..................................................................................

4.2 Lokasi Penelitian.......................................................................................

4.3 Deskripsi Data...........................................................................................

4.3.1 Informan I1.......................................................................................

4.3.2 Informan I2.......................................................................................

4.3.3 Informan I3.......................................................................................

4.3.4 Informan I4.......................................................................................

4.3.5 Informan I5.......................................................................................

4.3.6 Informan I6.......................................................................................

 4.4 Analisis Data Hasil Wawancara dan Pembahasan....................................

4.4.1 Karakteristik Generasi Z..................................................................

4.4.2 Minat................................................................................................

4.4.3 Faktor Minat.....................................................................................

5.1 Kesimpulan................................................................................................

5.2 Implikasi Manajerial..................................................................................

5.3 Saran..........................................................................................................

DAFTAR PUSTAKA...........................................................................................

Lampiran...............................................................................................................
 DAFTAR GAMBAR

Gambar 3.9 Tahapan Penelitian............................................................................

 DAFTAR TABEL

Tabel 4.1 Lokasi Wawancara

Tabel 4.2 Waktu Wawancara

Tabel 4.3 Penjabaran Data Wawancara Kategori Karakteristik Generasi Z

Tabel 4.4 Penjabaran Data Wawancara Minat

Tabel 4.5 Penjabaran Data Wawancara Faktor Minat

 DAFTAR LAMPIRAN

Lampiran 1 Daftar Pertanyaan

Lampiran 2 Transkrip Wawancara Informan 1

Lampiran 3 Transkrip Wawancara Informan 2

Lampiran 4 Transkrip Wawancara Informan 3

Lampiran 5 Transkrip Wawancara Informan 4

Lampiran 6 Transkrip Wawancara Informan 5

Lampiran 7 Transkrip Wawancara Informan 6