Event Proposal

2022

Positive Vibes x Dailybox

2022 Positive Vibes. All rights reserved.
 Introduction
2022 Positive Vibes. All rights reserved.
1
 About Us
ID
Positive Vibes merupakan organisasi media independen non-profit yang didirikan
dengan misi untuk menciptakan lingkungan komunitas yang lebih positif di media
sosial.

Membuat orang-orang saling terhubung. Menyediakan platform positif di mana kita

dapat mengeksplorasi ide, pengalaman, dan kreativitas bersama.

EN
Positive Vibes is an independent and non-profit media organization that was
founded on a mission to create a more positive community on social media.

Making people connected. Providing a positive platform where we can explore

ideas, experiences, and creativity together.

2022 Positive Vibes. All rights reserved. 2

 Brand Positioning
Sustainability, Lifestyle, Self Potential Improvement
Music, Art, Creative Industry

Hey Folks!

As a platform, Positive
Vibes support people
that openly talk about
life journeys,
Positive struggles, motivations,
Self-improvement Creative
social life, and
everything in between.

We deliver all the

messages through daily
content, quotes, and
podcasts.

Creative Self-help Current Issues

Self-development Education Mental Health

2022 Positive Vibes. All rights reserved. 3

 Insights
246K Followers
@positivevibes.id

We also have a new YouTube channel that was created in

2021 and is still in the early stages
All stats shown in this report are organic and none have been
acquired through paid ads

44%
56% Men

Women
Age 18-24: 35.8%
group: 25-34: 56.5%

2022 Positive Vibes. All rights reserved. 4

 Background
B o un
c
a k gr d

2022 Positive Vibes. All rights reserved. 5

 Background
ID
Kesehatan seorang manusia tidak hanya meliputi kesehatan fisik. Menurut World
Health Organization, definisi sehat adalah kesejahteraan fisik, mental, dan
sosial secara utuh dan bukan hanya bebas dari penyakit atau kelemahan. Kesehatan
mental yang terganggu membuat orang tidak lagi merasakan perasaan yang sama
ketika masih dalam keadaan mental yang sehat.

Terganggunya kesehatan mental merupakan masalah yang sejak dulu hingga sekarang
masih jarang mendapat perhatian dan penanganan yang serius. Banyak masyarakat
yang belum mengetahui bahaya masalah kesehatan mental, sehingga membuat
penderita takut untuk berbicara dan mengungkapkan apa yang sedang dialami.
Kebanyakan penderita berasal dari kalangan remaja dan dewasa. Riset Kesehatan
Dasar (Riskesdas) Kementerian Kesehatan tahun 2018 mencatat ada lebih dari 19
juta penduduk Indonesia menderita kesehatan mental.

Saat ini, dalam lingkungan masyarakat masih sangat tabu membicarakan pentingnya
kesehatan mental bagi remaja karena masyarakat masih menganggap bahwa orang yang
mengalami gangguan kesehatan mental sudah pasti “gila”. Kurangnya kepedulian
dari lingkungan sekitar inilah yang membuat para penderita gangguan kesehatan
mental menjadi takut untuk bercerita dan bahkan bisa membuat gangguan yang
dialami semakin parah. Masyarakat perlu tahu bahwa penderita gangguan kesehatan
mental bukan berarti gila.

2022 Positive Vibes. All rights reserved. 6

 Background
EN
The health of a human being does not only include physical health.
According to World Health Organization, the health definition is a state of
complete physical, mental and social well-being and not merely the absence
of disease or infirmity. Impaired mental health makes people no longer feel
the same feelings when they were in a healthy mental state.

Disruption of mental health is a problem that has rarely received serious

attention and treatment since the past until now. Many people are still not
aware of the dangers of mental health issues, thus making sufferers afraid
to talk and share about their condition.
Most of the sufferers come from teenagers and adults. Based on The Ministry
of Health's Basic Health Research (Riskesdas) in 2018, more than 19 million
Indonesians suffer from mental health.

Currently, in society it is still very taboo to talk about the importance

of mental health for teenagers because people still think that people who
have mental health disorders are definitely "crazy". This lack of concern
for the surrounding environment makes people with mental health disorders
afraid to tell stories and can even make the problems they experience
worse. People need to know that people with mental health disorders do not
mean crazy.

2022 Positive Vibes. All rights reserved. 7

 Background
ID

Pentingnya masalah kesehatan mental semakin terasa gaungnya pada masa pandemi dan
pasca pandemi. Masa setelah pandemi khususnya, menjadi waktu yang lebih sulit bagi
sebagian besar orang. Terutama, anak muda yang terus menerus menghadapi tantangan
menakutkan terkait kesehatan mental dan kesejahteraan mereka.

Menjadi tugas semua orang untuk membantu sama lain di masa sulit ini. Mari kita ambil
langkah untuk membantu satu sama lain :)

Source: https://www.unicef.org/indonesia/coronavirus/stories/young-people-take-lead-mental-health

EN
The importance of mental health issues is increasingly felt during and after the
pandemic. The situation after the pandemic, especially, becomes more difficult for most
people. Especially for young people who continue to face daunting challenges to their
mental health and well-being.

It is everyone's duty to help each other through this difficult time. Let's take our
part as a brand to help each other out :)

Source: https://www.unicef.org/indonesia/coronavirus/stories/young-people-take-lead-mental-health

2022 Positive Vibes. All rights reserved. 8

 Tagline
#SelaluAdaRasadiSetiapKata

ID
Nilai yang dimiliki Dailybox adalah ingin memberikan dampak kepada pengalaman pelanggan.
Bersama Positive Vibes, kami bisa memberikan lebih dari sekedar rasa yang enak, nutrisi,
dan porsi makanan yang seimbang.

Kami bersama-sama bisa memberikan sentuhan kecil kepedulian kepada para pelanggan dengan
cara menyampaikan pesan motivasi. Pesan ini diharapkan dapat mendukung kesehatan mental
para pelanggan.

EN
Dailybox’s value is delivering an impact on customers’ experience. Together with Positive Vibes,
we can deliver more than just a good taste, nutrition, and balance proportion of food.

Together we can give a little more touch of care to the customers by giving daily motivation to
support their mental health.

2022 Positive Vibes. All rights reserved. 9

 Our Goal
To Deliver To Educate To Discuss

ID ID ID
Meningkatkan kesadaran Mengedukasi masyarakat Mendiskusikan kasus-kasus
masyarakat mengenai mengenai bahayanya penyimpangan persepsi
pentingnya kesehatan self-diagnosis gangguan masyarakat mengenai
mental dalam kehidupan kesehatan mental kesehatan mental yang
sehari-hari telah lama diyakini.

EN EN
EN
To raise people’s To educate people on how
awareness about mental dangerous it is to To discuss the cases about
health importance in self-diagnose their the deviation of people’s
everyday lives. mental health perception on mental
health.

2022 Positive Vibes. All rights reserved. #SelaluAdaRasadiSetiapKata 10

 Target Marketing
Mental Health
Gen Z
●
Millenials Care Enthusiast

ID
Kami akan menyebarkan pengetahuan tentang pentingnya kesehatan mental kepada kelompok
masyarakat yang lebih luas. Kami ingin menjangkau seluruh orang.

EN
We will spread the awareness of mental health importance to a wider group of people.
We want to reach all people.

2022 Positive Vibes. All rights reserved. #SelaluAdaRasadiSetiapKata 11

 Event Type
November 5th, 2022

Sarinah, Thamrin

Acara diskusi, sharing, serta pameran yang bersifat

non-formal.

About the Event 200-400 (Invitation)

30.000 (Public)
Mental Health Enthusiasts

Peserta acara diharapkan dapat mendapat pengetahuan

mengenai pentingnya kesehatan mental dan memperoleh
kesadaran untuk menganggap serius kesehatan mental
dalam kehidupan sehari-hari. Guna mencapai tujuan
tersebut, kami akan menghadirkan dua narasumber
yang memiliki latar belakang mengenai kesehatan
mental.
2022 Positive Vibes. All rights reserved.
12
Offline Event Collaboration Official Venue Partner

Sarinah, Thamrin*

Multifunction Hall

Gedung Sarinah,

Jl. M. H. Thamrin No.

11, RT.8/RW.4,
Gondangdia, Kec.
Menteng, Kota Jakarta
Pusat, Daerah Khusus
Ibukota Jakarta 10350

2022 Positive Vibes. All rights reserved. 13

 RUNDOWN 15th October, 2022

Time Activities Duration Description

Invitation are welcome and hosted

13.00-13.30 Open Gate 60’ launch sponsored by DailyBox*

13.30-14.00 Opening Greetings 30’ Welcome remarks by MC and

Opening Speech

14.00-17.00 Free Counselling with Proffesionals 180’ For Data collection needs

14.00-15.00 Book Coloring session with

Workshop with Kegelisahart 60’ Kegelisahart

15.00-15.30 30’ Performance by Swain Mahisa and

Performance by Guest Star Biru Baru*

15.30-16.30 Sharing Session with the Professionals 30’ Sharing by the Professionals

16.30-17.15 Launching Positive Vibes new

Website Launch 45’ website

17.15-17.30 Photo Session 45’ Presented PV’s new face

17.30-17.45 Closing 15’ The end of the event

2022 Positive Vibes. All rights reserved. NB:Performance dan Proffesionals masih dalam konfirmasi
14
 Description
Rundown
2022 Positive Vibes. All rights reserved.
15
Offline Event Collaboration Art Installation

Positive Vibes Kegelisahart

Showing Positive Vibes Art Installation to share the

Collaborating with Kegelisahart to create an
meaning of our campaign #SelaluAdaRasadiSetiapKata
art installation about mental health

2022 Positive Vibes. All rights reserved. NB: Art Installation hanya contoh
16
 Offline Event Collaboration Workshop

ID
Bersama Kegelisahart, melakukan aktivitas seni, yaitu mewarnai sebagai bentuk terapi gangguan kesehatan
mental. Menurut American Art Therapy Association, terapi seni adalah proses membuat dan menciptakan karya
seni yang digunakan untuk mengeksplorasi perasaan, mendamaikan konflik emosional, menumbuhkan kesadaran
diri, mengelola perilaku dan kecanduan, mengembangkan keterampilan sosial, meningkatkan orientasi
realitas, mengurangi kecemasan, dan meningkatkan kepercayaan diri.
EN
Together with Kegelisahart, conducting a coloring activity session as a therapy for mental health problems.
According to American Art Therapy Association, art therapy is a process of making and creating an art. This
therapy is used to explore feelings, soothing emotional conflict, raising self-awareness, managing behavior
and addiction, developing social skills, enhancing reality orientation, decreasing anxiety, and boosting
self-confidence.

2022 Positive Vibes. All rights reserved.

17
Offline Event Collaboration Entertainment Performance

Swain Mahisa Biru Baru

Singer Duo Ethnic Art Pop Singer

ID
Setelah melakukan kegiatan workshop, akan diselingi break time yang diisi oleh Swain Mahisa atau Biru
Baru lalu melanjutkan sesi selanjutnya yaitu Talkshow bersama para performer.

EN
After doing workshop, there’s a performance with Swain Mahisa and Biru Baru and then do the
next rundown (Talkshow)

2022 Positive Vibes. All rights reserved.

18
Offline Event Collaboration Talkshow

ID
Sesi sharing and discussion dipimpin oleh MC dan diikuti oleh dua pembicara acara.
Sesi ini membahas isu-isu mengenai kesehatan mental yang terjadi belakangan ini, stigma yang salah
mengenai isu kesehatan mental, serta pentingnya menyadari kesehatan mental sedini mungkin.

Akan dibahas pula pengalaman narasumber dalam menghadapi dan melalui masalah kesehatan mental
dan perkembangan kesadaran masyarakat mengenai isu kesehatan mental dari zaman dahulu hingga sekarang.

EN
Sharing and discussion session will be conducted by an MC and two speakers. This session will discuss
current mental health issues, false stigma about mental health, and the importance of having mental health
awareness as early as possible.

This session will also discuss the speakers’ experience in dealing with and going through their mental
health issues. Moreover, the development of people’s awareness about mental health will also be discussed.

2022 Positive Vibes. All rights reserved.

19
Offline Event Collaboration Talkshow

Speaker’s Possibilities

Tara De Thouras* Jerren Lim, B.A., B.S. Dr. dr. NoRiYu, SpKJ Vidi Aldiano* Karin Novilda*
Clinical Psychologist Indonesian Mental Health Advocate Psikiater Artist Influencer, Mental Health Enthusiast

Moderator

Dina Gurning*
MC, Moderator, Hot

2022 Positive Vibes. All rights reserved. #SelaluAdaRasadiSetiapKata

20
 Offline Event Collaboration Website Launch

ID
Meluncurkan website dengan harapan dapat
menjangkau masyarakat lebih luas sehingga
lebih banyak yang sadar akan kesehatan
mental. Website ini juga ditujukan untuk
menjangkau para ahli kesehatan mental
dengan lebih mudah.
www.positivevibes.id
Di acara akan dijelaskan tentang
fitur-fitur website yang bisa berguna bagi
masyarakat.
EN
Launching a website to reach a wider group
of people. Thus, more people become aware of
mental health. This website is also created
to reach mental health professionals more
easily.

The offline event will explain the website

features that can be useful for many people.

2022 Positive Vibes. All rights reserved. #SelaluAdaRasadiSetiapKata

21
 Sponsorship
2022 Positive Vibes. All rights reserved.
22
 Benefits Sponsorship

ID
1. Kesempatan untuk menjangkau pasar yang luas, yaitu ribuan pengunjung dan peserta dari berbagai generasi, mulai dari
millenials hingga gen z
2. Kesempatan dalam menyalurkan visi misi lembaga / perusahaan melalui rangkaian kampanye acara di Positivevibes.id baik
luring maupun daring
3. Sarana publikasi secara luas dan serentak melalui media elektronik maupun media digital
4. Kesempatan yang istimewa untuk sponsor dan media partner untuk membagikan sampel atau materi publikasi yang ingin ditujukan
ke pengunjung
5. Memiliki kesempatan untuk menarik konsumen baru atau konsumen yang berpotensial dan target market baru ke peserta atau
pengunjung
6. Mendapatkan kesempatan untuk mempromosikan dan menjaga reputasi perusahaan dengan cara yang paling efisien yaitu menjadi
sponsor ataupun media partner.

EN
1. Opportunity to reach a wide market, namely thousands of visitors and participants from various generation, start from
millennials to gen Z
2. A proper occasion to showcase institutions / company’s profile, vision, and mission throughout series of campaign and events
held by positivevibes.id both online and offline
3. Widespread and simultaneous publication through electronic and digital media
4. Special opportunities for the sponsor ang media partner to share their samples or publication materials which wanted to show
to the visitors
5. Having an opportunity to attract new consumers or potential consumers and new target martket or audience
6. Having an opportunity to promote and keep company reputation by doing one of the most efficient ways which is to become a
sponsor or media partner.

2022 Positive Vibes. All rights reserved.

23
Sponsorship
Package

2022 Positive Vibes. All rights reserved.

20
Detail Sponsorship

ID Cards : 8,5 x 5,5 cm

IG Feeds : 1 : 1
Platinum : 2 x 2 cm
Gold : 1,5 x 1,5 cm
Silver : 1 x 1 cm

Video : 16:9
Platinum : 7%
IG Story : 16:9 Gold : 3,5 %
Platinum : 2 x 2cm
Gold : 1,5 x 1,5cm
Silver : 1 x 1cm

Banner :80 x 180 cm

Platinum :10 x 10 cm
Gold :8 x 8 cm
Silver :6 x 6 cm
Website : 16 x 9
Platinum : 2 x 2 cm
Gold : 1,5 x 1,5 cm
Commite apparel : 110 x 75 cm Silver :1 x 1 cm
Platinum : 10 x 10 cm
Gold : 7 x 7 cm
Silver : 4,5 x 4 cm

2022 Positive Vibes. All rights reserved.

25
 Payment Requirement Sponsorship

ID
1. Jika sponsor diberikan kontrak dan sudah menyetujui antar panitia penyelenggara dan sponsor, maka
sponsor memiliki kewajiban untuk membayar uang muka sebesar 50% dalam jangka waktu 7 sampai 14
hari setelah perjanjian dan pelunasannya dibayar dalam jangka waktu 14 hari setelah pembayaran
uang muka diterima
2. Pembayaran yang tidak tepat waktu tanpa pemberitahuan akan dianggap sebagai pembatalan. Uang muka
yang telah dibayarkan tidak dapat dikembalikan
3. Semua ketentuan terbuka dan dapat sewaktu-waktu berubah sesuai dengan persetujuan antara panitia
penyelenggara dan sponsor atau media partner.
EN
1. If the sponsor is given in the contract and already have an agreement between the event committees
and sponsor, the sponsor has obliged to submit the down payment of 50% min within 7 to 14 days
after the agreement and pay off the remaining 50%, fourteen days after the first time the payment
is handed over
2. Delayed payment without notification will be regarded as a cancellation, down payment that had been
paid can not be refunded
3. All the above provisions are open and at times can change depending on the mutual agreement between
the event committees and the sponsor or media partner.

2022 Positive Vibes. All rights reserved.

26
 Media Partner

2022 Positive Vibes. All rights reserved.

24
 CONTACT US

ALDA : 0822-6124-2626
YOGIE : 0819-1902-0499

2022 Positive Vibes. All rights reserved.