DAFTAR ISI

PENGESAHAN......................................................................................................................i

ABSTRAK.............................................................................................................................ii

ABSTRACT..........................................................................................................................iii

KATA PENGANTAR...........................................................................................................iv

DAFTAR ISI.........................................................................................................................vi

DAFTAR TABEL...............................................................................................................viii

DAFTAR GAMBAR.............................................................................................................x

DAFTAR LAMPIRAN.........................................................................................................xi

BAB I. PENDAHULUAN.....................................................................................................1

A. Latar Belakang Masalah......................................................................................1

B. Identifikasi Masalah..........................................................................................12

C. Batasan Masalah................................................................................................12

D. Batasan Penelitian.............................................................................................13

E. Rumusan Masalah.............................................................................................13

F. Tujuan Penelitian...............................................................................................13

G. Manfaat Penelitian.............................................................................................14

BAB IIKAJIAN PUSTAKA................................................................................................15

A. Landasan Teoritis..............................................................................................15

B. Penelitian Terdahulu..........................................................................................35
 C. Kerangka Pemikiran..........................................................................................39

D. Hipotesis............................................................................................................42

BAB III.METODE PENELITIAN.......................................................................................43

A. Objek Penelitian..............................................................................................43

B. Desain Penelitian.............................................................................................43

C. Variabel Penelitian..........................................................................................45

D. Teknik Pengambilan Sampel..........................................................................52

E. Teknik Pengumpulan Data..............................................................................52

F. Teknik Analisis Data.......................................................................................53

BAB IV.HASIL ANALISIS DAN PEMBAHASAN..........................................................62

A. Gambaran Umum Objek Penelitian................................................................62

B. Analisis Deskriptif..........................................................................................64

C. Hasil Penelitian...............................................................................................86

D. Pembahasan.....................................................................................................88

BAB V.SIMPULAN DAN SARAN....................................................................................94

A. Simpulan.........................................................................................................94

B. Saran................................................................................................................95

DAFTAR PUSTAKA...........................................................................................................97

LAMPIRAN.......................................................................................................................101
 DAFTAR TABEL

Tabel 2.1 Penelitian Terdahulu 1....................................................................................35

Tabel 2.2 Penelitian Terdahulu 2....................................................................................36

Tabel 2.3 Penelitian Terdahulu 3....................................................................................36

Tabel 2.4 Penelitian Terdahulu 4....................................................................................37

Tabel 2.5 Penelitian Terdahulu 5....................................................................................37

Tabel 2.6 Penelitian Terdahulu 6....................................................................................38

Tabel 3.1 Operasionalisasi Variabel Kualitas Layanan..................................................46

Tabel 3.2 Operasionalisasi Variabel Kepercayaan Merek..............................................48

Tabel 3.3 Operasionalisasi Variabel Harga.....................................................................50

Tabel 3.4 Operasionalisasi Variabel Keputusan Pembelian...........................................51

Tabel 4.1 Persentase Responden Berdasarkan Pengalaman Penggunaan LayananGoFood

Lebih dariSatu Kali pada Masa Pandemi COVID-19.....................................64

Tabel 4.2 Persentase Responden Berdasarkan Domisili di Jakarta.................................65

Tabel 4.3 Hasil Uji Validitas Variabel Kualitas Layanan...............................................66

Tabel 4.4 Hasil Uji Validitas Variabel Kepercayaan Merek...........................................67

Tabel 4.5 Hasil Uji Validitas Variabel Harga.................................................................67

Tabel 4.6 Hasil Uji Validitas Variabel Keputusan Pembelian........................................68

Tabel 4.7 Hasil Uji Reliabilitas.......................................................................................69

Tabel 4.8 Profil Responden Berdasarkan Jenis Kelamin................................................70

Tabel 4.9 Profil Responden Berdasarkan Usia...............................................................70

Tabel 4.10 Profil Responden Berdasarkan Pekerjaan.......................................................71

Tabel 4.11 Skor Rata-rata Variabel Kualitas Layanan......................................................72

Tabel 4.12 Skor Rata-rata Variabel Kepercayaan Merek.................................................76

Tabel 4.13 Skor Rata-rata Variabel Harga........................................................................79

Tabel 4.14 Skor Rata-rata Variabel Keputusan Pembelian...............................................81

Tabel 4.15 Hasil Evaluasi Model Struktural.....................................................................83

Tabel 4.16 Pengaruh antar Variabel..................................................................................86