DAFTAR TABEL

Halaman

Tabel 1.1 Top Brand Gen-Z Index 2021 (Kategori Sepatu Sekolah)......................4

Tabel 1.2 Top Brand Index 2015-2017 (Kategori Sepatu Casual).........................5

Tabel 3.1 Interpretasi Koefisien Korelasi..............................................................32

Tabel 4.1 Distribusi Berdasarkan Jenis Kelamin Responden................................37

Tabel 4.2 Distribusi Berdasarkan Fakultas Responden.........................................38

Tabel 4.3 Faktor Sosial (X1)..................................................................................41

Tabel 4.4 Word of Mouth (X2)..............................................................................42

Tabel 4.5 Brand Awareness (X3)...........................................................................44

Tabel 4.6 Keputusan Pembelian (Y1)....................................................................46

Tabel 4.7 Hasil Uji Validitas.................................................................................48

Tabel 4.8 Hasil UJi Reliabilitas.............................................................................50

Tabel 4.9 Hasil Analisis Linier Berganda..............................................................51

Tabel 4.10 Hasil Uji Koefesien Korelasi..............................................................53

Tabel 4.11 Hasil Uji Koefesien Determinasi.........................................................54

Tabel 4.12 Hasil Uji Stimultan (Uji F)..................................................................55

Tabel 4.13 Hasil Uji Parsial (Uji T).......................................................................56

Tabel 4.14 Hasil HIpotesis.....................................................................................56

 DAFTAR GAMBAR

Halaman
Gambar 1.1 Logo Converse.....................................................................................2

Gambar 2.1 Piramida Tingkatan Brand Awareness...............................................13

Gambar 2.2 Model Keputusan Pembelian.............................................................15

Gambar 2.3 Kerangka Konseptual Penelitian........................................................22