LAMPIRAN

LAMPIRAN A

KUESIONER PENELITIAN

KUESIONER

Assalamu’alaikum Wr.Wb

Saya Tri Yudianto Bagaskara mahasiswa jurusan Manajemen FakultasEkonomi

Universitas Islam Indonesia sedang melaksanakan penelitian untukmenyelesaikan
tugas akhir (skripsi) dengan judul: “Pengaruh Inovasi Produk,Desain
Produk,dan Kualitas Produk terhadap Keunggulan Bersaing pada produk
Woodenway”.

Mohon bantuan saudara/i untuk dapat meluangkan menjawab pertanyaan

yang terlampir dengan judul penelitian “Pengaruh Inovasi Produk,Desain
Produk,dan Kualitas Produk terhadap Keunggulan Bersaing pada produk
Woodenway”. Jawaban yang Bapak/Ibu berikan merupakan data yang sangat
saya perlukan dalam penelitian untuk penulisan skripsi, yang merupakan tugas
akhir untuk memperoleh gelar kesarjanaan pada Fakultas Ekonomi Program Studi
Manajemen Universitas Islam Indonesia Yogyakarta.

Demikian sekiranya Saudara/I,Saya mengucapkan terima kasih karena

bersedia meluangkan waktu untuk memberikan jawaban atas pertanyaan
kuisioner ini. Kuesioner ini semata-mata digunakan untuk tujuanilmiah dan
jawaban yang diberikan dijamin kerahasiaannya. Kebenaran dankelengkapan
jawaban sangat membantu dalam pelaksanakan penelitian.

Wassalamu’alaikum Wr.Wb

Yogyakarta, oktober 2019

Hormat Saya.

(Tri Yudianto Bagaskara)

82
A. Identitas responden
1. Nama Brand : ………………………………………
2. Alamat : ………………………………………
3. Umur
a. Dibawah 20 tahun
b. 20-25 tahun
c. 26 – 30 tahun
d. Diatas 30 tahun
4. Pekerjaan
a. Pelajar/Mahasiswa
b. Pegawai Negeri
c. Pegawai Swasta
d. Pengusaha Swasta
e. Wiraswasta
f. Lain-Lain
5. Dari mana anda mengetahui produk Woodenway:
a. Teman/Kerabat
b. Rekomendasi rekan kerja
c. Iklan
d. Media sosial
e. Lain-Lain

83
B. Petunjuk Pengisian

Berilah jawaban pernyataan berikut sesuai dengan pendapat anda, dengan cara

memberi tanda (  ) pada kolom yang tersedia.

Keterangan :
SS : Sangat Setuju
S : Setuju
N : Netral
TS : Tidak Setuju
STS : Sangat Tidak Setuju

INOVASI PRODUK

NO PERTANYAAN STS TS N S SS
1 Menciptakan produk baru
sesuai dengan
keinginanpelanggan

2 Ide dari produk diambil dari

kebudayaan daerah yang
ada di Indonesia

3 Menyediakan produk yang

berbedadengan keunggulan
baru

4 Woodenway berupaya
menekankan biaya untuk
menghasilkan produk yang
mempunyai daya saing
5 Brand Woodenway
menghasilkan produk-
produk yang unik,sehingga
menghasilkan banyak
pilihan

84
 6 Mengembangkan pasar
yang baru dalam dunia
fahion

7 Woodenway menggunakan
bahan-bahan yang berkualitas

DESAIN PRODUK
NO PERTANYAAN STS TS N S SS
1 Model desain produk
Woodenway menarik
2 Desain produk
Woodenway memenuhi
harapan konsumen
3 Bentuk produk
Woodenway bagus
4 Desain produk
Woodenway up to date
dan mengikuti trend
5 Produk Woodenway
masing-masing memiliki
karakteristikinya sendiri di
setiap varianya

6 Produk woodenway
memiliki daya tariknya
sendiri

7 Produk Woodenway bisa

digunakan oleh pria dan
wanita

85
KUALITAS PRODUK

NO PERTANYAAN STS TS N S SS
1 Produk Woodenway
memiliki daya tahan
produk yang awet
2 Harga produk
Woodenway dinilai
mampu bersaing
3 Produk Woodenway
memiliki desain yang
detail dan rapi
4 Produk Woodenway
memiliki kualitas
produk yang nyaman
5 Kemasaan produk
Woodenway menjamin
produk mereka ekslusif
6 Perawatan produk
Woodenway sangat
mudah
7 Kualitas produk
Woodenway mampu
menyaingi produk lain

KEUNGGULAN BERSAING

NO PERTANYAAN STS TS N S SS
1 Harga produk
Woodenway lebih murah
dari pesaing dan akan
meningkatkan
keunggulan bersaing
2 Produk Woodenway
memiliki karakteristik
khusus yang tidak mudah
ditiru pesaing
3 Penggunaan teknologi
dapat meningkatkan
keunggulan bersaing

86
4 Brand Woodenway
cukup sensitive terhadap
perubahaan permintaan
dari konsumen
5 Produk Woodenway
menawarkan produk
berkualitas tinggi
6 Woodenway bergerak
cepat dalam
pengembangan produk
baru
7 Brand Woodenway
mengambil tema tentang
kebudayaan nusantara

87
 LAMPIRAN B

TABULASI DATA MENTAH

Inovasi Produk Desain Produk

No X1.1 X1.2 X1.3 X1.4 X1.5 X1.6 X1.7 X2.1 X2.2 X2.3 X2.4 X2.5 X2.6 X2.7
1 3 2 3 2 3 2 3 3 2 3 2 4 4 3
2 4 4 4 4 4 4 4 4 5 5 5 5 5 4
3 5 4 3 2 1 1 3 3 3 4 4 4 4 4
4 5 5 5 4 5 5 5 4 4 4 4 4 4 4
5 4 3 4 3 3 3 3 3 3 2 3 3 4 3
6 5 4 5 4 4 5 4 3 4 4 4 5 5 5
7 5 3 4 3 3 3 5 5 5 5 5 5 5 5
8 2 2 2 2 2 2 2 2 1 1 4 1 2 3
9 5 4 5 4 4 4 5 4 5 4 4 2 2 5
10 5 5 5 5 5 5 5 4 4 3 4 5 5 4
11 3 4 5 5 4 4 5 4 4 3 3 4 5 3
12 4 3 5 4 5 4 5 4 3 2 4 3 3 3
13 4 4 5 5 4 5 4 3 3 4 3 3 3 4
14 4 5 4 4 4 5 4 4 4 4 4 5 5 4
15 4 4 5 4 4 5 4 1 1 2 3 3 2 4
16 5 5 5 5 5 5 5 3 3 3 3 3 3 3
17 5 5 5 5 5 5 5 4 4 3 3 3 3 3
18 2 2 2 2 2 2 2 4 4 4 3 3 4 2
19 5 5 5 4 4 5 4 5 5 5 5 3 2 5
20 5 4 5 5 4 5 5 5 4 5 4 3 4 4
21 5 5 5 5 5 5 5 3 4 3 4 3 4 3
22 5 5 5 4 4 4 5 4 4 4 4 4 5 4
23 5 5 5 4 4 5 4 4 3 3 3 4 4 4
24 2 2 2 2 2 2 2 2 1 1 4 1 2 3
25 4 4 4 4 4 4 4 4 4 4 4 3 4 4
26 5 5 5 5 5 5 5 4 4 4 4 4 5 4
27 2 3 3 3 2 2 2 4 4 4 4 4 4 4
28 4 4 4 4 4 4 4 4 4 3 3 3 3 4
29 4 4 4 4 4 4 4 4 4 4 4 4 5 4
30 5 5 5 5 5 5 5 4 4 4 4 4 4 4
31 4 5 5 5 5 5 5 4 4 4 4 3 3 4
32 5 5 5 5 5 5 5 4 4 4 4 4 5 4
33 2 2 2 2 2 2 2 2 1 1 4 1 2 3

88
34 5 5 5 5 5 5 5 4 4 5 4 3 4 4
35 5 5 5 5 5 5 5 4 4 4 4 5 5 4
36 4 5 5 5 5 5 5 4 4 4 4 3 5 4
37 5 5 5 5 5 5 5 3 3 5 3 3 3 3
38 5 5 5 5 5 5 5 4 5 5 4 4 5 4
39 5 5 5 5 5 5 5 4 4 5 3 4 5 4
40 4 4 2 3 3 2 3 4 4 2 3 3 2 3
41 4 4 5 5 5 5 5 4 3 3 4 3 4 3
42 5 5 5 5 5 5 5 4 4 5 5 3 5 3
43 5 5 5 5 5 5 5 4 4 4 3 4 5 4
44 4 5 4 5 4 4 4 4 4 2 3 3 3 4
45 4 4 5 4 5 4 4 2 2 4 3 3 3 2
46 4 4 5 5 3 4 4 4 4 4 4 3 4 4
47 5 5 5 5 5 5 5 4 3 3 4 4 5 4
48 5 5 4 5 4 4 4 3 4 4 4 3 4 3
49 3 3 4 4 4 5 4 5 4 5 4 4 4 5
50 2 2 2 2 2 2 2 3 3 3 3 3 3 3
51 2 3 2 2 1 2 2 3 3 3 3 3 3 3
52 5 5 5 5 5 5 5 4 4 4 4 5 5 4
53 4 4 2 3 3 2 3 4 4 2 3 3 2 3
54 4 4 4 4 4 4 4 4 4 3 3 3 3 4
55 2 3 3 3 2 2 2 3 3 3 3 3 2 3
56 5 5 5 5 5 5 5 4 4 4 4 2 4 4
57 4 4 4 4 4 4 4 4 4 4 4 4 5 4
58 4 3 3 5 5 5 4 3 3 4 4 3 4 4
59 5 5 5 4 4 5 4 4 3 3 3 3 4 4
60 5 5 5 4 4 4 5 4 4 4 4 4 5 4
61 2 2 2 2 2 2 2 2 1 1 4 1 2 3
62 5 4 5 5 4 5 5 5 4 5 4 3 4 4
63 5 5 5 4 4 5 4 5 5 5 5 3 4 5
64 2 2 2 2 2 2 2 4 4 4 3 3 4 2
65 5 5 5 5 5 5 5 4 4 3 3 4 5 3
66 4 4 2 3 3 2 3 4 4 2 3 3 2 3
67 4 4 5 4 4 5 4 1 1 2 3 3 2 4
68 4 5 4 4 4 5 4 4 4 4 4 3 3 4
69 4 4 5 5 4 5 4 3 3 4 3 3 3 4
70 4 3 5 4 5 4 5 4 3 2 4 4 4 3
71 3 4 5 5 4 4 5 4 4 3 3 3 3 3
72 5 5 5 5 5 5 5 4 4 3 4 4 5 4

89
 73 5 4 5 4 4 4 5 4 5 4 4 4 4 5
74 5 4 5 4 4 4 5 4 4 4 4 3 3 4
75 5 3 4 3 3 3 5 3 5 3 5 3 3 5
76 5 4 5 4 4 5 4 4 4 4 4 3 3 4
77 4 3 4 3 3 3 3 3 3 2 3 4 4 3
78 5 5 5 4 5 5 5 4 4 4 4 3 4 4
79 5 4 3 2 1 1 3 3 3 4 4 4 4 4
80 4 4 4 4 4 4 4 4 4 4 4 4 4 4
81 2 3 2 2 1 2 2 3 3 3 3 4 4 3
82 2 2 2 2 2 2 2 3 3 3 3 3 4 3
83 3 3 4 4 4 5 4 5 4 5 4 3 5 5
84 5 5 4 5 4 4 4 3 4 4 4 3 5 3
85 5 5 5 5 5 5 5 4 3 3 4 4 5 4
86 4 4 5 5 3 4 4 4 4 4 4 3 5 4
87 4 4 5 4 5 4 4 2 2 4 3 2 2 2
88 4 5 4 5 4 4 4 4 4 2 3 4 4 4
89 5 5 5 5 5 5 5 4 4 4 3 3 4 4
90 5 5 5 5 5 5 5 4 4 5 5 4 4 3
91 4 4 5 5 5 5 5 4 3 3 4 3 2 3
92 4 4 5 4 4 5 4 4 4 4 3 3 4 3
93 2 2 2 2 2 2 2 2 1 1 4 1 2 3
94 5 5 5 5 5 5 5 4 3 3 4 4 5 4
95 5 5 5 5 5 5 5 4 4 5 5 4 4 5
96 4 5 5 5 5 5 5 4 4 4 4 3 4 4
97 5 5 5 5 5 5 5 3 4 3 4 3 4 4
98 5 5 5 5 5 5 5 4 4 5 4 3 4 4
99 5 5 5 5 5 5 5 4 3 4 3 3 4 3
100 5 5 5 5 5 5 5 4 4 4 4 4 5 4
101 5 5 5 5 5 5 5 4 4 4 3 4 5 4
102 4 5 4 5 4 4 4 4 4 2 3 3 3 4
103 4 4 5 4 5 4 4 2 2 4 3 3 3 2
104 4 4 5 5 3 4 4 4 4 4 4 3 4 4
105 5 3 4 3 3 3 5 3 5 3 5 3 3 5
106 5 4 5 4 4 5 4 4 4 4 4 3 3 4
107 4 3 4 3 3 3 3 3 3 2 3 4 4 3
108 5 5 5 4 5 5 5 4 4 4 4 3 4 4
109 4 4 4 4 4 4 4 4 4 4 4 4 5 4
110 4 3 3 5 5 5 4 3 3 4 4 3 4 4
mean 4.20 4.11 4.28 4.10 3.97 4.10 4.15 3.65 3.58 3.54 3.71 3.33 3.80 3.70

90
No Kualitas produk Keunggulan Bersaing
X3.1 X3.2 X3.3 X3.4 X3.5 X3.6 X3.7 Y1.1 Y1.2 Y1.3 Y1.4 Y1.5 Y1.6 Y1.7
1 4 4 4 4 5 5 5 3 2 4 5 4 3 3
2 4 4 4 3 3 4 3 4 4 5 4 4 4 4
3 3 4 3 3 3 4 4 4 3 4 4 4 3 5
4 4 4 4 3 4 5 4 4 4 4 5 4 4 4
5 4 4 3 3 3 4 3 3 3 5 4 4 3 3
6 5 5 4 3 3 4 3 4 4 4 4 4 3 4
7 5 5 5 3 3 4 3 5 5 3 4 4 3 5
8 2 2 2 2 2 2 2 3 1 3 2 2 2 1
9 5 5 5 4 4 4 4 5 3 3 4 4 4 4
10 4 4 4 3 3 4 3 4 3 4 4 4 4 4
11 3 3 4 4 3 5 4 5 5 5 5 5 4 5
12 3 2 3 3 3 4 3 2 3 2 4 4 4 2
13 3 4 4 3 3 2 3 5 5 3 2 3 3 4
14 4 5 4 3 3 4 3 5 5 5 5 4 4 5
15 3 4 1 3 3 4 3 5 5 3 5 5 5 4
16 4 4 4 3 3 4 3 5 5 5 4 4 5 4
17 4 4 3 4 3 4 3 3 3 4 4 4 4 3
18 3 2 2 3 3 4 3 2 2 4 4 4 4 2
19 4 4 4 3 2 3 3 4 3 3 3 3 5 4
20 4 4 4 3 3 4 3 4 3 4 4 4 5 4
21 4 3 3 3 3 5 3 3 1 5 5 4 3 1
22 5 5 4 3 2 2 2 3 4 5 5 5 4 4
23 4 3 4 4 4 5 4 3 3 5 5 4 4 4
24 2 2 2 2 2 2 2 3 1 3 2 2 2 1
25 3 3 3 4 4 5 3 3 3 5 5 5 4 3
26 4 4 4 4 4 5 4 4 3 4 5 5 4 4
27 2 2 2 2 2 2 2 4 4 4 4 5 5 5
28 3 3 3 2 2 4 3 2 2 2 4 4 4 2
29 4 4 4 4 4 5 4 4 2 5 5 5 4 4
30 4 4 4 4 4 5 4 4 4 5 5 5 4 4
31 4 3 4 4 4 4 3 3 3 4 4 4 4 3
32 5 4 4 4 4 4 4 4 4 4 4 5 4 4
33 2 2 2 2 2 2 2 3 1 3 2 2 2 1
34 4 4 4 2 3 3 3 4 3 4 3 3 4 4
35 4 4 4 4 4 5 3 4 3 5 5 5 3 4
36 4 3 4 4 4 4 3 4 3 4 4 4 4 3
37 4 3 4 4 4 4 3 3 3 4 4 4 4 3

91
38 4 4 4 3 3 5 4 4 3 5 5 5 4 4
39 3 3 4 3 3 4 4 3 3 4 4 4 4 3
40 2 3 2 3 4 4 3 2 2 4 4 3 4 2
41 4 3 4 4 4 3 3 4 4 4 3 4 4 4
42 4 3 4 4 3 4 3 4 4 4 4 4 4 4
43 4 4 3 4 4 5 4 4 3 5 5 5 4 4
44 3 3 3 2 2 4 3 4 4 5 5 5 4 4
45 4 3 2 3 3 4 3 2 3 4 4 4 2 3
46 4 4 3 3 3 4 3 3 3 4 4 4 4 3
47 3 4 4 3 3 5 4 3 3 3 5 5 4 3
48 2 4 3 3 3 4 3 3 3 3 4 4 3 3
49 3 3 2 4 3 4 4 4 4 4 4 4 4 4
50 3 3 3 3 3 4 3 3 3 4 4 4 3 3
51 4 4 4 3 3 3 3 3 3 4 3 3 3 3
52 4 4 4 4 4 5 3 4 4 5 5 5 4 4
53 2 3 2 3 4 4 3 2 2 4 4 3 4 2
54 3 3 3 3 3 5 3 2 2 4 5 4 4 2
55 5 5 5 5 5 4 4 5 5 4 3 3 3 5
56 4 4 4 3 3 4 2 4 3 4 4 4 4 4
57 3 3 3 3 3 4 4 3 3 3 4 4 4 3
58 4 4 4 3 3 4 3 4 4 4 4 4 3 4
59 4 3 4 3 3 4 3 3 3 3 4 4 4 4
60 5 5 4 3 4 4 4 3 4 4 4 4 4 4
61 2 2 2 2 2 2 2 3 1 3 2 2 2 1
62 4 4 4 4 4 4 3 4 3 4 4 4 5 4
63 4 4 4 3 3 3 3 4 3 4 3 4 5 4
64 3 2 2 3 3 4 3 2 2 4 4 4 4 2
65 4 4 3 4 4 5 4 3 3 4 5 5 4 3
66 2 3 2 3 4 4 3 2 2 4 4 3 4 2
67 3 4 1 3 3 4 3 4 4 4 4 4 4 4
68 4 5 4 2 3 4 3 4 4 4 4 4 4 5
69 3 4 4 3 3 3 3 5 5 3 3 4 3 4
70 3 2 3 3 3 4 3 2 3 4 4 4 4 2
71 3 3 4 3 3 5 3 1 1 5 5 4 4 1
72 4 4 4 3 4 5 4 4 3 4 5 4 4 4
73 5 5 5 3 3 4 4 5 3 4 4 5 4 4
74 4 4 4 4 3 5 3 4 4 4 5 5 4 4
75 5 5 5 3 3 4 3 5 5 4 4 4 3 5
76 4 4 4 3 3 4 3 4 4 5 4 4 4 4

92
 77 4 4 3 4 4 5 4 3 3 4 5 4 3 3
78 4 4 4 3 3 4 3 4 4 4 4 5 4 4
79 3 4 3 3 4 5 4 4 3 4 5 4 3 5
80 4 4 4 3 4 5 4 4 4 5 5 5 4 4
81 4 4 4 3 3 3 4 3 3 3 3 4 3 3
82 3 3 3 4 3 3 3 3 3 3 3 4 3 3
83 3 3 2 4 3 4 3 1 1 4 4 5 5 1
84 2 4 3 3 3 4 3 3 3 4 4 4 3 3
85 3 4 4 3 3 5 4 3 3 5 5 5 4 3
86 4 4 3 3 4 4 3 3 3 5 4 4 4 3
87 4 3 2 3 3 4 2 2 3 4 4 4 2 3
88 3 3 3 4 3 4 4 2 1 5 4 4 4 1
89 4 4 3 4 3 5 3 4 3 4 5 5 4 4
90 4 3 4 4 3 5 4 4 4 4 5 5 4 4
91 4 3 4 3 3 3 3 4 4 2 3 2 4 4
92 4 3 2 3 3 4 3 2 2 4 4 4 4 2
93 2 2 2 2 2 2 2 3 1 3 2 2 2 1
94 4 4 4 4 3 5 4 4 3 5 5 5 4 4
95 4 3 4 2 2 2 2 3 3 4 5 5 4 3
96 4 3 4 3 3 4 3 4 3 4 4 4 4 3
97 4 4 4 4 4 4 3 4 3 4 4 4 3 4
98 4 4 4 3 3 3 3 4 3 4 3 4 4 4
99 4 3 4 3 3 4 3 4 4 4 4 4 4 4
100 5 4 4 4 4 5 4 4 4 4 5 5 4 4
101 4 4 3 4 4 5 4 4 3 5 5 5 4 4
102 3 3 3 2 2 4 3 2 1 3 4 4 4 1
103 4 3 2 3 3 4 3 2 3 4 4 4 2 3
104 4 4 3 3 3 4 3 3 3 4 4 4 4 3
105 5 5 5 3 3 4 3 5 5 4 4 4 3 5
106 4 4 4 3 3 4 3 4 4 5 4 4 4 4
107 4 4 3 4 4 5 4 3 3 4 5 4 3 3
108 4 4 4 3 3 4 3 4 4 4 4 5 4 4
109 3 3 3 3 3 4 4 3 3 3 4 4 4 3
110 4 4 4 3 3 4 3 4 4 4 4 4 3 4
Rata-
rata 3.65 3.60 3.44 3.21 3.20 4.01 3.22 3.47 3.15 4.00 4.10 4.08 3.71 3.37

93
 LAMPIRAN C

UJI VALIDITAS DAN REABILITAS

VARIABEL INOVASI PRODUK

Correlations

X1.1 X1.2 X1.3 X1.4 X1.5 X1.6 X1.7 Tot

Pearson
1 .745** .730** .563** .602** .551** .731** .797**
Correlation
X1.1
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 110 110 110 110 110 110 110 110

Pearson
.745** 1 .723** .729** .655** .647** .645** .837**
Correlation
X1.2
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 110 110 110 110 110 110 110 110

Pearson
.730** .723** 1 .735** .748** .751** .808** .895**
Correlation
X1.3
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 110 110 110 110 110 110 110 110

Pearson
.563** .729** .735** 1 .833** .831** .748** .893**
X1.4 Correlation

Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

94
 N 110 110 110 110 110 110 110 110

Pearson
.602** .655** .748** .833** 1 .868** .808** .908**
Correlation
X1.5
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 110 110 110 110 110 110 110 110

Pearson
.551** .647** .751** .831** .868** 1 .749** .890**
Correlation
X1.6
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 110 110 110 110 110 110 110 110

Pearson
.731** .645** .808** .748** .808** .749** 1 .895**
Correlation
X1.7
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 110 110 110 110 110 110 110 110

Pearson
.797** .837** .895** .893** .908** .890** .895** 1
Correlation
Tot
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 110 110 110 110 110 110 110 110

a. Listwise deletion based on all

variables in the procedure.

Reliability Statistics

Cronbach's N of
Alpha Items

.948 7

95
 VARIABEL DESAIN PRODUK

Correlations

X2.1 X2.2 X2.3 X2.4 X2.5 X2.6 X2.7 Tot

Pearson
1 .709** .433** .379** .170 .344** .399** .734**
Correlation
X2.1
Sig. (2-tailed) .000 .000 .000 .076 .000 .000 .000

N 110 110 110 110 110 110 110 110

Pearson
.709** 1 .444** .559** .159 .310** .507** .784**
Correlation
X2.2
Sig. (2-tailed) .000 .000 .000 .097 .001 .000 .000

N 110 110 110 110 110 110 110 110

Pearson
.433** .444** 1 .448** .039 .231* .295** .635**
Correlation
X2.3
Sig. (2-tailed) .000 .000 .000 .688 .015 .002 .000

N 110 110 110 110 110 110 110 110

Pearson
.379** .559** .448** 1 .202* .241* .548** .701**
Correlation
X2.4
Sig. (2-tailed) .000 .000 .000 .035 .011 .000 .000

N 110 110 110 110 110 110 110 110

Pearson
.170 .159 .039 .202* 1 .651** .223* .523**
Correlation
X2.5
Sig. (2-tailed) .076 .097 .688 .035 .000 .019 .000

N 110 110 110 110 110 110 110 110

96
 Pearson
.344** .310** .231* .241* .651** 1 .131 .649**
Correlation
X2.6
Sig. (2-tailed) .000 .001 .015 .011 .000 .174 .000

N 110 110 110 110 110 110 110 110

Pearson
.399** .507** .295** .548** .223* .131 1 .642**
Correlation
X2.7
Sig. (2-tailed) .000 .000 .002 .000 .019 .174 .000

N 110 110 110 110 110 110 110 110

Pearson
.734** .784** .635** .701** .523** .649** .642** 1
Correlation
Tot
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 110 110 110 110 110 110 110 110

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).

Case Processing Summary

N %

Valid 110 100.0

Cases Excludeda 0 .0

Total 110 100.0

a. Listwise deletion based on all

variables in the procedure.

97
 Reliability Statistics

Cronbach's N of
Alpha Items

.787 7

VARIABEL KUALITAS PRODUK

Correlations

X3.1 X3.2 X3X.3 X3.4 X3.5 X3.6 X3.7 Tot

Pearson
1 .584** .554** .253** .327** .049 .092 .662**
Correlation
X3.1
Sig. (2-tailed) .000 .000 .008 .000 .611 .338 .000

N 110 110 110 110 110 110 110 110

Pearson
.584** 1 .514** .047 .191* .050 .186 .609**
Correlation
X3.2
Sig. (2-tailed) .000 .000 .626 .045 .603 .052 .000

N 110 110 110 110 110 110 110 110

Pearson
.554** .514** 1 .100 .180 -.010 .166 .607**
Correlation
X3.3
Sig. (2-tailed) .000 .000 .298 .060 .915 .083 .000

N 110 110 110 110 110 110 110 110

Pearson
.253** .047 .100 1 .718** .438** .428** .631**
Correlation
X3.4
Sig. (2-tailed) .008 .626 .298 .000 .000 .000 .000

N 110 110 110 110 110 110 110 110

98
 Pearson
.327** .191* .180 .718** 1 .510** .541** .744**
Correlation
X3.5
Sig. (2-tailed) .000 .045 .060 .000 .000 .000 .000

N 110 110 110 110 110 110 110 110

Pearson
.049 .050 -.010 .438** .510** 1 .575** .567**
Correlation
X3.6
Sig. (2-tailed) .611 .603 .915 .000 .000 .000 .000

N 110 110 110 110 110 110 110 110

Pearson
.092 .186 .166 .428** .541** .575** 1 .639**
Correlation
X3.7
Sig. (2-tailed) .338 .052 .083 .000 .000 .000 .000

N 110 110 110 110 110 110 110 110

Pearson
.662** .609** .607** .631** .744** .567** .639** 1
Correlation
Tot
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 110 110 110 110 110 110 110 110

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).

Case Processing Summary

N %

Valid 110 100.0

Cases Excludeda 0 .0

Total 110 100.0

99
 a. Listwise deletion based on all
variables in the procedure.

Reliability Statistics

Cronbach's N of
Alpha Items

.745 7

VARIABEL KEUNGGULAN BERSAING

Correlations

Y1.1 Y1.2 Y1.3 Y1.4 Y1.5 Y1.6 Y1.7 Tot

Pearson
1 .731** .048 -.061 .092 .075 .844** .788**
Correlation
Y1.1
Sig. (2-tailed) .000 .616 .529 .337 .433 .000 .000

N 110 110 110 110 110 110 110 110

Pearson
.731** 1 -.011 -.160 -.001 -.022 .793** .704**
Correlation
Y1..2
Sig. (2-tailed) .000 .908 .094 .991 .816 .000 .000

N 110 110 110 110 110 110 110 110

Pearson
.048 -.011 1 .466** .386** .079 .089 .442**
Correlation
Y1.3
Sig. (2-tailed) .616 .908 .000 .000 .414 .354 .000

N 110 110 110 110 110 110 110 110

Pearson
Y1.4 -.061 -.160 .466** 1 .690** .068 -.047 .374**
Correlation

100
 Sig. (2-tailed) .529 .094 .000 .000 .483 .630 .000

N 110 110 110 110 110 110 110 110

Pearson
.092 -.001 .386** .690** 1 .182 .070 .498**
Correlation
Y1.5
Sig. (2-tailed) .337 .991 .000 .000 .057 .470 .000

N 110 110 110 110 110 110 110 110

Pearson
.075 -.022 .079 .068 .182 1 .027 .283**
Correlation
Y1.6
Sig. (2-tailed) .433 .816 .414 .483 .057 .780 .003

N 110 110 110 110 110 110 110 110

Pearson
.844** .793** .089 -.047 .070 .027 1 .806**
Correlation
Y1.7
Sig. (2-tailed) .000 .000 .354 .630 .470 .780 .000

N 110 110 110 110 110 110 110 110

Pearson
.788** .704** .442** .374** .498** .283** .806** 1
Correlation
Tot
Sig. (2-tailed) .000 .000 .000 .000 .000 .003 .000

N 110 110 110 110 110 110 110 110

**. Correlation is significant at the 0.01 level (2-tailed).

101
Reliability

Case Processing Summary

N %

Valid 110 100.0

Cases Excludeda 0 .0

Total 110 100.0

a. Listwise deletion based on all

variables in the procedure.

Reliability Statistics

Cronbach's N of
Alpha Items

.671 7

102
 LAMPIRAN D

KARAKTERISTIK RESPONDEN

1. USIA RESPONDEN

Frequency Percent Valid Cumulative

Percent Percent

< 20 tahun 25 22.7 22.7 22.7

20 - 25
43 39.1 39.1 61.8
tahun

Valid 26 - 30
36 32.7 32.7 94.5
tahun

> 30 tahun 6 5.5 5.5 100.0

Total 110 100.0 100.0

2. PEKERJAAN RESPONDEN

Frequency Percent Valid Cumulative

Percent Percent

Pelajar/mahasisw
25 22.7 22.7 22.7
a

Pegawai negeri 21 19.1 19.1 41.8

Valid
Pegawai swasta 47 42.7 42.7 84.5

Pengusaha 5 4.5 4.5 89.1

Wiraswasta 7 6.4 6.4 95.5

103
 Lain - lain 5 4.5 4.5 100.0

Total 110 100.0 100.0

3. INFORMASI PRODUK

Frequency Percent Valid Cumulative

Percent Percent

Teman/keraba
16 14.5 14.5 14.5
t

Rekan kerja 8 7.3 7.3 21.8

Valid Iklan 29 26.4 26.4 48.2

Media sosial 37 33.6 33.6 81.8

Lain - lain 20 18.2 18.2 100.0

Total 110 100.0 100.0

104
 LAMPIRAN E

UJI ASUMSI KLASIK

Coefficientsa

Model Unstandardized Standardize t Sig. Collinearity

Coefficients d Statistics
Coefficients

B Std. Error Beta Toleranc VIF

e

(Constant) .556 .266 2.090 .039

X1 .120 .048 .193 2.487 .014 .660 1.515

1
X2 .286 .079 .297 3.623 .000 .592 1.689

X3 .464 .087 .419 5.336 .000 .646 1.548

a. Dependent Variable: Y(keunggulan bersaing)

105
UJI HETEROSKEDASITAS

106
UJI REGRESI LINEAR

Regresi

Variables Entered/Removeda

Model Variables Variables Method

Entered Removed

1 X3, X1, X2b . Enter

a. Dependent Variable: Y (keunggulan bersaing

b. All requested variables entered.

Model Summary

Mode R R Square Adjusted R Std. Error of

l Square the Estimate

1 .761a .579 .567 .38925

a. Predictors: (Constant), X3, X1, X2

107
 ANOVAa

Model Sum of df Mean F Sig.

Squares Square

Regression 22.046 3 7.349 48.501 .000b

1 Residual 16.061 106 .152

Total 38.107 109

a. Dependent Variable: Y

b. Predictors: (Constant), X3, X1, X2

108
 Coefficientsa

Model Unstandardized Standardized t Sig.

Coefficients Coefficients

B Std. Error Beta

(Constant) .556 .266 2.090 .039

X1 .120 .048 .193 2.487 .014

1
X2 .286 .079 .297 3.623 .000

X3 .464 .087 .419 5.336 .000

a. Dependent Variable: Y

109