PRESENT

Kasus bullying atau perundungan saat ini

semakin marak di kalangan remaja dan sangat
mempengaruhi kesehatan mental seseorang
yang menjadi korban penindasan, bahkan bisa
berakhir dengan melakukan tindakan bunuh diri.

Dengan maraknya kasus bullying yang terjadi di

Indonesia, Paragon Pictures berusaha
mengkampanyekan gerakan #StopBullying lewat
film Kalian Pantas Mati.

©Ideosource Entertainment & Paragon Pictures


ANDI BOEDIMAN
Andi is a Chairman at Ideosource
Entertainment, investing in film
industry.
His credit includes Losmen Bu
Broto, Backstage, The East,
Keluarga Cemara, Gundala, Bebas,
Aruna & Lidahnya, and many
more.
IMDB
Producers
JEFF LIM
Jeff is the President Director of
Newko Global Entertainment, an
Indonesia- based company
specializing in distribution and
production of films & contents.
Prior to this, Jeff worked at CJ for
25 years, where he was the CEO of
CJ CGV Indonesia and China.
ROBERT RONNY WHISNU BAKKER
He is an award winning Producer He is the music producer on the
& Director. He directed Dilema movie Backstage. He also has been
and Critical Eleven, both working on film marketing for
garnered critical acclaim and several box office titles in the
International Awards. Indonesian film industry.
Critical Eleven was nominated for
best director, best actor and best
actress in Asian Creative Academy
Awards and won the Best Actress
Awards.
IMDB
©Ideosource Entertainment & Paragon Pictures
 Filmmakers

GINANTI RONA ALIM SUDIO

Director Scriptwriter

She directed Story of Alim is an accomplished

Dinda, Midnight Show writer with more than 60
Lukisan Ratu Kidul. Her films under his credit.
debut film Midnight Show He wrote for Kuntilanak
earns several nominations 2, Mariposa, Losmen Bu
in film festivals. Broto and many more.

She was also the Assistant IMDB

Director for The Raid &
The Raid Redemption.

IMDB

©Ideosource Entertainment & Paragon Pictures

 Synopsis

Rakka terlahir dengan kemampuan untuk berkomunikasi dengan roh orang yang telah meninggal.
Kemampuan ini membebani dan membuat dia dibully di sekolahnya.

Rakka memutuskan untuk pindah dari Jakarta ke kampung halamannya di Bogor. Untuk hidup bersama
Pamannya yang bernama Ajat yang juga memiliki kemampuan supranatural yang sama dengan Rakka.

Di Bogor Rakka harus berhadapan dengan sosok hantu misterius yang terlihat menggunakan masker
berdarah. Beberapa teman sekolah Rakka menghilang karena ulah hantu ini. Rakka pun terpaksa
menggunakan kemampuannya untuk mencari tahu alasan dibalik teror hantu masker yang penuh
dendam ini.

©Ideosource Entertainment & Paragon Pictures

 Main Cast

RAKKA DINI
18, a simple-looking and genuine guy. His 17, Dini doesn’t remember her name
ability to communicate with ghosts have when she meets Wisesa. She can
made him bullied by his peers. He is often communicate with Raka but no one
helpless when confronted by his bullies. else. She hides a mysterious secret
He needs to build his confidence and inside of her.
strength more.

@mahiraemir | 41.6K
Emir Mahira jkt48.zee | 318K ZEE JKT48
Garuda di Dadaku, Soekarno, Rumah Tanpa Member of jkt48 with one of the
A_ZeeJKT48 |256.2K highest followers in instagram
Jendela.

Emir is the second youngest actor in

Indonesia film history to win the Piala Citra
award for best male actor.

IMDB

©Ideosource Entertainment & Paragon Pictures

 Supporting Cast

Gaby jkt48 Gisellma Firmansyah

Andre Baret
As Vanessa As Erlin
As Dodit

@ jkt48gaby | 262K @gisellmaf |5,7K

@ gabyjkt48 | 457K @ andrewxbarret |31K

Isabel Angelina Kezia Caroline

As Sonya Chelcy Clarissa
As Nara
As Lisbeth
@isabel_sia7 keziacgabriella | 25K

©Ideosource Entertainment & Paragon Pictures

 WEBINAR #STOPBULLYING

- Webinar ini bertujuan untuk memberikan edukasi tentang apa itu

bullying dan dampaknya terhadap korban dan lingkungan.
- Webinar menghadirkan cast film Kalian Pantas Mati sebagai
narasumbernya. Mayoritas cast film ini masih duduk di bangku
SMA.

©Ideosource Entertainment & Paragon Pictures

 WEBINAR #STOPBULLYING

- Date : Sabtu, 13 Agustus 2022

- Durasi : 6 0 menit
- Target Audience : 500 - 1000 siswa dan guru

©Ideosource Entertainment & Paragon Pictures

 WEBINAR #STOPBULLYING

EMIR MAHIRA ZEE JKT48 GABY JKT48

Pemeran Utama Pemeran Utama dan masih Pemeran Pendukung dan
sekolah di salah satu SMA lulusan psikologi
Swasta

©Ideosource Entertainment & Paragon Pictures

 TRAKTIR SATU SEKOLAH!

- Mengundang siswa-siswa nonton bareng film Kalian Pantas Mati! di

bioskop terdekat di sekolah mereka.
- Paragon Pictures akan menyediakan 50 tiket untuk para siswa.
- Siswa mendapat challenge berhadiah jutaan rupiah untuk membuat
konten usai nonton KPM di sosmed.

©Ideosource Entertainment & Paragon Pictures

 KPM #STOPBULLING
Goes To School

- Event talkshow offline yang menghadirkan para cast KPM.

- Di event ini, para cast akan memberikan edukasi kepada para
siswa tentang apa itu bullying dan dampaknya terhadap korban
dan lingkungan.
- Di event ini, Paragons Pictures juga akan memberikan tiket
nonton untuk para siswa.

©Ideosource Entertainment & Paragon Pictures

 KPM #STOPBULLING
Goes To School

- Kick Off : 13 Agustus 2022 (TBD)

- Target Location : 15 SMA & SMK Jabodetabek
- Target Audience : 5 0 0 - 1000 siswa per sekolah

©Ideosource Entertainment & Paragon Pictures

 Marketing & Distribution Timeline

Est PR Value:
13 AUG August 13 OCT 2022 Cinema: 1M+
RELEASE DAY Streaming: 8M+ (6 months after)
WEBINAR KPM #STOPBULLING
Free to Air: 10 - 15M (1 year after)
Goes To School

13 August - 12 October -1 WEEKS +2 WEEKS

ROADSHOWS
Campaign GALA PREMIERE with
- Screening & activation by
JKT48
Traktir Nonton Film KPM - 1,500+ invitations with press, targeting 100.000 admission
celebrities, cast & crew. during opening weekend (4 days).
-Social media: Countdown, review, -In collaboration with media,
tix promotion, etc. school, campuses, community.
-Est PR Value: IDR 2 Bio with - Est. PR Value: IDR 4 Bio
200+ media coverages.

©Ideosource Entertainment & Paragon Pictures

 Promo Social Media

750K followers

60K followers

With over 800K Instagram &Tiktok followers on Paragon Pictures associated accounts, our
social media gives the brands an opportunity to connect with our fans and followers.

©Ideosource Entertainment & Paragon Pictures

©Ideosource Entertainment & Paragon Pictures