Kraljic Matrix

Apa itu Kraljic Matrix ?

Menurut penciptanya Peter Kraljic., Kraljic Matrix
bertujuan untuk membantu buyer dalam
menyesuaikan strategi pembeliannya. Semacam
membuat prioritas produk yang akan dibeli
berdasarkan Supply Risk dan Profit Impact-nya.
01

Kraljic Matrix
Step Umum
Purchase Classification

02 Market Analysis

03 Strategic Positioning

04 Action Plans
Purchase
Classification 01
Melakukan klasifikasi atau pengelompokan
komoditas, komponen, produk dan jasa yang
akan digunakan dengan mengacu kepada
profil Supply Risk dan Profit Impact dari tiap
produk yang akan di beli (purchase). Produk
dengan :
• Supply Risk tinggi adalah suatu produk
yang langka dan *faktor yang
mempengaruhi harga serta ketersediaan
produk tersebut tidak stabil.
• Profift Impact tinggi ketika produk
tersebut dapat dikatakan merupakan bahan
utama dan banyak digunakan sebagai
material dasar dari berbagai produk yang
kita buat.
Purchase
Classification 01 Strategic Items
Melakukan hubungan
Leverage Items jangka panjang dengan
Melakukan pemesanan vendor untuk kepastian
dalam jumlah cukup besar suplai
dari vendor yang berbeda

Bottleneck Items
Non-Critical Items Pendekatannya adalah
Dilakukan pengoptimalan melakukan pemesanan
volume pesanan dan berlebih saat barang
tingkat persediaannya tersedia
Market
Analysis 02

Setelah produk di klasifikasikan kita perlu melakukan riset dipasar mengenai situasi pasar terkini. Seperti besar pasar
dari produk terkait, kapasitas supplaier yang di sanggupi, persaingan harga. Dan yang cukup dekat adalah seberapa
besar kekuatan buyer dan seller yang dapat menjadi penentu harga yang didapatkan. Hal ini dapat dibantu dengan
metode Porter's Five Forces untuk memastikan bagaimana keadaan produk, pasar dan supplier incaran.
Strategic
Positioning 03
Melakukan atau memahami posisi kita sebagai buyer
di pasar produk material kita.

• Semakin banyak produk yang kita buat terjual

maka akan semakin besar pula power kita
sebagai buyer

• Semakin besar power pasar produk material kita

maka kita sebagai buyer perlu melakukan
diversify vendor atau mencari subtitusi produk
material tersebut
Action
Plans 04
Setelah paham akan posisi kita di pasar maka kita perlu menyusun strategi pembelian apa yang dapat
dilakukan berdasarkan posisi kita kini dipasar.

• Exploit, dengan buyer power yang tinggi perusahaan akan mendapatkan harga yang menarik
dengan pasokan yang lebih stabil dan di ikat dengan kontrak
• Balance, mengambil strategi antara Exploit dan Diversify
• Diversify, mencari produk pengganti dan atau vendor pengganti demi menjaga Supply Risk produk
tetap rendah.

Refrensi
1. https://www.mindtools.com/pages/article/newSTR_49.htm
2. https://www.manutan.com/blog/en/glossary/what-is-the-kraljic-matrix
3. https://www.researchgate.net/publication/335671896_Procurement_Strategy_in_Power_Plant_Companies_Case_study_in_the
_supply_of_water_generator_engine_parts
4. https://www.researchgate.net/profile/Marjolein-Caniels/publication/222430295_Purchasing_Strategies_in_the_Kraljic_Matrix
_-_A_Power_and_Dependence_Perspective
 CONTENTS
TABLE OF
01
ABOUT THE PROJECT

02
MAJOR REQUIREMENTS

03
PROJECT GOALS
Here you could describe the topic
of the section

04
SNEAK PEEK
Here you could describe the topic
of the section
 WORKING ON
WHAT WE ARE
INDUSTRIAL
ROAD BRIDGES BUILDINGS
Despite being red, Mars is a cold place, not Jupiter is a gas giant and the biggest planet in
hot. It’s full of iron oxide dust, which gives our Solar System. It’s the fourth-brightest
the planet its reddish cast object in the sky

THERMAL
SUBWAY STATIONS POWER STATIONS
Yes, Saturn is the ringed one. This planet is a Venus has a beautiful name and is the second
gas giant, and it’s composed mostly of planet from the Sun. It’s terribly hot, even
hydrogen and helium hotter than Mercury
 WORKING ON
WHAT WE ARE
WATER
GAS TUNNEL TREATMENT
PIPELINES WORKS PLANTS
Yes, Saturn is the ringed Jupiter is a gas giant and Despite being red, Mars is
one. This planet is a gas the biggest planet in our a cold place, not hot. It’s
giant, and it’s composed Solar System. It’s the full of iron oxide dust,
mostly of hydrogen and fourth-brightest object in which gives the planet its
helium the sky reddish cast
 ABOUT THE
PROJECT
Mercury is the closest planet to the Sun and
the smallest one in the Solar System—it’s
only a bit larger than our Moon. The planet’s
name has nothing to do with the liquid metal
since it was named after the Roman
messenger god, Mercury
“Here comes the quote. Words full of wisdom that someone
important said and can make the reader get inspired.”

—SOMEONE FAMOUS
NOW

Mercury is the closest planet to the Sun and the

smallest one in our Solar System—it’s only a bit
larger than our Moon. The planet’s name has nothing
to do with the liquid metal, since it was named after
the Roman messenger god
 FUTURE
Venus has a beautiful name and is the second planet
from the Sun. It’s terribly hot—even hotter than
Mercury—and its atmosphere is extremely poisonous.
It’s the second-brightest natural object in the night
sky after the Moon
AWESOME
WORDS
MAJOR
REQUIREMENTS

01

MARS
Despite being red, Mars is
a cold place, not hot. It’s
full of iron oxide dust
MERCURY
Mercury is actually the
smallest planet in our
Solar System
S
REQUIREMENT
MAJOR
JUPITER SATURN
It’s a gas giant, the biggest planet Yes, this is the ringed one.
in our Solar System and the It’s a gas giant, composed of
fourth-brightest object in the sky hydrogen and helium
NEPTUNE VENUS
Neptune is the fourth-largest Venus has a beautiful name
planet in our Solar System and the and is the second planet
farthest from the Sun from the Sun. It’s terribly
hot
 BUDGET
VENUS 30%

MARS 60%

MERCURY 10%

If you want to modify this graph, click on it, follow the link,
change the data and replace it
 OUR NUMBERS
REVENUE LAST YEAR
$50,000,000

NEW CLIENTS LAST

2,000 YEAR

EMPLOYEES
75
 GOALS
PROJECT
GOAL 1
Mercury is the closest planet to
the Sun and the smallest one in
the Solar System—it’s only a
bit larger than our Moon

GOAL 2
Venus has a beautiful name and
is the second planet from the
Sun. It’s terribly hot, even
hotter than Mercury
 RESULTS
PREDICTED
VENUS MARS MERCURY JUPITER

AREA 1 50 100 20 30

AREA 2 23 34 45 56

AREA 3 234 45 65 56
 PEEK
SNEAK
Mercury is the closest planet to the Sun and the
smallest one in the Solar System—it’s only a bit
larger than our Moon. The planet’s name has
nothing to do with the liquid metal, since it was
named after the Roman messenger god, Mercury
 PEEK
SNEAK
Insert your
multimedia
content here
 STAGES
PROJECT
STAGE 1
Venus has a beautiful name and is
the second planet from the Sun.
It’s terribly hot

STAGE 2
Mercury is the closest planet
to the Sun and the smallest
one in the Solar System

STAGE 3
Despite being red, Mars is a cold place,
not hot. It’s full of iron oxide dust,
giving the planet its reddish cast
 PROJECTS
FUTURE
MERCUR MARS
Y
Mercury is the closest Despite being red,
planet to the Sun and Mars is a cold place,
the smallest one in the not hot. It’s full of
Solar System iron oxide dust

Venus has a beautiful Saturn is the ringed

name and is the planet. It’s a gas
second planet from giant, composed
the Sun mostly of hydrogen
and helium
VENUS SATURN
 DAY 2 DAY 4

TIMELINE
Venus has a beautiful Saturn is composed of
name, but it’s terribly hot hydrogen and helium

DAY 1 DAY 3 DAY 5

Mercury is the closest Despite being red, Mars is Neptune is the farthest
planet to the Sun a cold place, not hot planet from the Sun
 OUR LOCATIONS
Mercury is the closest
planet to the Sun and
the smallest one in the
Solar System

MERCURY
Mercury is the closest
planet to the Sun and the
smallest one in our Solar
System—it’s only a bit
larger than our Moon. The
planet’s name has nothing
to do with the liquid metal,
since it was named after the
Roman messenger god
PARTNERS
OUR
VENUS
Venus has a beautiful name
and is the second planet
from the Sun. It’s terribly
hot—even hotter than
Mercury—and its
atmosphere is extremely
poisonous. It’s the second-
brightest natural object in
the night sky
 OUR TEAM
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own

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THANKS
Does anyone have any questions?
Follow the project updates

addyouremail@freepik.com
+91 620 421 838
yourcompany.com

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