Dasar

Internet Marketing
oleh Awan Aidirmawan
Awan Aidirmawan
Sr. Performance Marketing
Apa itu Internet Marketing?
Internet Marketing terdiri dari:
● Google Ads
● Facebook, Instagram Ads
● SMM (Facebook, Instagram, Tiktok, LinkedIn, dll)
● Search Engine Optimisation
● Email Marketing
● Content Marketing
● Mobile Marketing
● Web analytics
● Video Marketing
● Youtube marketing
● Messenger & chatbots (Whatsapp, Telegram, Fb messenger, dll)
● e-commerce (Tokopedia, Shopee, Blibli, dll)
● dan masih banyak lagi
Kenapa Penting?
Kenapa Penting?
Kenapa Penting?
Kenapa Penting?
Kenapa Penting?
Kenapa Penting?
Pengaruh COVID-19
Apakah tujuan utama
Internet Marketing?
 Membawa
klien ke bisnis
Internet Marketing Customer Journey
Internet Marketing Sales Funnel
 Alat
Internet Marketing
 Google Ads

● Apa itu Google Ads

● Kenapa penting Google Ads
● Jenis Google Ads
● Contoh Google Ads
● Keunggulan dan kekurangan
Google Ads
Google Ads
Google Ads
Google Merchant
Google MyBusiness
 Youtube

● Kenapa Youtube itu penting

● Jenis Youtube Ads
 Facebook Ads

● Apa itu Facebook Ads

● Jenis Facebook Ads
● Contoh Facebook Ads
● Keunggulan dan kekurangan
 Instagram Ads

● Apa itu Instagram Ads

● Jenis Instagram Ads
● Contoh Instagram Ads
Instagram Ads & Shopping
Ads di Internet bisa Target

target pengguna bisa berdasarkan:

● umur
● jenis kelamin
● hobi
● lokasi contoh
● perilaku
● kata kunci
● situs pernah kunjungi
● waktu di situs
● dll
Ads di Internet bisa re-Target

contoh
 Social Media Marketing

● Apa itu SMM

● Kenapa penting SMM
● Contoh SMM
 Social Engine Optimisation (SEO)

● Apa itu SEO

● Kenapa penting SEO
● Contoh SEO
● Keunggulan dan kekurangan SEO
 Email Marketing

● Apa itu Email Marketing

● Kenapa penting Email Marketing
● Contoh Email Marketing
● Keunggulan dan kekurangan Email Marketing
 Web Analytics

● Apa itu Web Analytics

● Kenapa penting Web Analytics
● Contoh Web Analytics
● Alat (Google Analytics, Similar Web, Ahrefs, Semrush dll)
Web Analytics
 Mobile Marketing

● Push notifications
● Mobile apps
● PWA
 Content Marketing

● Apa itu Content Marketing

● Kenapa penting Content Marketing
● Contoh Content Marketing

www.geniusmarketing.id
 Messengers & Chat Bots

● Apa itu Chatbots

● Kenapa penting Chatbots
● Contoh Chat bots

www.geniusmarketing.id
 Analisa Internet Marketing

www.geniusmarketing.id
 Analisa Internet Marketing

www.geniusmarketing.id
 Terima Kasih

www.geniusmarketing.id