SILABUS

DIGITAL
MARKETING
APA YANG AKAN
ANDA PELAJARI ?

Intro :
What will you learn in this class
● Digital Marketing Fundamental
● Career Preparation
● Market Research & Design Thinking
● Channel Online Marketing
● Cara memilih channel marketing
● Organic VS Paid Channel
● Sosial Media Marketing

SEO
What will you learn in this class
● SEO Introduction
● Keyword Anatomy
● Reset Keyword
 ● On Page
● Off Page
● Google Search Console

Working with Google

- Intro Google Ads
● Pengenalan Google Ads
● Persiapan Google Ads
● Strategi Bidding

- SEM/GSN
● Research Keywords
● Setup Iklan
● Matrik & Analisa Iklan

- GDN
● Intro GDN
● Setup iklan
● Matrik & Analisa Iklan

Google Analytics
What will you learn in this class
● Bagaimana Cara Kerja Google Analytics
● Tampilan Google Analytics
● Setup Google Analytics
● Google Analytics basic reports

FB Ads
- Pengenalan
● Apa itu FB Ads
● Manfaat FB Ads
● Penargetan yang spesifik
● Kebijakan beriklan di dalam FB Ads

- Persiapan
● Apa yang harus dipersiapkan
● Membuat Business Account
● Mengenal fitur fitur di dalam Business Account

- Pengenalan Dashboard
● Pengenalan
● Memilih Objective Campaign
● Mengenal metriks dalam beriklan

- Pembuatan Audience
● Mengenal Audience di dalam FB Ads
● Kategori audience
● Pembuatan kategori audience
- Set up pixel
● Pixel FB Ads
● Demo pixel FB Ads

- Membuat Iklan
● Pengenalan struktur campaign
● Campaign & Ad Set

- Optimasi Iklan
● Apa itu optimasi iklan
● Contoh melakukan optimasi
● Fast Learning FB Ads
● A_B test pada FB Ads

- Melihat Hasil Iklan

● Awareness
● Traffic
● Conversion
● Ads Reporting

THANK
YOU
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