Linear, konkrit Sekuensial (berurutan) Merinci (analitis) Mengikuti alur dan jalur Proses terbatas pada pola
Mencari ide-ide baru (Generating Options)
Siklik-tak berarah, abstrak Simultan (Serentak) Mengumpul (sintesis) Tidak mengikuti alur dan jalur Serba kemungkinan
Mengikuti rutinitas Konvergen (memusat) Analytical Problem Solving (APS)
Keluar dari rutinitas
Divergen (Menyebar) Creative Problem Solving (CPS)
BERPIKIR ANALITIS/LINEAR OTAK KIRI
POLA
ANALYTICAL PROBLEM SOLVING/APS)
PROBLEM SOLVING
PECAH POLA
CREATIVE PROBLEM SOLVING/CPS
BERPIKIR KREATIF/LATERAL OTAK KANAN
D A B c E
F G H
TEKNIK APS DAN CPS
Generating Options (CPS) Brainstorming dan pelbagai variasinya Force-Fitting: Word unrelated problem Atribute Listing: SCAMPER (Trigger with technic) Morphological Matrix: Mixing and Matching Focusing Options (APS) Hits and Hot Spots; Clustering, Categorization, organizing, etc ALoU or ALuO: Refening and Developing (Advantages, Limitations, etc) Paired Comparison Analysis: Ranking for analysis Sequencing: shortmedium--long Evaluation Matrix: using spesific criteria