DAFTAR ISI

Kata pengantar .............................................................................................i

Daftar Isi ......................................................................................................ii
BAB I ......................................................................................................... 1
Pendahuluan .............................................................................................. 1
1.1 Latar Belakang .............................................................................1
1.2 Rumusan masalah ......................................................................4
1.3 Manfaat dan Tujuan ....................................................................4
BAB II .......................................................................................................5
Landasan Teori ..........................................................................................5
2.1 Kewirausahaan ...........................................................................5
2.2 Pandan ........................................................................................8
2.3 Roti ........................................................................................9
BAB III .................................................................................................11
Pembahasan ................................................................................................11
3.1 Situasi Bisnis Roti ..........................................................................18
3.2 Peluang ............................................................................................19
3.3 Kapabilitas ........................................................................................20
3.4 Tujuan dan Manfaat ..........................................................................21
3.5 Ruang Lingkup Bisnis.......................................................................22
3.6 Stackeholder yang Terlibat ................................................................22
3.7 Bantuk Usaha.....................................................................................23
MARKETING PLAN..............................................................................................24
3.8 Analisis Pasar .............................................................................24
3.9 Analysis Of Potential Customer..................................................24
4.0 Analisis of competitor.................................................................26
4.1 Strategi Pemasaran......................................................................27
OPERATION PLAN................................................................................................30
4.2 Kapasitas Produk Dan Lokasi .............................................................30
4.3 Teknologi Dan Proses Produksi ............................................................30
4.4 Peralatan Dan Bahan Baku....................................................................31
PRODUCTION PLAN ............................................................................................32
4.5 Visi.....................................................................................................32
4.6 Misi.....................................................................................................32
4.7 Proses Perizinan Usaha.........................................................................32
4.8 Proses Pendirian Usaha.........................................................................32
4.9 Kekuatan dan kelemahan.......................................................................32
FINANCIAL PERFORMANCE ........................................................................... 34
5.0 Proyeksi Keuangan...............................................................................34
5.1 Legalitas..............................................................................................35
5.2 Permodalan..........................................................................................35
INOVASI DAN COMPETITOR..................................................................38
5.3 Inovasi Roti 2 Rasa..............................................................................38
5.4 Competitor usaha Roti 2 Rasa...............................................................38
BAB IV .................................................................................................49
Kesimpulan .............................................................................................................49

Daftar Pustaka ............................................................................................50

LAMPIRAN
LEMBAR KEAKTIFAN
Cash Flow