DAFTAR ISI

HALAMAN SAMPUL DEPAN.......................................................................

i
HALAMAN SAMPUL DALAM.....................................................................
ii
DAFTAR ISI ...................................................................................................
iv
DAFTAR TABEL.............................................................................................
vi

BAB 1 PENDAHULUAN...........................................................................
1
1.1 Latar Belakang Masalah............................................................
1
1.2 Kajian Masalah..........................................................................
5
1.2.1 Faktor Rumah Sakit.......................................................
6
1.2.2 Faktor Konsumen..........................................................
9
1.2.3 Faktor Lingkungan........................................................
11
1.2.4 Pra Pembelian ...............................................................
13
1.2.5 Keputusan Pembelian....................................................
14
1.3 Pertanyaan Penelitian................................................................
14
1.4 Tujuan Peneltian........................................................................
15
1.5 Manfaat Penelitian....................................................................
16
1.6.1 Bagi Klinik LP3A Surabaya..........................................
16
1.6.2 Bagi Peneliti .................................................................
16
1.6.3 Bagi Akademik..............................................................
16