Anda di halaman 1dari 21

Pembuatan Rencana Bisnis oleh Andy Laver Sirait

2.0

Profil Pembicara
Andy Laver Sirait
Head of Organizing Committee IMULAI 3.0 Director at Asia Strategic Advisory (www.asastrategic.com) Co-founder, CEO, at FinanceIndonesia.org (www.financeindonesia.org) 5 years experiences working at investment banking industry in Tokyo, Japan (Citibank Japan and Deutsche Securities Inc. Japan) Twitter: @andylaver Email: andy.laver@asastrategic.com

2.0

IMULAI 3.0:
Kompetisi dan Penghargaan Inovasi Bisnis Berbasis TIK (Teknologi Informasi dan Komunikasi) Diselenggarakan secara bersama oleh USAID Indonesia dan Microsoft Indonesia Kelanjutan dari program IMULAI 1.0 dan IMULAI 2.0 yang telah sukses dilakukan sebelumnya
IMULAI 1.0 IMULAI 2.0

2.0

Jadwal IMULAI 3.0


Opening and Press Conference Jan 25, 2011 Submission closed Mar 20, 2011 Winners announcement (Nat Con & Ceremony) Apr 6, 2011

Workshops Jan 29 Mar 12, 2011

Startup Bootcamp Apr 7 Apr 9, 2011

Workshop di 7 kota: Jakarta, Medan, Bandung, Yogyakarta, Denpasar, Surabaya, Makassar Pengiriman proposal rencana bisnis: 25 Januari s/d 20 Maret, 2011 Tata cara pendaftaran dan pengiriman proposal dapat dilihat di www.imulai.org/pendaftaran Pengumuman pemenang: 6 April 2011 di Jakarta Startup Bootcamp: 7-9 April 2011 di Jakarta
3

2.0

Mengenai Rencana Bisnis


5W+1H From Idea to Reality

Data Ide Asumsi Analisa Keputusan

2.0

Mengenai Rencana Bisnis


Who are the users?
Internal
Partners Management Employees

External
Investors Banks Authorities
5

A ROAD MAP
A business plan is also a road map that provides directions so a business can plan its future and helps it avoid bumps in the road. The time you spend making your business plan thorough and accurate, and keeping it up-to-date, is an investment that pays big dividends in the long term. entrepreneur.com

Those who fail to plan, plan to fail


6

2.0

Proposal Rencana Bisnis untuk IMULAI 3.0


2 bentuk: Deskripsi dan Presentasi Template dapat diunduh di www.imulai.org/pendaftaran Isi dari setiap proposal:
Ringkasan Eksekutif Visi & Misi Konsep & Strategi Bisnis - Model Bisnis, Peluang & Pasar, Perencanaan Pemasaran, Perencanaan Operasional Keuangan - Proyeksi Investasi, Proyeksi Biaya, Proyeksi Pendapatan Profil Pendiri, Profil Perusahaan (jika ada)
7

2.0

Proposal Rencana Bisnis untuk IMULAI 3.0


IMULAI 3 Proposal Deskripsi Bisnis Template.doc 80% Text 20% Graphic, Chart, Table IMULAI 3 - Proposal Presentasi Bisnis Template.ppt 70% Graphic, Chart, Table 30% Text

2.0

Ringkasan Eksekutif
RINGKASAN
Maksimum 1 halaman Fokus pada Konsep & Strategi Bisnis dan Keuangan

GENERATE INTEREST FROM THE BEGINNING last page to be written

2.0

Visi & Misi


Visi
Dimana ide/bisnis Anda dalam (paling tidak) 5 tahun ke depan?

Misi
Bagaimana Anda mencapai visi tersebut?

Imagine the FUTURE, then think BIG!


10

2.0

Model Bisnis
How do you make money?
Which Industry? Product or Service? Explain it by words Show it by flow chart or concept graphic

Can you make people understand the business model in less than 3 minutes?

11

2.0

Peluang & Pasar


Market Data, please.
Have a set of valid and relevant statistical numbers: population number, industry data, similar products or services, etc. Show it by flow chart or concept graphic

How do you see the opportunity?


Unfulfilled needs? General vs Niche? Head-to-head Competition?
12

2.0

Peluang & Pasar

Total population in Indonesia in 2010: 238 million people

Population Distribution

21,31%

5,80% 7,31% 5,50%

2,60%

57,49%

Number of Internet users in Indonesia based on the latest report from Boston Consulting Group (The Internets New Billion, Sep. 2010):

2006: 20 million 2009: 31 million 2015E: 94 million


13

2.0

Perencanaan Pemasaran
Product
What are the products differentiating attributes? Why does the consumer purchase this product?

Place (Distribution)
How is the product distributed to consumers? What new methods of distribution are coming available?

Promotion
What advertising medium is used to sell the product? What is the most effective method of getting the word out?

Price
How is this product priced? How are its competitors priced?

Superior interface? Normal store? Simple yet powerful? Online store? Web? Mobile?

Viral Marketing? Web vs Newspaper vs TV vs radio ads New media?

Free? Premium pricing?

14

2.0

Perencanaan Operasional
How youre going to execute and implement the idea? Whats the timeline?

15

2.0

Proyeksi Investasi
Initial Capital Investment Why do you need it? Capital expenditures Operational budget until revenues being made
Assets
Cash Prepaid Rent Licenses Server Network Total Assets 875 125 100 725 2050 Total Liabilities & Equities 2050

Liabilities Equities
2050

225 Paid-up Capital

16

2.0

Proyeksi Biaya dan Pendapatan


Profit

Revenue

Cost

Price

Quantity

)(

Fixed

Variable

Check and justify your assumptions Monthly, yearly -> up to 3-5 years Help the readers with some financial ratios: BEP, ROI, etc.
17

2.0

Profil Pendiri
Your credentials:
Past projects/portfolios Awards/recognitions Working experiences Education background

To generate trust

18

2.0

Profil Perusahaan (jika ada)


Your companys credentials:
Business lines Current and past projects/portfolios Awards/recognitions

To generate trust

19

2.0

If you have the money needed, will you invest on it?

Thank you!
20