LAMPIRAN

KUESIONER PENELITIAN
 KUESIONER

IDENTITAS RESPONDEN
Petunjuk Pengisian : Isi dengan memberi tanda silang (X) setiap pertanyaan dengan jawaban yang
menurut Anda merupakan jawaban yang sesuai dengan pendapat Anda.

1. Umur tahun

2. Jenis kelamin a. Pria

b. Wanita

3. Pendapatan Anda (per bulan) :

a. < Rp. 250.000,00
b. Rp. 250.001,00 - Rp. 500.000,00
c. Rp. 500.001,00 - Rp. 750.000,00
d. Rp. 750.001,00 - Rp. 1.000.000,00
e. >Rp. 1.000.001,00

Petuniuk Penqisian: Beri tanda silang (x) pada kolom yang sesuai dengan pendapat Anda.

1. KREDIBILITAS MODEL IKLAN

Sangat Tidak
Tidak Setuju Netral Setuju Sangat
No. Pertanyaan Setuju
Setuju
1 2 3 4 5

Iklan sabun Lux Shower Cream di TV

1. disampaikan oleh endorser yang berpenampilan
menarik.
Iklan sabun Lux Shower Cream di TV
disampaikan oleh endorser yang bersikap jujur
2.
(apa yang disampaikan tidak jauh berbeda
dengan kenyataan)
Iklan sabun Lux Shower Cream di TV
disampaikan oleh endorser yang memiliki
3.
pengetahuan dan keahlian yang berkaitan
dengan produk yang diiklankan.
 2. KREDIBILITAS PERUSAHAAN

Sangat Tidak
Tidak Setuju Netral Setuju Sangat
No. Pertanyaan
Setuju Setuju
1 2 3 4 5
PT Unilever sebagai perusahaan pembuat
sabun Lux Shower Cream merupakan
1.
perusahaan yang berpengalaman dalam
pembuatan sabun mandi.
PT Unilever sebagai perusahaan pembuat
sabun Lux ShowerCream merupakan
2. perusahaan yang selama ini selalu jujur (apa
yang diiklankan sesuai dengan kenyataan)
kepada konsumen.
PT Unilever sebagai perusahaan pembuat
sabun Lux ShowerCream merupakan
3.
perusahaan yang ahli dalam pembuatan sabun
mandi.
PT Unilever sebagai perusahaan pembuat
sabun Lux Shower Cream merupakan
4.
perusahaan yang memiliki komitmen terhadap
keingingan dan kebutuhan pelanggan.

3. SIKAP TERHADAP IKLAN

Sangat
No. Pertanyaan
Tidak Tidak Netral Setuju Sangat
Setuju Setuju Setuju
1 2 3 4 5
Iklan sabun Lux Shower Cream di TV banyak
1. memberikan informasi yang berkaitan dengan
manfaat produk yang diiklankan.
Iklan sabun Lux Shower Cream di TV banyak
2. memberikan informasi yang berkaitan dengan
kualitas produk yang diiklankan.
Iklan sabun Lux Shower Cream di TV banyak
3.
memberikan informasi yang berkaitan dengan
keunggulan produk yang diiklankan dibanding
produk lain.
4. SIKAP TERHADAP PRODUK

Sangat
Tidak Tidak Netral Setuju Sangat
No. Pertanyaan
Setuju Setuju Setuju
1 2 3 4 5
Sabun Lux Shower Cream yang diiklankan di
1.
TV adalah sabun mandi yang berkualitas.
Sabun Lux ShowerCream yang diiklankan di
TV adalah sabun mandi yang dapat memenuhi
2.
kebutuhan dan keinginan serta memuaskan
pelanggan.
Sabun Lux Shower Cream yang diiklankan di
3. TVadalah sabun mandi yang dibuatdari bahan
baku yang berkualitas.

5. NIAT PEMBELIAN

Sangat
Tidak Tidak Netral Setuju Sangat
No. Pertanyaan
Setuju Setuju Setuju
1 2 3 4 5
Saya memiliki kemampuan finansial untuk
1.
membeli sabun mandi Lux Shower Cream.
Jika saya membutuhkan sabun mandi, maka
2. saya akan membeli sabun mandi Lux Shower
Cream.
Dalam waktu dekat saya akan membeli sabun
3.
mandi Lux Shower Cream.
 LAMPIRAN 1

UJI VAUDITAS DAN RELIABILITAS

KUESIONER
Summarize - Uji Validitas dan Reliabilitas Kredibilitas Model Iklan

Case Processing Summary3

Cases
Included Excluded Total
N Percent N Percent N Percent
X11 30 100.0% 0 .0% 30 100.0%
X12 30 100.0% 0 .0% 30 100.0%
X13 30 100.0% 0 .0% 30 100.0%
a. Limited to first 100 cases.

Case Summaries3

X11 X12 X13

1 4 3 3
2 4 4 3
3 1 1 1
4 2 1 1
5 4 4 4
6 2 1 1
7 3 2 3
8 2 2 2
9 3 5 4
10 4 1 1
11 3 4 3
12 5 5 3
13 1 1 1
14 2 3 3
15 3 3 4
16 2 3 3
17 3 4 3
18 2 1 1
19 4 5 5
20 4 4 4
21 4 5 5
22 3 3 3
23 5 5 5
24 3 4 2
25 4 4 3
26 1 1 2
27 2 2 3
28 5 5 5
29 4 2 2
30 5 5 5
Total N 30 30 30

a. Limited to first 100 cases.

Reliability

Case Processing Summary

N %
Cases Valid 30 100.0
Excluded3 0 .0
Total 30 100.0
a. Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's
Alpha N of Items
.907 3

Item Statistics

Mean Std. Deviation N

X11 3.13 1.224 30
X12 3.10 1.517 30
X13 2.93 1.337 30

Item-Total Statistics

Scale Corrected Cronbach's

Scale Mean if Variance if Item-Total Alpha if Item
Item Deleted Item Deleted Correlation Deleted
X11 6.03 7.620 .744 .927
X12 6.07 5.513 .889 .807
X13 6.23 6.599 .838 .849

Scale Statistics

Mean Variance Std. Deviation N of Items

9.17 14.144 3.761 3
Summarize - Uji Validitas dan Reliabilitas Kredibilitas Perusahaan

Case Processing Summary3

Cases
Included Excluded Total
N Percent N Percent N Percent
X21 30 100.0% 0 .0% 30 100.0%
X22 30 100.0% 0 .0% 30 100.0%
X23 30 100.0% 0 .0% 30 100.0%
X24 30 100.0% 0 .0% 30 100.0%
a. Limited to first 100 cases.

Case Summaries3

X21 X22 X23 X24

1 3 3 4 2
2 3 3 3 4
3 4 4 3 3
4 2 2 2 2
5 4 4 3 4
6 3 4 4 4
7 3 1 4 2
8 2 4 2 3
9 3 3 4 2
10 2 2 1 2
11 3 1 1 2
12 5 5 5 5
13 1 1 1 1
14 4 4 3 3
15 4 4 2 2
16 4 3 3 3
17 3 4 2 3
18 3 4 2 1
19 4 4 4 3
20 4 4 4 3
21 5 4 3 4
22 3 5 3 5
23 3 1 2 3
24 2 1 3 2
25 4 4 3 3
26 4 4 4 3
27 3 3 2 3
28 3 2 3 4
29 3 3 2 2
30 4 2 3 4
Total N 30 30 30 30
a. Limited to first 100 cases.
Reliability

Case Processing Summary

N %
Cases Valid 30 100.0
Excluded3 0 .0
Total 30 100.0
a. Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's
Alpha N of Items
.802 4

Item Statistic s

Mean Std. Deviation N

X21 3.27 .907 30
X22 3.10 1.242 30
X23 2.83 1.020 30
X24 2.90 1.029 30

Item-Total Statistics

Scale Corrected Cronbach's

Scale Mean if Variance if Item-Total Alpha if Item
Item Deleted Item Deleted Correlation Deleted
X21 8.83 6.971 .710 .717
X22 9.00 6.000 .601 .770
X23 9.27 7.030 .578 .770
X24 9.20 6.855 .609 .755

Scale Statistics

Mean Variance Std. Deviation N of Items

12.10 11.197 3.346 4
Summarize - Uji Validitas dan Reliabilitas Sikap terhadap Iklan

Case Processing Summary3

Cases
Induded Excluded Total
N Percent N Percent N Percent
X31 30 100.0% 0 .0% 30 100.0%
X32 30 100.0% 0 .0% 30 100.0%
X33 30 100.0% 0 .0% 30 100.0%
a. Limited to first 1C0 cases.

Case Summaries3

X31 X32 X33

1 4 2 3
2 2 3 2
3 2 2 3
4 2 2 1
5 4 4 3
6 4 2 2
7 4 3 3
8 2 3 1
9 4 3 3
10 1 1 1
11 4 4 4

12 4 4 4
13 1 1 1
14 2 2 3
15 4 4 4
16 3 3 4
17 2 4 4
18 2 3 3
19 3 3 4

20 4 4 4

21 4 4 5
22 1 2 2
23 1 1 4

24 2 1 1
25 4 3 3
26 2 4 2
27 1 2 1
28 4 4 4
29 3 3 3
30 3 3 4

Total N 30 30 30

a. Limited to first 1 CO cases.

Reliability

Case Processing Summary

N %
Cases Valid 30 100.0
Excluded3 0 .0
Total 30 100.0
a. Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's
Alpha N of Items
.828 3

Item Statistic s

Mean Std. Deviation N

X31 2.77 1.165 30
X32 2.80 1.031 30
X33 2.87 1.196 30

Item-Total Statistics

Scale Corrected Cronbach's

Scale Mean if Variance if Item-Total Alpha if Item
Item Deleted Item Deleted Correlation Deleted
X31 5.67 4.023 .689 .761
X32 5.63 4.447 .711 .746
X33 5.57 3.978 .669 .784

Scale Statistics

Mean Variance Std. Deviation N of Items

8.43 8.599 2.932 3
Summarize - Uji Validitas dan Reliabilitas Sikap terhadap Produk
Case Processing Summary3

Cases
Included Excluded Total

N Percent N Percent N Percent

X41 30 100.0% 0 .0% 30 100.0%

X42 30 100.0% 0 .0% 30 100.0%

X43 30 100.0% 0 .0% 30 100.0%

a. Limited to first 100 cases.

Case Summaries3

X41 X42 X43

1 3 4 4

2 3 3 4

3 2 1 2

4 4 3 3

5 3 2 3

6 4 3 4

7 3 2 4

8 1 1 2

9 4 2 4

10 2 1 2

11 1 1 2

12 3 4 4

13 1 1 1

14 3 4 4

15 4 3 3

16 4 3 3

17 3 3 3

18 3 3 4

19 4 4 3

20 4 4 3

21 4 4 4

22 2 1 1

23 4 4 3
24 3 3 3
25 4 2 4

26 3 3 4

27 3 2 3

28 3 1 3

29 2 1 2

30 3 4 3

Total N 30 30 30

a. Limited to first 100 cases.

Reliability

Case Processing Summary

N %
Cases Valid 30 100.0
Excluded3 0 .0
Total 30 100.0
a. Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's
Alpha N of Items
.853 3

Item Statistic s

Mean Std. Deviation N

X41 3.00 .947 30
X42 2.57 1.165 30
X43 3.07 .907 30

Item-Total Statistics

Scale Corrected Cronbach's

Scale Mean if Variance if Item-Total Alpha if Item
Item Deleted Item Deleted Correlation Deleted
X41 5.63 3.551 .754 .772
X42 6.07 2.892 .729 .811
X43 5.57 3.771 .722 .805

Scale Statistics

Mean Variance Std. Deviation N of Items

8.63 7.137 2.671 3
Summarize - Uji Validitas dan Reliabilitas Minat Pembelian
Case Processing Summary3

Cases
Included Excluded Total
N Percent N Percent N Percent
X51 30 100.0% 0 .0% 30 100.0%
X52 30 100.0% 0 .0% 30 100.0%
X53 30 100.0% 0 .0% 30 100.0%
a. Limited to first 100 cases

Case Summaries3

X51 X52 X53

1 3 3 4
2 2 2 2
3 4 3 3
4 3 2 5
5 4 3 3
6 3 2 4
7 1 1 2
8 4 2 4
9 2 3 2
10 1 1 3
11 3 4 4
12 1 1 1
13 3 4 4
14 4 3 3
15 4 3 3
16 3 3 3
17 3 3 4
18 4 4 3
19 4 4 3
20 4 4 4
21 2 1 1
22 4 4 4
23 3 3 3
24 4 3 4
25 3 3 2
26 3 2 3
27 4 1 3
28 3 1 2
29 2 4 3
30 3 4 4
Total N 30 30 30
a. Limited to first 100 cases.
Reliability

Case Processing Summary

N %
Cases Valid 30 100.0
Excluded3 0 .0
Total 30 100.0
a. Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's
Alpha N of Items
.751 3

Item Statistic s

Mean Std. Deviation N

X51 3.03 .964 30
X52 2.70 1.088 30
X53 3.10 .960 30

Item-Total Statistics

Scale Corrected Cronbach's

Scale Mean if Variance if Item-Total Alpha if Item
Item Deleted Item Deleted Correlation Deleted
X51 5.80 3.131 .590 .656
X52 6.13 2.809 .571 .682
X53 5.73 3.168 .582 .666

Scale Statistics

Mean Variance Std. Deviation [ Nof Items

8.83 6.075 2.465 I 3
 LAMPIRAN 2

DISTRIBUSI SKOR VARIABEL

Summarize - Data Penelitian

Case Processing Summary

Cases
Included
N Percent
X1 Kredibilitas Model Iklan 200 100.0%
X2 Kredibilitas Perusahaan 200 100.0%
X3 Sikap thd Iklan 200 100.0%
X4 Sikap thd Produk 200 100.0%
X5 Minat Pembelian 200 100.0%

Case Processing Summary

Ca ses
Excluded Total
N Percent N Percent
X1 Kredibilitas Model Iklan 0 .0% 200 100.0%
X2 Kredibilitas Perusahaan 0 .0% 200 100.0%
X3 Sikap thd Iklan 0 .0% 200 100.0%
X4 Sikap thd Produk 0 .0% 200 100.0%
X5 Minat Pembelian 0 .0% 200 100.0%

Case Summaries

X1 X2
Kredibilitas Kredibilitas X3 Sikap X4 Sikap X5 Minat
Model Iklan Perusahaan thd Iklan thd Produk Pembelian
1 13 12 11 12 13
2 12 12 10 11 12
3 14 12 12 10 10
4 14 13 12 10 11
5 13 15 11 12 13
6 12 14 10 11 12
7 13 13 9 10 11
8 12 14 10 11 12
9 13 10 11 12 13
10 10 14 10 11 12
11 13 12 11 10 10
12 9 12 12 10 10
13 13 15 11 12 13
14 12 14 10 11 12
15 14 17 12 13 14
16 14 17 12 13 14
17 14 11 12 13 9
18 14 15 12 13 8
19 9 15 13 14 9
20 9 12 10 11 12
21 9 13 9 10 11
22 12 14 10 11 12
23 13 15 11 12 13
24 14 12 12 10 10
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 LAMPIRAN 3

ANALISIS STRUKTURAL
DENGAN PROGRAM AMOS 4.01
Analysis Summary

Group number 1 (Group number 1)

Notes for Group (Group number 1)

The model is recursive.

Sample size = 200

Variable Summary (Group number 1)

Your model conlains thefollowing variables (Group number 1)

Observed, endogenousvariables
X3
X4
X5

Observed, exogenousvariables
X1
X2
Unobserved, exogenous variables
e1
e3
e2
Variable counts (Group number 1)

Number of variables inyour model: 8

Number of observed variables: 5
Number of unobserved variables: 3
Number of exogenous variables: 5
Number of endogenous variables: 3

Parameter summary (Group number 1)

Weights Covariances Variances Means Intercepts Total

Fixed 3 0 0 0 0 3
Labeled 0 0 0 0 0 0
Unlabeled 7 1 5 0 0 13
Total 10 16

Assessment of normality (Group number 1)

Variable min max skew cr. kurtosis cr.

X2 9.000 17.000 -.234 -1.353 -.466 -1.344

X1 9.000 14.000 -.497 -2.871 -.444 -1.281
X3 7.000 13.000 -.432 -2.496 -.415 -1.198
X4 8.000 14.000 -.365 -2.106 -.449 -1.295
X5 7.000 14.000 -.666 -3.846 -.417 -1.204
Multivariate 185.660 156.912

Observations farthestfrom the centroid (Mahalanobis distance) (Group number 1)

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Observation number Mahalanobis d-squared Pi P2
64 1.175 .947 1.000
73 1.175 .947 1.000
74 1.175 .947 1.000
81 1.175 .947 1.000
82 1.175 .947 1.000
83 1.175 .947 1.000
120 1.175 .947 1.000
123 1.175 .947 1.000
127 1.175 .947 1.000
133 1.175 .947 1.000
135 1.175 .947 1.000
142 1.175 .947 1.000
190 1.175 .947 1.000

SampleMoments (Group number 1)

Sample Covariances (Group number 1)

X2 X1 X3 X4 X5
X2 3.807
XI 2.084 1.830
X3 2.139 1.545 1.804
X4 2.331 1.483 1.670 1.808
X5 3.056 1.851 1.906 2.085 3.086
Condition number = 114.190
Eigenvalues
10.869 .660 .371 .340 .095
Determinant of sample covariance matrix .086
Sample Correlations (Group number 1)

X2 X1 X3 X4 X5
X2 1.000
X1 .789 1.000
X3 .816 .850 1.000
X4 .889 .815 .925 1.000
X5 .892 .779 .808 .883 1.000

Condition number = 85.605

Eigenvalues
4.380 .279 .182 .108 .051

Models

Default model (Default model)

Notes for Model (Default model)

Computation of degreesoffreedom (Default model)

Number ofdistinct sample moments: 15

Number of distinct parameters to be estimated: 13
Degroos ol Ircedom (15-13): 2
Result (Default model)

Minimum was achieved

Chi-square = 5.100
Degreesof freedom = 2
Probability level = .078

Group number 1 (Group number 1 - Default model)

Estimates (Group number 1 - Default model)

Scalar Estimates (Group number 1 - Default model)

Maximum Likelihood Estimates

Regression Weights: (Group number 1 - Default model)

Estimate S.E. CR. P Label

X3 <-X1 .543 .054 10.076 .000 par_1
X3 <-X2 .264 .037 7.067 .000 par_3
X4 <-X2 .277 .025 10.854 .000 par_2
X4 <-X3 .598 .037 16.139 .000 par_4
X5 <-X4 .609 .125 4.864 .000 par_5
X5 <-X3 -.050 .099 -.506 .613 par_7
X5 <-X2 .458 .057 8.070 .000 par_8

Standardized Regression Weights: (Group number 1 - Default

Estimate
X3 <- X1 .547
X3 <- X2 .384
 Estimate
X4 <- X2 .402
X4 <-- X3 .597
X5 <- X4 .466
X5 <- X3 -.038
X5 <- X2 .509

Covariances: (Group number 1- Default model)

Estimate S.E. CR. Label

X1 <->X2 2.084 .238 8.741 par_6

Correlations: (Group number 1- Default model)

Estimate
X1 <-> X2 .789

Variances: (Group number 1 - Default model)

Estimate S.E. CR. P Label

X1 1.830 .183 9.975 "* par_9
X2 3.807 .382 9.975 "* par_10
e1 .399 .040 9.975 "* par_11
e2 .165 .016 9.975 '" par_12
e3 .513 .051 9.975 *" par_13

Squared Multiple Correlations: (Group number 1- Default model)

 Estimate
X3 .779
X4 .909
X5 .834

Matrices (Group number 1-Default model)

Implied (for all variables) Covariances (Group number 1-Default model)

X2 XI X3 X4 X5
X2 3.807
X1 2.084 1.830
X3 2.139 1.545 1.804
X4 2.331 1.500 1.670 1.808
X5 3.056 1.790 1.906 2.085 3.086

Implied (for all variables) Correlations (Group number 1-Default model)

X2 XI X3 X4 X5
X2 1.000
X1 .789 1.000
X3 .816 .850 1.000
X4 .889 .825 .925 1.000
X5 .892 .753 .808 .883 1.000
Implied Covariances (Group number 1-Default model)

X2 X1 X3 X4 X5
X2 3.807
XI 2.084 1.830
X3 2.139 1.545 1.804
X4 2.331 1.500 1.670 1.808
X5 3.056 1.790 1.906 2.085 3.086

Implied Correlations (Group number 1-Default model)

X2 X1 X3 X4 X5
X2 1.000
XI .789 1.000
X3 .816 .850 1.000
X4 .889 .825 .925 1.000
X5 .892 .753 .808 .883 1.000

Residual Covariances (Group number 1-Default model)

X2 X1 X3 X4 X5
X2 .000
X1 .000 .000
X3 .000 .000 .000
X4 .000 -.017 .000 .000
X5 .000 .060 .000 .000 .000

Standardized Residual Covariances (Group number 1-Default model)

X2 XI X3 X4 X5
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Modification Indices (Group number 1-Default model)

Covariances: (Group number 1- Default model)

M.I. ParChange

Variances: (Group number 1- Default model)

M.I. ParChange

Regression Weights: (Group number 1- Default model)

M.I. Par Change

Minimization History (Default model)

Negative Smallest
»n
Iteration Condition # Diameter F NTries Ratio
eigenvalues eigenvalue
0 e 4 -.394 9999.000 1123.224 0 9999.000
1 e* 3 -1.458 1.386 354.755 18 .904
2 e* 1 -.028 .356 133.458 5 1.030
3 e 0 552.997 .110 81.272 5 .753
4 e 0 371.242 .290 45.166 4 .000
5 e 0 233.354 .390 18.727 .728
6 e 0 279.099 .140 6.389 1.165
7 e 0 281.004 .031 5.130 1.092
8 e 0 289.386 .003 5.100 1.021
9 e 0 297.910 .000 5.100 1.001
Model Fit Summary

CMIN

Model NPAR CMIN DF P CMIN/DF

Default model 13 3.100 2 .078 2.550
Saturated model 15 .000 0
Independence model 5 1333.696 10 .000 133.370

RMR, GFI

Model RMR GFI AGFI PGFI

Defaultmodel .016 .990 .925 .132
Saturated model .000 1.000
Independence model 1.683 .259 -.112 .173

Baseline Comparisons

NFI RFI IFI TLI

Model CFI
Dellal rhol Della2 rho2
Default model .996 .981 .998 .988 .998
Saturated model 1.000 1.000 1.000
Independence model .000 .000 .000 .000 .000

15
Parsimony-Adjusted Measures

Model PRATIO PNFI PCFI

Default model .200 .199 .200
Saturated model .000 .000 .000
Independencemodel 1.000 .000 .000

NCP

Model NCP LO90 HI 90

Default model 3.100 .000 13.904
Saturated model .000 .000 .000
Independencemodel 1323.696 1207.427 1447.337

FMIN

Model FMIN F0 LO90 HI 90

Default model .026 .016 .000 .070
Saturated model .000 .000 .000 .000
Independence model 6.702 6.652 6.067 7.273

RMSEA

Model RMSEA LO90 HI 90 PCLOSE

Default model .078 .000 .187 .182
Independencemodel .816 .779 .853 .000
AIC

Model AIC BCC BIC CAIC

Default model 31.100 31.908 73.978 86.978
Saturated model 30.000 30.933 79.475 94.475
Independence model 1343.696 1344.007 1360.187 1365.187

ECVI

Model ECVI LO90 HI 90 MECVI

Default model .156 .141 .211 .160
Saturated model .151 .151 .151 .155
Independencemodel 6.752 6.168 7.374 6.754

HOELTER

HOELTER HOELTER
Model
.05 .01
Default model 234 360
Independencemodel 3 4

Execution time summary

Minimization: .000
Miscellaneous: .140
Bootstrap: .000
Total: .140

17
 JL83

X1

_3.81

X2 = 5.100
df=2
p = 0.078
CMIN/DF = 2.550
GFI = 0.990
AGFI=0.925
TLI=0.988
CFI = 0.998
RMSEA = 0.078