DESAIN PRODUKSI

JUDUL

IKLAN LAYANAN MASYARAKAT

DI SUSUN OLEH :

RENTYA SARI DEVI 2492/193.069

JESSICA LIDYA KRISTI 2479/180.069

PEMERINTAH KABUPATEN MALANG

DINAS PENDIDIKAN

SEKOLAH MENEGAH KEJURUAN NEGERI 2 SINGOSARI

JL . Perusahaan No . 20 Tunjungtirto Singosari

Telp. (0341) 4345127 Fax. (0341)479251 Kode Pos 65153

Web Site : http://www.smkn2-singosari.sch.id Email : smkn2.singosari@yahoo.co.id

2017
 LEMBAR PENGESAHAN

Desain Produksi Iklan Layanan Masyarakat JUDUL, ini telah diperiksa untuk diuji .

Pembimbing I Pembimbing II

Danang Prayudi, S.Pd Adelia Rahmawati, S.Sn

NUPTK :6660763666200002

Mengetahui Mengetahui

Kepala Program Multimedia Kepala SMK Negeri 2 Singosari

Lisa Paramitha D.,S.Pd Drs. H. Ahmad Maksum M,Pd

NUPTK : NIP.196407121989031015
 LEMBAR PERSETUJUAN

Desain Produksi Iklan Layanan Masyarakat JUDUL, ini telah diperiksa untuk diuji .

Malang, 2017

Pembimbing I Pembimbing II

Zoulfikar Ramsanjanie Aqsha, S.Kom Danang Prayudi, S.Pd

NUPTK. 2937765666200030 NUPTK.6660763666200002

Pembimbing III

Adelia Rahmawati, S.Sn

KATA PENGANTAR

Malang,

Penyusun
 DAFTAR ISI
Lembar Judul
Lembar Pengesahan
Lembar Persetujuan
Kata Pengantar
BAB I PENDAHULUAN ............................................................................................................... 7
1.1 Latar Belakang.............................................................................................................. 7
1.2 Tujuan .......................................................................................................................... 7
1.2.1 Tujuan Khusus .............................................................................................................. 7
1.2.2 Tujuan Umum............................................................................................................... 7
1.3 Keunggulan dan Fungsi Produk .................................................................................... 7
1.3.1 Keunggulan dari Produk Iklan Layanan Masyarakat .................................................... 7
1.3.2 Fungsi dari Produk Iklan Layanan Masyarakat ............................................................. 7
BAB II RENCANA KEGIATAN ...................................................................................................... 8
2.1 Fasilitas dan Peralatan ................................................................................................. 8
2.1.1 Peralatan Hardware ..................................................................................................... 8
2.1.2 Peralatan Software....................................................................................................... 8
2.1.3 Bahan ........................................................................................................................... 8
2.2 Sasaran Pasar/Pengguna.............................................................................................. 8
2.3 Spesifikasi Produk ........................................................................................................ 8
BAB III RANCANGAN KEGIATAN ................................................................................................ 9
3.1 Konsep Manajemen Produksi ...................................................................................... 9
3.1.1 Deskripsi Produk .......................................................................................................... 9
3.1.2 Segmentasi Penonton .................................................................................................. 9
3.2 Konsep Naskah Iklan Layanan Masyarakat .................................................................. 9
3.2.1 Sinopsis......................................................................................................................... 9
3.2.2 Outline.......................................................................................................................... 9
3.2.3 Treatment .................................................................................................................... 9
3.2.4 Framing ........................................................................................................................ 9
3.3 Konsep Penyutradaraan............................................................................................... 9
3.3.1 Setting .......................................................................................................................... 9
3.4 Tata Suara .................................................................................................................... 9
3.5 Tata Cahaya.................................................................................................................. 9
3.6 Tata Artistik .................................................................................................................. 9
3.7 Konsep Tata Kamera .................................................................................................... 9
3.7.1 Konsep Visual ............................................................................................................... 9
3.7.2 Konsep Warna .............................................................................................................. 9
3.7.3 Komposisi Gambar ....................................................................................................... 9
BAB IV PENUTUP ..................................................................................................................... 10
4.1 Kesimpulan................................................................................................................. 10
4.2 Saran .......................................................................................................................... 10
Lampiran
 BAB I PENDAHULUAN

1.1 Latar Belakang

1.2 Tujuan
1.2.1 Tujuan Khusus
1.2.2 Tujuan Umum
1.3 Keunggulan dan Fungsi Produk
1.3.1 Keunggulan dari Produk Iklan Layanan Masyarakat
1.3.2 Fungsi dari Produk Iklan Layanan Masyarakat
 BAB II RENCANA KEGIATAN

2.1 Fasilitas dan Peralatan

2.1.1 Peralatan Hardware
2.1.2 Peralatan Software
2.1.3 Bahan
2.2 Sasaran Pasar/Pengguna
2.3 Spesifikasi Produk
 BAB III RANCANGAN KEGIATAN

3.1 Konsep Manajemen Produksi

3.1.1 Deskripsi Produk
3.1.2 Segmentasi Penonton
3.2 Konsep Naskah Iklan Layanan Masyarakat
3.2.1 Sinopsis
3.2.2 Outline
3.2.3 Treatment
3.2.4 Framing
3.3 Konsep Penyutradaraan
3.3.1 Setting
3.4 Tata Suara
3.5 Tata Cahaya
3.6 Tata Artistik
3.7 Konsep Tata Kamera
3.7.1 Konsep Visual
3.7.2 Konsep Warna
3.7.3 Komposisi Gambar
 BAB IV PENUTUP

4.1 Kesimpulan
4.2 Saran
LAMPIRAN
SURAT PERJANJIAN CREW
 RANCANGAN
ESTIMASI BUDGETING
(ANGGARAN BIAYA)
BIODATA PENYUSUN