Daftar Isi .............................................................................................................................

i
Pembahasan......................................................................................................................... 5
1. Tentang McDonald’s Corporation ................................................................................ 5
1.1 Profil ....................................................................................................................... 5
1.2 Sejarah .................................................................................................................... 8
1.3 Visi dan Misi .......................................................................................................... 10
2. Strategi Tata Letak (Layout Strategies) ........................................................................ 12
2.1 Inovasi-inovasi McDonald’s dalam Tata Letak ...................................................... 13
2.2 Strategi Layout McDonald’s ................................................................................... 20
3. Store Tour ke McDonald’s MT Haryono, Malang ....................................................... 24