DAFTAR ISI

I. PENDAHULUAN ........................................................................ 1
1.1. Latar Belakang .................................................................... 1
1.2. Rumusan Masalah .............................................................. 5
1.3. Tujuan ................................................................................. 5
1.4. Kegunaan ............................................................................ 6
II. TINJAUAN PUSTAKA ............................................................... 7
2.1. Tinjauan Agronomis Benih Padi (Orizae sativa L.) ............. 7
2.2. Pemasaran ......................................................................... 10
2.2.1 Saluran dan Lembaga Pemasaran ............................. 11
2.2.2 Strategi Pemasaran .................................................... 13
2.2.3 Unsur-unsur Strategi Pemasaran................................ 18
2.3. Penelitian Terdahulu ........................................................... 23
2.4. Kerangka Pemikiran ............................................................ 24
III. METODOLOGI PENELITIAN ..................................................... 26
3.1 Lokasi dan Waktu Penelitian ................................................ 26
3.2 Pemilihan Informan .............................................................. 26
3.3 Jenis dan Sumber Data ...................................................... 27
3.4 Teknik Pengumpulan Data .................................................. 28
3.5 Metode Analisis Data ........................................................... 29
3.6 Definisi dan Batasan Operasional ....................................... 32
DAFTAR PUSTAKA