83

LAMPIRAN 1
Kuesioner Pretest 30 Responden

No. Responden : ........

KUESIONER

Saya adalah Mahasiswa Universitas Esa Unggul Fakultas Ekonomi Jurusan

Manajemen yang berfokus pada bidang Pemasaran, Penelitian ini dilakukan dalam
rangka penyusunan Skripsi S-1 sebagai salah satu persyaratan kelulusan pada
Fakultas Ekonomi Universitas Esa Unggul. Penelitian ini merupakan survei mengenai
“Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian
melalui Citra Merek Printer HP Deskjet”. Demi tercapainya tujuan penelitian ini
saya mengharapkan ketersediaan Saudara/ i untuk meluangkan sedikit waktu guna
mengisi kuesioner penelitian ini.
Atas kerja sama dan kesediaan dalam berpartisipasi mengisi kuesioner
penelitian ini, saya ucapkan terima kasih.

A. Data Responden
Silahkan beri tanda silang (X) untuk jawaban yang sesuai.
1. Jenis Kelamin Anda :
a. Laki-laki
b. Perempuan
2. Usia Anda :
a. 17 tahun – 20 tahun
b. 21 tahun – 24 tahun
c. > 24 tahun
3. Jurusan Anda :
a. Manajemen
b. Akuntansi
4. Angkatan :
a. 2011
b. 2012
c. 2013
 84

5. Pengeluaran Per bulan :

a. < Rp. 1.000.000
b. Rp. 1.000.001 – Rp. 2.000.000
c. > Rp. 2.000.000
6. Lama pemakaian Printer HP Deskjet :
a. < 6 Bulan
b. 6 Bulan – 12 Bulan
c. > 12 Bulan

B. Daftar Pertanyaan

Kuesioner ini mengenai penelitian dan pendapat anda mengenai kualitas

produk, harga, citra merek dan keputusan pembelian dengan memberikan tanda
silang (X).
SS = Sangat Setuju TS = Tidak Setuju
S = Setuju STS = Sangat Tidak Setuju

No. Pertanyaan
STS TS S SS
Kualitas Produk
Printer HP Deskjet mampu mencetak dengan
1
cepat
2 Printer HP Deskjet memiliki hasil cetak yang baik
Printer HP Deskjet memiliki kelebihan dapat
3
mencetak lebih banyak
Printer HP Deskjet mampu mencetak dengan
4
biaya tinta yang murah
5 Printer HP Deskjet merupakan produk terlaris
6 Printer HP Deskjet mudah dioperasikan
Kinerja Printer HP Deskjet sesuai standar yang
7
dimilikinya
8 Printer HP Deskjet tidak mudah rusak
9 Printer HP Deskjet memiliki mesin yang tangguh
Outlet penjualan printer HP Deskjet mudah di
10 jumpai dengan didukung pelayanan servis yang
baik
Ketersediannya suku cadang untuk Printer HP
11
Deskjet yang mudah didapatkan
 85

No. Pertanyaan
STS TS S SS
Harga
Harga Printer HP Deskjet terjangkau oleh
12
konsumen.
Harga Printer HP Deskjet sesuai dengan kualitas
13
produknya.
Harga Printer HP Deskjet bersaing dengan printer
14
lainnya.
Harga Printer HP Deskjet sesuai dengan
15
manfaatnya.
Citra Merek
Merek Printer HP Deskjet sudah dikenal banyak
16
orang
Printer HP Deskjet memiliki jaringan distribusi
17
yang luas
18 Printer HP Deskjet sesuai dengan kebutuhan saya
Printer HP Deskjet memberikan kesan positif
19
kepada konsumen
Printer HP Deskjet dikembangkan di pabrik yang
20
berteknologi tinggi
21 Printer HP Deskjet bermanfaat bagi saya
Keputusan Pembelian
Setelah saya mengetahui Printer HP Deskjet
sesuai dengan kebutuhan maka saya memutuskan
22
membeli Printer HP Deskjet dibandingkan dengan
merek lain.
Setelah saya mengetahui Printer HP Deskjet
sesuai dengan keinginan maka saya memutuskan
23
membeli Printer HP Deskjet dibandingkan dengan
merek lain.
Setelah saya mengetahui kualitas Printer HP
24 Deskjet maka saya memutuskan membeli Printer
HP Deskjet dibandingkan dengan merek lain.
 86

LAMPIRAN 2
Data Tabulasi Awal Pretest 30 Responden

Keputusan
No. Kualitas Produk (X1) Harga (X2) Citra Merek (Y)
Pembelian (Z)
Res.
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24
1 3 3 3 3 4 4 4 4 3 3 3 3 3 3 3 3 3 2 3 4 4 3 3 3
2 3 3 3 3 4 4 4 3 3 3 2 3 3 3 3 4 3 3 3 2 3 3 3 3
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 4 4
4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
5 4 4 4 4 4 4 4 3 2 4 4 4 4 4 4 4 4 3 3 3 3 3 4 3
6 3 3 4 3 4 4 4 3 3 4 3 3 3 3 4 4 3 4 3 3 3 4 3 3
7 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3
8 4 3 3 3 4 4 4 3 3 4 3 3 3 3 4 4 4 4 3 3 3 4 4 4
9 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
10 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
11 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
12 4 4 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3 4 3 3 4 4 4 4
13 3 3 3 3 4 4 4 3 4 4 3 3 3 3 3 3 3 3 3 3 3 4 3 3
14 3 3 3 3 4 3 3 3 3 3 2 2 3 3 3 3 3 4 3 4 4 4 3 3
15 3 3 3 3 4 4 3 3 3 3 4 3 3 3 3 4 4 4 4 4 4 3 3 3
16 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
17 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 4 4 4 4 2 3 4 4 4
 87

Keputusan
No. Kualitas Produk (X1) Harga (X2) Citra Merek (Y)
Pembelian (Z)
Res.
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24
18 3 3 3 3 3 4 4 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 4
19 3 3 3 3 4 4 4 3 3 3 3 3 3 3 4 3 3 4 4 4 4 3 3 3
20 3 3 3 3 4 4 4 3 3 3 2 3 3 4 3 3 4 3 3 4 3 3 4 4
21 2 3 3 3 4 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4
22 4 4 4 4 4 4 4 4 4 4 4 3 3 3 4 4 4 4 3 3 3 4 4 4
23 3 3 3 3 3 3 3 3 4 3 4 3 4 3 3 3 3 3 3 3 4 3 3 3
24 4 4 4 3 4 4 4 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4
25 3 4 3 3 4 4 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4
26 3 3 3 3 4 3 4 3 3 3 3 3 3 3 4 3 4 4 3 3 3 3 4 3
27 4 3 4 4 4 4 2 3 3 3 2 4 4 4 3 3 3 4 2 3 3 3 3 4
28 4 4 4 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4
29 3 3 4 3 4 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 4 3 3 3
30 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
 88

LAMPIRAN 3
Hasil Uji Validitas Pretest 30 Responden Melalui SPSS

Correlations

JUM
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24
LAH
Pearso
n ,694* ,719* ,692* ,569* ,477* ,477* ,523* ,479* ,479* ,478* ,734*
1 * * * ,219 ,440* ,179 ,409* ,272 ,572** ,372* * * * * * * * -,025 ,179 ,200 ,299 ,403* ,403* *
Correla
P tion
1 Sig. (2-
,000 ,000 ,000 ,246 ,015 ,343 ,025 ,146 ,001 ,043 ,001 ,008 ,008 ,003 ,007 ,007 ,008 ,897 ,343 ,289 ,108 ,027 ,027 ,000
tailed)
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Pearso
n ,694* ,671* ,599* ,479* ,567* ,666* ,558* ,558* ,613* ,562* ,562* ,495* ,631* ,472* ,871*
* 1 * * ,256 ,358 ,350 * ,319 ,499** * * * * * * * ,418* ,319 ,342 ,398* * * * *
Correla
P tion
2 Sig. (2-
,000 ,000 ,000 ,172 ,052 ,058 ,007 ,086 ,005 ,001 ,000 ,001 ,001 ,000 ,001 ,001 ,021 ,086 ,065 ,029 ,005 ,000 ,008 ,000
tailed)
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Pearso
n ,719* ,671* ,683* ,562* ,463* ,686*
* * 1 * ,347 ,321 ,194 ,385* ,241 ,683** ,378* * ,428* ,428* * ,408* ,257 ,404* -,080 ,145 ,257 ,359 ,308 ,308 *
Correla
P tion
3 Sig. (2-
,000 ,000 ,000 ,060 ,084 ,305 ,036 ,200 ,000 ,040 ,001 ,018 ,018 ,010 ,025 ,171 ,027 ,673 ,443 ,171 ,051 ,097 ,097 ,000
tailed)
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Pearso
P n ,692* ,599* ,683* ,551*
* * * 1 ,340 ,418* ,079 ,351 ,230 ,488** ,374* ,427* ,337 ,337 ,253 ,217 ,217 ,293 -,164 ,000 ,031 ,191 ,331 ,331 *
4 Correla
tion
 89

JUM
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24
LAH

Sig. (2- 1,00

,000 ,000 ,000 ,066 ,021 ,676 ,057 ,221 ,006 ,042 ,018 ,069 ,069 ,177 ,250 ,250 ,115 ,385 ,871 ,312 ,074 ,074 ,002
tailed) 0
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Pearso
n ,675* ,482*
,219 ,256 ,347 ,340 1 * ,430* ,095 -,025 ,347 -,104 ,127 -,010 ,146 ,391* ,292 ,292 ,342 ,127 ,369* ,292 ,384* ,247 ,107 *
Correla
P tion
5 Sig. (2-
,246 ,172 ,060 ,066 ,000 ,018 ,618 ,894 ,060 ,584 ,503 ,956 ,441 ,032 ,118 ,118 ,064 ,503 ,045 ,118 ,036 ,189 ,574 ,007
tailed)
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Pearso
n ,675* ,475* ,559*
,440* ,358 ,321 ,418* * 1 * ,170 ,049 ,321 ,045 ,344 ,262 ,262 ,378* ,434* ,296 ,247 ,196 ,312 ,157 ,261 ,144 ,279 *
Correla
P tion
6 Sig. (2-
,015 ,052 ,084 ,021 ,000 ,008 ,368 ,797 ,084 ,814 ,063 ,162 ,162 ,039 ,016 ,113 ,188 ,298 ,093 ,407 ,164 ,448 ,136 ,001
tailed)
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Pearso
n ,475* 0,00 0,00 ,503* ,482*
,179 ,350 ,194 ,079 ,430* * 1 ,349 ,196 ,452* ,248 ,065 * ,307 ,307 ,053 ,196 ,197 ,061 ,379* ,418* ,179 *
Correla 0 0
P tion
7 Sig. (2- 1,00 1,00
,343 ,058 ,305 ,676 ,018 ,008 ,059 ,299 ,012 ,186 ,732 ,005 ,099 ,099 ,781 ,299 ,296 ,747 ,039 ,021 ,343 ,007
tailed) 0 0
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Pearso
n ,479*
,409* * ,385* ,351 ,095 ,170 ,349 1 ,505** ,385* ,427* ,072 -,015 -,015 ,139 ,109 ,109 ,047 -,144 ,196 ,312 ,275 ,251 ,251 ,423*
Correla
P tion
8 Sig. (2-
,025 ,007 ,036 ,057 ,618 ,368 ,059 ,004 ,036 ,019 ,705 ,938 ,938 ,465 ,568 ,568 ,806 ,447 ,299 ,093 ,141 ,182 ,182 ,020
tailed)
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
 90

JUM
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24
LAH
Pearso
n ,505*
,272 ,319 ,241 ,230 -,025 ,049 ,196 * 1 ,401* ,431* ,027 ,111 -,055 ,052 ,025 ,025 ,241 ,027 ,123 ,331 ,426* ,124 ,272 ,377*
Correla
P tion
9 Sig. (2-
,146 ,086 ,200 ,221 ,894 ,797 ,299 ,004 ,028 ,017 ,887 ,560 ,771 ,785 ,894 ,894 ,199 ,887 ,519 ,074 ,019 ,515 ,146 ,040
tailed)
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Pearso
n ,572* ,499* ,683* ,488* ,499* ,463* ,492* ,600*
* * * * ,347 ,321 ,452* ,385* ,401* 1 * ,241 ,099 ,099 * ,408* ,257 ,273 -,080 ,024 ,106 * ,308 ,161 *
P Correla
1 tion
0 Sig. (2-
,001 ,005 ,000 ,006 ,060 ,084 ,012 ,036 ,028 ,005 ,200 ,604 ,604 ,010 ,025 ,171 ,144 ,673 ,899 ,578 ,006 ,097 ,394 ,000
tailed)
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Pearso
n ,567* ,525*
,372* * ,378* ,374* -,104 ,045 ,248 ,427* ,431* ,499** 1 ,308 ,278 ,025 ,355 ,336 ,336 ,170 ,308 ,130 ,336 ,194 ,304 ,079 *
Correla
tion
P
Sig. (2-
1 ,043 ,001 ,040 ,042 ,584 ,814 ,186 ,019 ,017 ,005 ,098 ,137 ,895 ,054 ,070 ,070 ,370 ,098 ,493 ,070 ,304 ,102 ,679 ,003
tailed)
1

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Pearso
n ,569* ,666* ,562* ,776* ,776* ,520* ,483* ,483* ,649*
* * * ,427* ,127 ,344 ,065 ,072 ,027 ,241 ,308 1 * * * * * ,241 ,189 ,245 ,178 ,157 ,420* ,420* *
Correla
P
tion
1
2 Sig. (2-
,001 ,000 ,001 ,018 ,503 ,063 ,732 ,705 ,887 ,200 ,098 ,000 ,000 ,003 ,007 ,007 ,199 ,317 ,192 ,347 ,408 ,021 ,021 ,000
tailed)
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Pearso
P
n ,477* ,558* 0,00 ,776* ,659* ,538*
1 * * ,428* ,337 -,010 ,262 -,015 ,111 ,099 ,278 * 1 * ,373* ,323 ,323 ,207 ,111 ,302 ,323 ,147 ,233 ,385* *
Correla 0
3
tion
 91

JUM
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24
LAH
Sig. (2- 1,00
,008 ,001 ,018 ,069 ,956 ,162 ,938 ,560 ,604 ,137 ,000 ,000 ,042 ,081 ,081 ,273 ,560 ,105 ,081 ,438 ,215 ,035 ,002
tailed) 0
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Pearso
n ,477* ,558* 0,00 ,776* ,659* ,480* ,636* ,537* ,537* ,605*
* * ,428* ,337 ,146 ,262 -,015 -,055 ,099 ,025 * * 1 ,373* * * ,342 ,277 ,302 ,167 ,285 * * *
Correla 0
P
tion
1
4 Sig. (2- 1,00
,008 ,001 ,018 ,069 ,441 ,162 ,938 ,771 ,604 ,895 ,000 ,000 ,042 ,007 ,000 ,065 ,138 ,105 ,378 ,127 ,002 ,002 ,000
tailed) 0
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Pearso
n ,523* ,613* ,463* ,503* ,520* ,636* ,636* ,591* ,523* ,746*
* * * ,253 ,391* ,378* * ,139 ,052 ,463** ,355 * ,373* ,373* 1 * * * ,364* ,354 ,196 ,431* * ,238 *
Correla
P
tion
1
5 Sig. (2-
,003 ,000 ,010 ,177 ,032 ,039 ,005 ,465 ,785 ,010 ,054 ,003 ,042 ,042 ,000 ,000 ,001 ,048 ,055 ,300 ,017 ,003 ,206 ,000
tailed)
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Pearso
n ,479* ,562* ,483* ,480* ,636* ,713* ,524* ,483* ,502* ,694*
* * ,408* ,217 ,292 ,434* ,307 ,109 ,025 ,408* ,336 * ,323 * * 1 * * * ,092 ,139 * ,451* ,312 *
Correla
P
tion
1
6 Sig. (2-
,007 ,001 ,025 ,250 ,118 ,016 ,099 ,568 ,894 ,025 ,070 ,007 ,081 ,007 ,000 ,000 ,003 ,007 ,628 ,465 ,005 ,012 ,094 ,000
tailed)
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Pearso
n ,479* ,562* ,483* ,636* ,636* ,713* ,524* ,483* ,731* ,715*
* * ,257 ,217 ,292 ,296 ,307 ,109 ,025 ,257 ,336 * ,323 * * * 1 * * ,323 ,139 ,375* * ,451* *
Correla
P
tion
1
7 Sig. (2-
,007 ,001 ,171 ,250 ,118 ,113 ,099 ,568 ,894 ,171 ,070 ,007 ,081 ,000 ,000 ,000 ,003 ,007 ,082 ,465 ,041 ,000 ,012 ,000
tailed)
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
 92

JUM
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24
LAH

Pearso
n ,478* ,591* ,524* ,524* ,571* ,626*
* ,418* ,404* ,293 ,342 ,247 ,053 ,047 ,241 ,273 ,170 ,241 ,207 ,342 * * * 1 ,373* ,239 ,276 * ,405* ,405* *
Correla
P
tion
1
8 Sig. (2-
,008 ,021 ,027 ,115 ,064 ,188 ,781 ,806 ,199 ,144 ,370 ,199 ,273 ,065 ,001 ,003 ,003 ,042 ,204 ,139 ,001 ,026 ,026 ,000
tailed)
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Pearso
n ,483* ,483* ,483*
-,025 ,319 -,080 -,164 ,127 ,196 ,196 -,144 ,027 -,080 ,308 ,189 ,111 ,277 ,364* * * ,373* 1 ,368* * ,291 ,272 ,124 ,410*
Correla
P
tion
1
9 Sig. (2-
,897 ,086 ,673 ,385 ,503 ,298 ,299 ,447 ,887 ,673 ,098 ,317 ,560 ,138 ,048 ,007 ,007 ,042 ,046 ,007 ,118 ,146 ,515 ,025
tailed)
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Pearso
n ,669*
,179 ,342 ,145 ,000 ,369* ,312 ,197 ,196 ,123 ,024 ,130 ,245 ,302 ,302 ,354 ,092 ,323 ,239 ,368* 1 * ,183 ,045 ,045 ,454*
Correla
P
tion
2
0 Sig. (2- 1,00
,343 ,065 ,443 ,045 ,093 ,296 ,299 ,519 ,899 ,493 ,192 ,105 ,105 ,055 ,628 ,082 ,204 ,046 ,000 ,333 ,814 ,814 ,012
tailed) 0
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Pearso
n ,483* ,669*
,200 ,398* ,257 ,031 ,292 ,157 ,061 ,312 ,331 ,106 ,336 ,178 ,323 ,167 ,196 ,139 ,139 ,276 * * 1 ,249 ,033 ,033 ,459*
Correla
P
tion
2
1 Sig. (2-
,289 ,029 ,171 ,871 ,118 ,407 ,747 ,093 ,074 ,578 ,070 ,347 ,081 ,378 ,300 ,465 ,465 ,139 ,007 ,000 ,185 ,864 ,864 ,011
tailed)
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Pearso
P
n ,495* ,502* ,571* ,521* ,521* ,648*
2 ,299 * ,359 ,191 ,384* ,261 ,379* ,275 ,426* ,492** ,194 ,157 ,147 ,285 ,431* * ,375* * ,291 ,183 ,249 1 * * *
Correla
2
tion
 93

JUM
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24
LAH
Sig. (2-
,108 ,005 ,051 ,312 ,036 ,164 ,039 ,141 ,019 ,006 ,304 ,408 ,438 ,127 ,017 ,005 ,041 ,001 ,118 ,333 ,185 ,003 ,003 ,000
tailed)
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Pearso
n ,631* ,537* ,523* ,731* ,521* ,729* ,666*
,403* * ,308 ,331 ,247 ,144 ,418* ,251 ,124 ,308 ,304 ,420* ,233 * * ,451* * ,405* ,272 ,045 ,033 * 1 * *
Correla
P
tion
2
3 Sig. (2-
,027 ,000 ,097 ,074 ,189 ,448 ,021 ,182 ,515 ,097 ,102 ,021 ,215 ,002 ,003 ,012 ,000 ,026 ,146 ,814 ,864 ,003 ,000 ,000
tailed)
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Pearso
n ,472* ,537* ,521* ,729* ,566*
,403* * ,308 ,331 ,107 ,279 ,179 ,251 ,272 ,161 ,079 ,420* ,385* * ,238 ,312 ,451* ,405* ,124 ,045 ,033 * * 1 *
Correla
P
tion
2
4 Sig. (2-
,027 ,008 ,097 ,074 ,574 ,136 ,343 ,182 ,146 ,394 ,679 ,021 ,035 ,002 ,206 ,094 ,012 ,026 ,515 ,814 ,864 ,003 ,000 ,001
tailed)
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Pearso
J n ,734* ,871* ,686* ,551* ,482* ,559* ,482* ,525* ,649* ,538* ,605* ,746* ,694* ,715* ,626* ,648* ,666* ,566*
* * * * * * * ,423* ,377* ,600** * * * * * * * * ,410* ,454* ,459* * * * 1
U Correla
M tion
L Sig. (2-
A tailed) ,000 ,000 ,000 ,002 ,007 ,001 ,007 ,020 ,040 ,000 ,003 ,000 ,002 ,000 ,000 ,000 ,000 ,000 ,025 ,012 ,011 ,000 ,000 ,001
H
N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
 94

LAMPIRAN 4
Hasil Uji Reliabilitas 30 Responden Melalui SPSS

Case Processing Summary

N %

Cases Valid 30 100,0

a
Excluded 0 ,0

Total 30 100,0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's
Alpha N of Items

,915 24
 95

LAMPIRAN 5
Data Tabulasi 100 Responden

Keputusan
No. Kualitas Produk (X1) Harga (X2) Citra Merek (Y)
Pembelian (Z)
Res.
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24
1 3 3 3 3 4 4 4 4 3 3 3 3 3 3 3 3 3 2 3 4 4 3 3 3
2 3 3 3 3 4 4 4 3 3 3 2 3 3 3 3 4 3 3 3 2 3 3 3 3
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 4 4
4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
5 4 4 4 4 4 4 4 3 2 4 4 4 4 4 4 4 4 3 3 3 3 3 4 3
6 3 3 4 3 4 4 4 3 3 4 3 3 3 3 4 4 3 4 3 3 3 4 3 3
7 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3
8 4 3 3 3 4 4 4 3 3 4 3 3 3 3 4 4 4 4 3 3 3 4 4 4
9 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
10 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
11 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
12 4 4 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3 4 3 3 4 4 4 4
13 3 3 3 3 4 4 4 3 4 4 3 3 3 3 3 3 3 3 3 3 3 4 3 3
14 3 3 3 3 4 3 3 3 3 3 2 2 3 3 3 3 3 4 3 4 4 4 3 3
15 3 3 3 3 4 4 3 3 3 3 4 3 3 3 3 4 4 4 4 4 4 3 3 3
16 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
17 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 4 4 4 4 2 3 4 4 4
 96

Keputusan
No. Kualitas Produk (X1) Harga (X2) Citra Merek (Y)
Pembelian (Z)
Res.
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24
18 3 3 3 3 3 4 4 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 4
19 3 3 3 3 4 4 4 3 3 3 3 3 3 3 4 3 3 4 4 4 4 3 3 3
20 3 3 3 3 4 4 4 3 3 3 2 3 3 4 3 3 4 3 3 4 3 3 4 4
21 2 3 3 3 4 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4
22 4 4 4 4 4 4 4 4 4 4 4 3 3 3 4 4 4 4 3 3 3 4 4 4
23 3 3 3 3 3 3 3 3 4 3 4 3 4 3 3 3 3 3 3 3 4 3 3 3
24 4 4 4 3 4 4 4 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4
25 3 4 3 3 4 4 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4
26 3 3 3 3 4 3 4 3 3 3 3 3 3 3 4 3 4 4 3 3 3 3 4 3
27 4 3 4 4 4 4 2 3 3 3 2 4 4 4 3 3 3 4 2 3 3 3 3 4
28 4 4 4 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4
29 3 3 4 3 4 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 4 3 3 3
30 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
31 3 3 3 3 3 4 4 3 3 3 3 4 4 4 3 3 3 3 3 4 3 3 3 4
32 2 3 3 3 3 2 3 3 3 3 3 4 4 3 3 3 3 3 3 4 3 3 3 3
33 3 3 3 3 3 2 3 3 4 4 3 3 3 3 3 3 3 3 3 3 4 4 4 3
34 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
35 4 4 4 4 4 3 3 3 4 3 4 4 4 3 2 4 4 4 4 4 4 4 3 3
36 3 3 3 3 4 3 3 4 3 3 4 4 4 3 3 3 3 4 3 4 3 3 3 3
37 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
38 3 3 3 3 4 3 3 4 4 4 4 4 4 3 3 4 3 3 3 4 4 4 4 3
 97

Keputusan
No. Kualitas Produk (X1) Harga (X2) Citra Merek (Y)
Pembelian (Z)
Res.
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24
39 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
40 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
41 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
42 4 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
43 3 3 3 3 3 3 3 4 3 3 4 4 4 3 4 3 3 3 3 4 3 3 3 3
44 2 2 3 3 3 4 4 4 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 4
45 4 3 3 3 3 4 4 3 3 3 3 4 3 3 3 3 3 3 3 4 3 3 3 4
46 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
47 3 3 3 4 3 2 3 4 4 4 3 3 3 3 3 3 3 3 3 3 4 4 4 3
48 3 3 4 3 3 3 3 3 3 4 3 4 4 3 3 3 3 3 3 3 3 3 4 3
49 3 3 3 3 4 4 4 3 3 3 3 4 4 3 3 3 3 3 3 4 3 3 3 4
50 2 3 3 4 3 4 3 3 4 4 3 4 4 3 3 3 3 3 3 4 4 4 4 3
51 3 3 3 3 3 3 3 4 4 4 3 3 4 3 3 2 3 3 3 4 4 4 4 3
52 4 3 3 3 4 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 3
53 4 3 4 3 3 3 4 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 4
54 3 4 4 4 4 4 4 4 4 4 3 4 4 3 3 4 4 4 3 4 4 4 4 4
55 3 4 4 4 4 4 4 4 4 4 3 4 3 3 3 3 4 3 3 4 4 4 4 4
56 3 3 3 3 4 3 3 3 4 3 3 3 4 3 3 3 3 3 3 4 4 4 3 3
57 2 4 4 4 3 3 3 3 3 4 3 4 2 3 3 4 3 4 4 4 3 3 4 3
58 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 3 3 4 4 4 4
59 3 3 3 3 3 3 4 3 3 3 4 3 3 3 3 3 3 4 3 4 3 3 3 4
 98

Keputusan
No. Kualitas Produk (X1) Harga (X2) Citra Merek (Y)
Pembelian (Z)
Res.
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24
60 4 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4
61 3 3 3 3 4 4 4 3 3 3 2 3 3 4 3 3 4 3 3 4 3 3 4 4
62 2 3 3 3 4 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4
63 4 4 4 4 4 4 4 4 4 4 4 3 3 3 4 4 4 4 3 3 3 4 4 4
64 3 3 3 3 3 3 3 3 4 3 4 3 4 3 3 3 3 3 3 3 4 3 3 3
65 4 4 4 3 4 4 4 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4
66 3 4 3 3 4 4 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4
67 3 3 3 3 4 3 4 3 3 3 3 3 3 3 4 3 4 4 3 3 3 3 4 3
68 4 3 4 4 4 4 2 3 3 3 2 4 4 4 3 3 3 4 2 3 3 3 3 4
69 4 4 4 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4
70 3 3 4 3 4 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 4 3 3 3
71 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
72 3 3 3 3 3 4 4 3 3 3 3 4 4 4 3 3 3 3 3 4 3 3 3 4
73 2 3 3 3 3 2 3 3 3 3 3 4 4 3 3 3 3 3 3 4 3 3 3 3
74 3 3 3 3 3 2 3 3 4 4 3 3 3 3 3 3 3 3 3 3 4 4 4 3
75 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
76 4 4 4 4 4 3 3 3 4 3 4 4 4 3 2 4 4 4 4 4 4 4 3 3
77 3 3 3 3 4 3 3 4 3 3 4 4 4 3 3 3 3 4 3 4 3 3 3 3
78 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
79 3 3 3 3 4 3 3 4 4 4 4 4 4 3 3 4 3 3 3 4 4 4 4 3
80 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
 99

Keputusan
No. Kualitas Produk (X1) Harga (X2) Citra Merek (Y)
Pembelian (Z)
Res.
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24
81 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 3 4 4
82 4 4 4 3 3 4 4 4 3 4 4 4 3 4 4 3 3 3 3 3 3 3 4 3
83 4 3 3 3 4 3 3 4 4 4 3 4 4 3 3 4 4 3 3 4 4 3 4 4
84 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 3 3 3 3 3 4 4
85 3 3 3 3 3 3 3 3 3 3 3 2 4 2 2 3 3 4 4 4 3 4 4 3
86 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 3 3 3 3 4
87 4 3 4 4 4 3 3 3 3 4 4 3 3 3 3 4 4 3 3 4 3 4 3 3
88 3 3 3 2 3 3 3 3 4 3 3 2 2 3 2 3 3 3 3 4 4 3 3 3
89 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 3
90 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 3 4 4
91 3 3 2 4 3 3 3 3 3 3 3 3 3 3 3 4 4 4 3 3 4 3 4 4
92 3 3 3 3 4 4 3 4 3 3 3 3 3 3 3 4 3 4 3 4 4 4 4 4
93 4 4 4 4 3 3 4 4 4 3 3 3 3 3 3 4 4 4 4 4 4 3 4 4
94 3 3 3 2 3 3 3 3 3 3 3 2 2 3 3 4 3 3 3 4 3 4 3 4
95 4 3 3 4 3 4 4 4 4 4 4 4 3 4 3 3 3 3 3 3 4 4 4 4
96 3 2 3 2 3 4 4 4 4 4 4 4 4 4 4 3 3 3 3 4 4 3 4 3
97 3 3 4 4 3 3 3 3 4 3 4 3 3 3 3 3 3 3 4 4 4 4 4 3
98 3 3 2 3 3 3 3 3 3 3 3 2 3 3 3 3 3 3 4 3 3 3 4 3
99 3 3 3 3 3 3 4 4 4 3 4 4 3 3 3 4 3 3 3 4 4 3 3 3
100 3 3 3 3 3 2 2 3 3 3 2 2 3 2 3 3 3 3 3 3 3 3 3 3
 100

LAMPIRAN 6

HASIL UJI ALAT STATISTIK

Hasil Uji Analisis Jalur Tahap 1

a
Coefficients

Standardized
Unstandardized Coefficients Coefficients

Model B Std. Error Beta t Sig.

1 (Constant) 1.372 .341 4.020 .000

Kualitas Produk .462 .122 .401 3.799 .000

Harga .148 .094 .166 1.571 .119

a. Dependent Variable: Citra Merek

Model Summary

Adjusted R Std. Error of the

Model R R Square Square Estimate
a
1 .513 .263 .248 .3053

a. Predictors: (Constant), Harga, Kualitas Produk

Hasil Uji Analisis Jalur Tahap 2

a
Coefficients

Standardized
Unstandardized Coefficients Coefficients

Model B Std. Error Beta t Sig.

1 (Constant) .458 .364 1.257 .212

Kualitas Produk .445 .129 .347 3.453 .001

Citra Merek .446 .100 .401 4.442 .000

Harga .006 .094 .006 .062 .951

a. Dependent Variable: Keputusan Pembelian

Model Summary

Adjusted R Std. Error of the

Model R R Square Square Estimate
a
1 .651 .424 .406 .302

a. Predictors: (Constant), Harga, Citra Merek, Kualitas Produk

 101

Hasil Uji Model Revisi Tahap 1

a
Coefficients

Standardized
Unstandardized Coefficients Coefficients

Model B Std. Error Beta t Sig.

1 (Constant) 1,503 ,333 4,511 ,000

Kualitas Produk ,569 ,101 ,495 5,634 ,000

a. Dependent Variable: Citra Merek

Model Summary

Adjusted R Std. Error of the

Model R R Square Square Estimate
a
1 ,495 ,245 ,237 ,308

a. Predictors: (Constant), Kualitas Produk

Hasil Uji Model Revisi Tahap 2

a
Coefficients

Standardized
Unstandardized Coefficients Coefficients

Model B Std. Error Beta t Sig.

1 (Constant) ,462 ,358 1,291 ,200

Kualitas Produk ,449 ,114 ,350 3,949 ,000

Citra Merek ,447 ,099 ,402 4,532 ,000

a. Dependent Variable: Keputusan Pembelian

Model Summary

Adjusted R Std. Error of the

Model R R Square Square Estimate
a
1 ,651 ,424 ,412 ,300

a. Predictors: (Constant), Citra Merek, Kualitas Produk