DAFTAR GAMBAR

Gambar II.1 Skema Kerangka Teori…........................................................... 30

Gambar III.1 Skema Kerangka Konsep………........................................…… 35
Gambar V.1 Data Responden berdasarkan Usia............................................. 56
Gambar V.2 Data Responden berdasarkan Pekerjaan.............................…... 57
Gambar V.3 Data Responden berdasarkan Pendidikan Terakhir................... 57
Gambar V.4 Gambar V.4 Data Responden berdasarkan Penghasilan….…... 57
Gambar V.5 Full Model SEM Garnier .......................................................... 81
Gambar V.6 Full Model SEM Ponds.......................................................…... 82
Gambar V.7 Model Pengukuran Variabel Laten Brand Ambassador
Garnier dan Ponds (Standardized Solution)............................... 85
Gambar V.8 Model Pengukuran Variabel Laten Brand Ambassador
Garnier dan Ponds (t-value)….….............................................. 85
Gambar V.9 Model Pengukuran Variabel Laten Harga Garnier dan Ponds
(Standardized Solution).......................................................…... 86
Gambar V.10 Model Pengukuran Variabel Laten Harga Garnier dan Ponds
(t-value)...................................................................................... 86
Gambar V.11 Model Pengukuran Variabel Laten Kualitas Produk Garnier
dan Ponds (Standardized Solution)............................................ 86
Gambar V.12 Model Pengukuran Variabel Laten Kualitas Garnier dan
Ponds (t-value)....................................................................…... 87
Gambar V.13 Model Pengukuran Variabel Laten Kepuasan Konsumen
Garnier dan Ponds (Standardized Solution)............................... 87
Gambar V.14 Model Pengukuran Variabel Laten Kepuasan Konsumen
Garnier dan Ponds (t-value)....................................................... 87
Gambar V.15 Model Pengukuran Variabel Laten Loyalitas Konsumen
Garnier dan Ponds (Standardized Solution)........................…... 88
Gambar V.16 Model Pengukuran Variabel Laten Loyalitas Konsumen
Garnier dan Ponds (t-value)....................................................... 88

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Gambar V.17 GOF Statistik Garnier............................................................... 90
Gambar V.18 GOF Statistik Ponds............................................................…... 93
Gambar V.19 Structural Model T-Values Garnier........................................... 96
Gambar V.20 Structural Model T-Values Ponds.............................................. 96

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