KATA PENGANTAR

Puji syukur kami panjatkan kepada Tuhan Yang Maha Esa atas rahmat dan karunia-Nya
saya dapat menyelesaikan business plan ini dengan baik. Business plan berjudul ‘Kopi’

ini bertujuan untuk melengkapi literature rencana bisnis kuliner dalam dunia bisnis
marketing. Dalam penulisan business plan ini aku dapat banyak bantuan dari berbagai pihak mostly powerpoint karena
sudah menyediakan platform untuk menulis business plan saya.
Oleh karena itu, saya ingin mengucapkan terima kasih kepada semua pihak yang telah
Memberi kesempatan aku dalam presentasi penulisan business plan ini. Saya sangat berharap business plan ini dapat
berguna dalam melakukan strategi marketing di dunia kuliner. Semoga business plan ini dapat
berguna bagi kita semua. Saya sadar bahwa business plan ini masih jauh kurang sempurna, hal itu
dikarenakan keterbatasan kemampuan dan pengetahuan saya. Aku memohon maaf jika apabila
terdapat kesalahan kata-kata yang kurang berkenan. Oleh karena itu, kami sangat mengharapkan
untuk para pembaca memberikan kritik dan saran yang bersifat membangun. Akhir kata, saya
memohon maaf apabali penulisan business plan ini terdapat banyak kesalahan.

Your Coffee Shop 1

 Daftar Isi
1. Kata pengantar
2. Daftar isi
3. Logo Kopi
4. Main goal
5. Outlook
6. Market
7. Premium offerings
8. Revenue models
9. Sales forecast
10. Key timeline goals
11. Team
12. Business Ratio
13. Major competitors
14. Required Funding
15. Use of funds
16. End

Your Coffee Shop 2

Slide 1

Kopi

INVESTOR OPPORTUNITY
Slide 2

OUR BIG IDEA

‘Kopi’ Shop’s mission is to become the
recognized leader in its target market for
providing an outstanding selection of premium
bagged coffees and coffee drinks.
 INDUSTRY OUTLOOK
Slide 3

20,000 10M RP 85% 5,000,000 RP 10%

Shops in In Combined Average Gross In Revenue per Revenue Increase
Indonesia Revenue Margin Worker per Year

SUCCESS

Your Coffee Shop 5

 THE MARKET
Slide 4
CUSTOMER SEGMENTATION

21% 36% 29% 7% 7%

Local Residents Tourists Passing Travelers Students Local Businesses

CUSTOMERS GROWTH YR1 YR2 YR3

Local Residents 2% 15,000,000 RP 15,300,000 RP 16,000,000 RP
Tourists 5% 25,000,000 RP 26,500,000 RP 30,000,000 RP
Passing travelers 5% 14,000,000 RP 15,600,000 RP 17,000,000 RP
Students 1% 4-5,000,000 RP 5-6,000,000 RP 7,000,000 RP
Local Businesses 1% 10,000,000 RP 11,000,000 RP 12,000,000 RP
TOTAL 2.8% 30,000,000 RP 37,000,000 RP 82,000,000 RP

Your Coffee Shop 6

Slide 5

OUR PREMIUM OFFERINGS

Gourmet Bagged Kopi

Deluxe Kopi Drinks

Delicious Local Food

 REVENUE MODEL
Slide 7

Kopi Variasi Kopi Makanan Lokal

• 35 to 40 different varieties • Variety of coffee beverages • Direct sale of food products like nasi

• Differing flavors, brew strengths, and • Three different size cups : Small, Goreng, Ayam Goreng, and Nasi kebully

different regions Medium and Large • Locally sourced

• Specialized coffee inventories • Priced from 25,000 RP for small cup • Reputable and recognizable vendor

• Priced by the pound drip coffee to 30,000 RP-40,000RP and/or chefs.

• Ranging 40,000 RP to 300,000 RP per medium cup latte • May include sandwiches, bagels,

Kilo • Provides a steady and reliable source of burritos, pastries, and cookies

• Average 45,000 RP per Medium sized income

cup . Customers choose coffee ground • Highly predictable and high margin

or not onside

Your Coffee Shop 8

 SALES FORECAST
Slide 8
3 YEAR SALES SUMMARY YR1 YR2 YR3

TOTAL SALES 11,200,000 7,400,000 RP 8,000,000

TOTAL COGS 8,600,000 4,678,000 RP 5,000,000

2,600,000 2,722,000 3,000,000

NET PROFIT
RP RP RP

ANNUAL SALES & GROSS PROFIT

$900,000 8,000,000 RP
$800,000 7,400,000 RP
7,000,000 RP
$700,000
5,000,00 RP
$600,000 4,678,000 RP
4,000,000 RP
$500,000

$400,000

$300,000
200,000 RP 240,000 RP 300,000 RP
$200,000

$100,000

$0
YR1 YR2 YR3

TOTAL SALES TOTAL COGS

Your Coffee Shop 9

 KEY TIMELINE GOALS
Slide 9

2/1/18 5/12/18 8/20/18 11/28/18

Business / Marketing Plan

Secure Funding

Build Out

Grand Opening

Achieve 700+ Daily Customers

Your Coffee Shop 10

 THE TEAM
Slide 10

MANAGER OWNER KEY EMPLOYEE

Haidar t Hadrina Haidar I

Your Coffee Shop 11

 BUSINESS RATIOS
Slide 11
FINANCIAL RATIOS YR1 YR2 YR3 LIQUIDITY RATIOS YR1 YR2 YR3

PROFIT MARGIN 12.07% 14.95% 17.66% ACID TEST 2.34 3.66 6.67

ASSETS TO LIABILITIES 2.83 4.24 7.44 CASH TO ASSETS 0.83 0.86 0.90

EQUITY TO LIABILITIES 1.83 3.24 6.44

ASSETS TO EQUITY 1.55 1.31 1.16

SUCCESS RATIOS
20% 7

6
16%
5

12%
4

3
8%

2
4%
1

0% 0
YR1 YR2 YR3
PROFIT MARGIN ACID TEST

Your Coffee Shop 12

 MAJOR COMPETITORS
Slide 12
Starbucks – 1 KM
Started the specialty coffee chain phenomena in America in 1982. 99% are company owned. Revenues exceeded $6 billion
in 2002. Average store gross revenue is $805,000. Now in 30 countries. Same store sales increased by 10% in 2002.

Caribou Coffee – 2 KM
Second largest all company-owned chains. Founded in 1992 in Minneapolis.

Tully’s – 400 M
The third largest company-owned chain. Another Seattle-born company. The only coffeehouse chain that has not
experienced excellent growth every year; business.com cites poor management as the reason. New management seems to
leading a turnaround.

Your Coffee Shop 13

 REQUIRED FUNDING
Slide 13

OTHER INVESTMENT DEBT INVESTOR

55,000,000 RP – 21% 100,000,000 RP – 39%

BANK OWNER EQUITY

50,000,000 RP– 20% 50,000,000 RP– 20%

Your Coffee Shop 14

 USE OF FUNDS
Slide 14
LEASE DEPOSIT 1%

INITIAL LEASE PAYMENTS 3% FF&E 24%

MISCELLANEOUS COSTS 8%

IMPROVEMENTS 20%

WEBSITE DEVELOPMENT 2%
FIXED STARTUP
EXPENSES
RETAIL BUSINESS INSURANCE 2%

WORKING CAPITAL 28%

MARKETING 4% COFFEE SUPLIES INVENTORY 8%

Your Coffee Shop 15

 Slide 15

THANK YOU!

CONTACT US AT:

Haidar Izzuddin

HaidarGantengBanget@email.com

0857 8246 4693

Your Coffee Shop 16