ABSTRAK

Maharanita Nugradianti (2012041008)

KEGIATAN CORPORATE
JABOTABEK - JABAR

COMMUNICATION

TELKOMSEL

AREA

Praktikan menyadari bahwa di dalam organisasi ada sebuah komunikasi.

Komunikasi merupakan hal penting di dalam organisasi, hal ini sesuai dengan
Sulistyorini (2015) dalam antaranews.com mengatakan komunikasi adalah jantung
organisasi, karena komunikasi adalah medium untuk mencapai sumber-sumber
penting yang dibutuhkan untuk beroperasi. Melalui komunikasilah sebuah
organisasi mengakuisis sumber daya primer seperti modal, tenaga kerja, dan
bahan baku, serta membangun sumber daya sekunder seperti legitimasi dan
reputasi.
Dari penjelasan diatas, praktikan melakukan kerja profesi sesuai bidang
komunikasi pada sebuah perusahaan telekomunikasi terbesar di Indonesia yaitu
PT. Telkomsel. Praktikan ditempatkan di kantor Telkomsel Area Dua JabotabekJabar di divisi corporate communication dibawah divisi legal and stakeholder dan
melakukan KP selama jangka waktu tiga bulan.
Dalam KP ini, praktikan memiliki tiga bidang kerja utama yaitu: public relations,
Corporate Social Responsibilty (CSR) dan media relations. Terkait dari bidang
kerja utama tersebut, praktikan melakukan kegiatan-kegiatan yang berhubungan
dengan hal tersebut yakni, media monitoring, membuat event internal dan
eksternal perusahaan, pelaksanaan kegiatan CSR, dokumentasi, membuat press
release, dan media relations.
Kesimpulan akhir dari KP ini adalah divisi corporate communication dalam
perusahaan telkomsel sangat berakitan erat dengan membentuk dan menjaga
citra serta reputasi perusahaan baik internal dan eksternal. Hal ini dapat dilihat dari
pelaksanaan kerja yang praktikan lakukan sesuai dengan lampiran job desk divisi
corporate communication. Praktikan memberikan saran bagi perusahaan sesuai
pengamatan selama bekerja yaitu untuk menambah SDM pada divisi ini tujuannya
agar pekerjaan corporate communication menjadi lebih baik dan tidak menghadapi
kendala-kendala teknis.

Kata Kunci: Corporate communication, Corporate Social Responsibility (CSR),

Media relations

ABSTRACT

Maharanita Nugradianti (2012041008)

CORPORATE COMMUNICATION
JABODETABEK JABAR

ACTIVITY

TELKOMSEL

AREA

Intern realise that in the organization there will be a communication.

Communication is the most important aspect within the organization, this is
according to Sulistyorini (2015) on the antaranews.com told that communications
is the sole heart of every organization, communication also one of the medium in
order to achieve the most important source that organization needs in order to
operate. Through the communication, the organization will acquisition the primary
souce, such as caputal, human work resource and other raw material, and also to
build the secondary resources such as legitimation and reputation.
From above, intern have complete the profession work within the communication
field on the biggest telecommunication company in Indonesia, PT. Telkomsel.
Intern was placed in the Telkomsel Area Dua Jabodetabek-Jabar Office on the
Corporate Communication division, under the jurisdiction of legal division and
stakeholder and have complete the KP within three months
On this KP, intern have three primary duty, such as: public relations, Corporate
Social Responsibility (CSR) and the media relations. According to the main work
area, intern have done the activities that is related with the field of duty, such as
media monitoring, creating internal and external company event, implementating
the CSR activities, documentation, creating press release and the media relations.
The final conclutions from the KP is that the corporate division communication
inside the Telkomsel, really have a strong relation to create and protect the good
name and reputation, either is internal or external of the company. As we can see
it from the work that the intern do, everything is according and related with the job
desk attachments of corporate division communication. And according to the
research, intern suggests that this division on the company needs more human
resources, in order to help the corporate communications to do a better work and
avoiding any further technical difficulties.
Keywords: Corporate communication, Corporate Social Responsibility (CSR),
Media relations

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