MAKALAH

PERENCANAAN PEMASARAN

BATIK BAKARAN KULON BU YAHYU DI JUWANA

Dosen Pengampu I : Mira Meilia Marka, SE,MM

Dosen Pengampu II : Dina Lusianti SE,MM

Prodi : Manajemen

Kelas : 3 I

Disusun oleh :

Kelompok 6

1. Linda Maharani Nim. 201711339

2. Erika Octaviana Sari Nim. 201711488
3. Erma Safitri Ademawarni Nim. 201711489
4. Jihan Emilia Fitriyani Nim. 201711490
5. Riha Tafrihana Nim. 201711491

UNIVERSITAS MURIA KUDUS

2018

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 DAFTAR ISI

HALAMAN JUDUL .................................................................................................... i

KATA PENGANTAR ................................................................................................. ii

BAB I Analisa Pasar

A. Profil UMKM ..................................................................................................... 1

B. Pasar Sekarang .................................................................................................. 3
C. Pasar yang Akan Datang ................................................................................... 5

BAB II Analisa Persaingan

A. Pesaing Pasar ..................................................................................................... 8

BAB III Strategi Pemasaran

A. Segmenting ........................................................................................................ 10
B. Targeting ........................................................................................................... 10
C. Positioning ........................................................................................................ 11

BAB IV Markeing Mix

A. Produk ............................................................................................................... 12
B. Harga ................................................................................................................. 12
C. Promosi ............................................................................................................. 17
D. Place .................................................................................................................. 18

BAB V Penutup

A. Kesimpulan ....................................................................................................... 19
B. Saran .................................................................................................................. 19

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