JUDUL .................................................................................................................i
LEMBAR PENGESAHAN................................................................................ii
SURAT PERNYATAAN...................................................................................iii
KATA PENGANTAR........................................................................................iv
DAFTAR ISI.......................................................................................................vi
DAFTAR TABEL............................................................................................viii
DAFTAR GAMBAR..........................................................................................ix
BAB I PENDAHULUAN...................................................................................1
1.1 Latar Belakang....................................................................................1
1.2 Identifikasi Masalah............................................................................9
1.3 Rumusan Masalah.............................................................................10
1.4 Tujuan Penelitian..............................................................................11
1.4.1 Tujuan Umum...................................................................................11
1.4.2 Tujuan Khusus..................................................................................11
1.5 Manfaat Penelitian.............................................................................12
BAB II TINJAUAN PUSTAKA.......................................................................13
2.1 Kebijakan Publik...............................................................................13
2.2 Manajemen........................................................................................15
2.2.1 Manajemen Pemasaran......................................................................16
2.2.2 Manajemen Keuangan.......................................................................17
2.2.3 Manajemen SDM (Sumber Daya Manusia)......................................18
2.2.4 Manajemen Operasional....................................................................21
2.3 Kualitas Pelayanan............................................................................22
2.3.1 Definisi Sistem Rujukan...................................................................27
2.3.2 Tujuan Sistem Rujukan.....................................................................28
2.3.3 Manfaat Rujukan...............................................................................29
2.3.4 Jenis Rujukan....................................................................................30
2.3.5 Tata Cara Pelaksanaan Rujukan........................................................31
2.3.6 Tata Cara Pelaksanaan Sistem Rujukan Berjenjang.........................33
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vii