LAPORAN TUGAS AKHIR

PERANCANGAN KOMIK STRIP DIGITAL BERTEMA

PERNIKAHAN SEBAGAI MEDIA PROMOSI
PERUSAHAAN KATSUDOTO

Disusun Untuk Memenuhi Salah Satu Syarat

Kelulusan Program Diploma III

Oleh
ANGGITA NATHANIA S
NIM. 19151002

PROGRAM STUDI DESAIN GRAFIS

JURUSAN DESAIN
POLITEKNIK NEGERI MEDIA KREATIF
PROGRAM STUDI DI LUAR KAMPUS UTAMA
MEDAN
2022
 ABSTRAK

Penggunaan komik strip sebagai media penyampai pesan dan informasi

telah banyak digunakan. Pesan atau ajakan tersebut dapat diterapkan dalam
berbagai media yang sangat mudah untuk di akses di era digital seperti sekarang.
Tema yang penulis angkat dalam komik strip ini adalah perancangan komik strip
digital bertema pernikahan sebagai media promosi perusahaan Katsudoto. Hal ini
dilakukan dengan tujuan untuk memasarkan perusahaan Katsudoto melalui media
yang edukatif dan dapat memberi dampak positif kepada para audience. Metode
yang digunakan dalam pembuatan komik strip ini adalah dengan dengan
melakukan observasi dan riset melalui berbagai macam media baca seperti
artikel, sosial media, koran, dan media media informasi lainnya. Lalu, komik strip
yang telah selesai ini hasilnya akan berbentuk gambar atau JPG yang ditampilkan
di sosial media Katsudoto agar dapat di lihat dan di akses oleh banyak orang.

Kata kunci: komik strip digital, pernikahan, promosi

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 ABSTRACT

The use of digital comic strip as a medium for conveying messages and
information has been widely used. The messages or invitations can be applied in
various media which are very easy to access in the digital era these days. The
theme that the author raises in this digital comic strip is about designing a
wedding themed digital comic strip as a promotional media for the Katsudoto
company. This action was done with the aim of marketing the Katsudoto company
through educational media so that it would have a positive impact on the
audience as well. The method that was used in making this digital comic strip is
by conducting observation and research through various reading media such as
articles, social media, newspapers, and other information media. Then, the
finished digital comic strip will be converted in a picture (JPG) format that will
be displayed on various Katsudoto's social media so that it would be seen widely
and easier for many people to access.

Keyword: digital comic strip, wedding, promotion

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 DAFTAR ISI

HALAMAN JUDUL
PERNYATAAN ORISINALITAS................................................................... ii
LEMBAR PERSETUJUAN ............................................................................. iii
LEMBAR PENGESAHAN .............................................................................. iv
ABSTRAK ......................................................................................................... v
ABSTRACT ........................................................................................................ vi
PRAKATA ......................................................................................................... vii
DAFTAR ISI ...................................................................................................... ix
DAFTAR TABEL ............................................................................................. xi
DAFTAR GAMBAR ......................................................................................... xii
DAFTAR LAMPIRAN ..................................................................................... xiv
BAB I PENDAHULUAN ................................................................................. 1
1.1 Latar Belakang ............................................................................... 1
1.2 Identifikasi Masalah ...................................................................... 3
1.3 Batasan Masalah ........................................................................... 3
1.4 Rumusan Masalah ......................................................................... 4
1.5 Tujuan Penulisan ............................................................................ 4
1.6 Manfaat Penulisan ........................................................................ 5
BAB II TINJAUAN PUSTAKA ..................................................................... 6
2.1 Perancangan ................................................................................... 6
2.1.1 Proses Perancangan............................................................... 7
2.2 Komik ............................................................................................ 7
2.2.1 Unsur-Unsur Komik ............................................................. 7
2.2.2 Jenis-Jenis Komik ................................................................. 8
2.2.3 Komik Strip........................................................................... 8
2.3 Promosi .......................................................................................... 9
2.3.1 Bauran Promosi..................................................................... 10
2.3.2 Metode Promosi .................................................................... 11
2.4 Aplikasi Pendukung ...................................................................... 12

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 2.4.1 Procreate ............................................................................... 12
2.4.2 Adobe Photoshop .................................................................. 12
BAB III METODE PELAKSANAAN ............................................................ 13
3.1 Data/Objek Penelitian .................................................................... 13
3.1.1 Sejarah Perusahaan ............................................................... 13
3.1.2 Visi dan Misi Perusahaan ..................................................... 14
3.1.3 Struktur Organisasi ............................................................... 15
3.1.4 Kondisi Perusahaan Saat Ini ................................................. 16
3.2 Teknik Pengumpulan Data ............................................................. 18
3.3 Ruang Lingkup………................................................................... 19
3.4 Langkah Kerja .................................................... ........................... 19
3.5 Target Pasar..................................................................................... 20
BAB IV PEMBAHASAN................................................................................. 23
4.1 Proses Perancangan ........................................................................ 23
4.2 Konsep Desain ............................................................................... 24
4.2.1 Rancangan Komik................................................................. 24
4.2.2 Rancangan Layout................................................................. 25
4.2.3 Rancangan Sketsa ................................................................. 27
4.2.4 Warna .................................................................................... 33
4.2.5 Tipografi ............................................................................... 34
4.2.6 Alat Pendukung..................................................................... 35
4.3 Implementasi Visual Karya………................................................ 38
4.3.1 Proses Digital ........................................................................ 38
4.3.2 Hasil Digital .......................................................................... 53
BAB V PENUTUP ............................................................................................ 59
5.1 Simpulan ........................................................................................ 59
5.1 Saran .............................................................................................. 60
DAFTAR PUSTAKA

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 DAFTAR GAMBAR

Gambar 2.1 Komik Strip ..................................................................................... 9

Gambar 3.1 Logo Katsudoto ............................................................................... 13
Gambar 3.2 Struktur Organisasi PT Katsudoto................................................... 16
Gambar 3.3 Suasana Kanotr PT Katsudoto......................................................... 17
Gambar 3.4 Foto Bersama CEO dan Co-CEO PT Katsudoto............................. 17
Gambar 3.5 Jumlah Audience Katsudoto Berdasarkan Usia ............................... 21
Gambar 3.6 Jumlah Audience Katsudoto Berdasarkan Gender .......................... 22
Gambar 4.1 Proses Perancangan Komik Strip Digital ........................................ 23
Gambar 4.2 Keterangan Layout .......................................................................... 26
Gambar 4.3 Layout 1 ........................................................................................... 26
Gambar 4.4 Layout 2 ........................................................................................... 26
Gambar 4.5 Sketsa Slide 1 .................................................................................. 28
Gambar 4.6 Sketsa Slide 2 .................................................................................. 28
Gambar 4.7 Sketsa Slide 3 .................................................................................. 29
Gambar 4.8 Sketsa Slide 4 .................................................................................. 29
Gambar 4.9 Sketsa Slide 5 .................................................................................. 30
Gambar 4.10 Sketsa Slide 6 ................................................................................ 30
Gambar 4.11 Sketsa Slide 7 ................................................................................ 31
Gambar 4.12 Sketsa Slide 8 ................................................................................ 31
Gambar 4.13 Sketsa Slide 9 ................................................................................ 32
Gambar 4.14 Sketsa Slide 10 .............................................................................. 32
Gambar 4.15 Keterangan Warna ......................................................................... 34
Gambar 4.16 Jenis Huruf Chinacat Reguler ....................................................... 35
Gambar 4.17 Ipad Gen 8 ..................................................................................... 36
Gambar 4.18 Leptop Asus x450jb ...................................................................... 37
Gambar 4.19 Apple Pencil Gen 1 ........................................................................ 38
Gambar 4.20 Aplikasi Procreate ........................................................................ 38
Gambar 4.21 Tampilan Custome Canvas Pada Aplikasi Procreate ................... 39

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Gambar 4.22 Tampilan Lembar Baru Pada Aplikasi Procreate ......................... 39
Gambar 4.23 Tampilan sketsa Pada Aplikasi Procreate .................................... 40
Gambar 4.24 Tampilan Proses membuat Lineout Pada Aplikasi Procreate....... 41
Gambar 4.25 Tampilan Hasil Lineout Pada Aplikasi Procreate......................... 42
Gambar 4.26 Hasil Lineout Halaman 1 samapi 10 ............................................. 42
Gambar 4.27 Tampilan Blocking Pada Aplikasi Procreate ................................ 43
Gambar 4.28 Tampilan Layer Blocking Pada Aplikasi Procreate ...................... 44
Gambar 4.29 Hasil Blocking Halaman 2 Sampai 10 .......................................... 44
Gambar 4.30 Mengselect Layer Pada Aplikasi Procreate .................................. 45
Gambar 4.31 Memberikan Bayangan Pada Aplikasi Procreate ......................... 46
Gambar 4.32 Memberikan Lighting Pada Aplikasi Procreate............................ 47
Gambar 4.33 Hasil Shading dan Lighting Pada Aplikasi Procreate................... 48
Gambar 4.34 Menggabungkan Semua Layer Pada Halaman 1........................... 49
Gambar 4.35 Hasil Shading dan Lighting Halaman 1 samapai 10 ..................... 49
Gambar 4.36 Ekspor File Procreate Ke Softwere Adobe Photoshop ................. 50
Gambar 4.37 Menambahkan Backgorund Pada Softwere Adobe Photoshop ..... 51
Gambar 4.38 Menambahkan Balon Teks Pada Komik Strip Digital .................. 51
Gambar 4.39 Menambahkan Teks Pada Komik Strip Digital............................. 52
Gambar 4.40 Hasil Digital Slide 1 ...................................................................... 53
Gambar 4.41 Hasil Digital Slide 2 ...................................................................... 54
Gambar 4.42 Hasil Digital Slide 3 ...................................................................... 54
Gambar 4.43 Hasil Digital Slide 4 ...................................................................... 55
Gambar 4.44 Hasil Digital Slide 5 ...................................................................... 55
Gambar 4.45 Hasil Digital Slide 6 ...................................................................... 56
Gambar 4.46 Hasil Digital Slide 7 ...................................................................... 56
Gambar 4.47 Hasil Digital Slide 8 ...................................................................... 57
Gambar 4.48 Hasil Digital Slide 9 ...................................................................... 57
Gambar 4.49 Hasil Digital Slide 10 .................................................................... 58

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 DAFTAR TABEL

Tabel 4.1 Spesifikasi Ipad Gen 8 ........................................................................ 36

Tabel 4.2 Spesifikasi Leptop Asus x450jb ......................................................... 37

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 DAFTAR LAMPIRAN

Halaman 1 : Biodata Penulis

Halaman 2 : Salinan Lembar Pembimbingan TA
Halaman 3 : Dokumen Uji Proposal TA
Halaman 4 : Dokumen Pendukung Penyusunan TA ( Surat Izin Penelitian,
Transkip Wawancara, Bukti Pekerjaan Secara Utuh, Surat
Keterangan Selesai Magang Industri)
Halaman 5 : Dokumentasi Foto Kegiatan Terkait Dengan TA

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