FAKULTAS PERTANIAN
2020
i
KATA PENGANTAR
Puji syukur Alhamdulillah kami panjatkan kehadirat Allah SWT atas segala limpahan
rahmat dan karunia-Nya, sehingga Buku Modul Perkuliahan Komunikasi Bisnis ini dapat
disusun dengan baik dan tepat waktu.
Buku ini menyajikan mengenai materi-materi perkuliahan berisi teori mengenai teori
komunikasi bisnis. Sumber dari buku modul ini berasal dari buku referensi mengenai teori
dari ilmu komunikasi bisnis dan ilmu yang terkait. Pemilihan materi dari berbagai referensi
disesuaikan dengan kebutuhan mahasiswa saat ini.
Penulis sampaikan terima kasih yang sebesar-besarnya kepada pihak-pihak yang
secara langsung maupun tidak langsung telah mebantu dalam penyelesaian buku ini.
Menyadari akan keterbatasan yang kami miliki, maka kami sangat mengharapkan saran atau
kritik konstuktif bagi penyempurnaan buku ini diwaktu yang akan datang.
Penulis
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DAFTAR ISI
Cover..................................................................................................................................... i
Kata Pengantar Penulis......................................................................................................... ii
DAFTAR ISI........................................................................................................................ iii
DAFTAR TABEL............................................................................................................... v
DAFTAR GAMBAR............................................................................................................ v
BAB I. Konsep Dasar Komunikasi Bisnis………………………………………………… 1
A. Pengertian Komunikasi.................................................................................................... 1
B. Tujuan Komunikasi......................................................................................................... 2
C. Perbedaan Komunikasi Antarpribadi dan Komunikasi Bisnis........................................ 3
D. Bentuk Dasar Komunikasi.............................................................................................. 5
E. Proses Komunikasi.......................................................................................................... 7
F. Kesalahpahaman Komunikasi.......................................................................................... 9
G. Bagaimana Memperbaiki Komunikasi............................................................................ 11
H. Peran Komunikasi Dalam Bisnis..................................................................................... 12
I. Referensi Terkait............................................................................................................... 13
Rangkuman........................................................................................................................... 13
Soal-Soal Latihan.................................................................................................................. 14
Daftar Pustaka....................................................................................................................... 15
BAB II. Komunikasi Antarpribadi……………………………………………………….. 16
A. Pengertian Komunikasi Antarpribadi.............................................................................. 16
B. Tujuan Komunikasi Antarpribadi.................................................................................... 17
C. Menjalin Komunikasi Antarpribadi yang Efektif............................................................ 18
D. Gaya Komunikasi Antarpribadi....................................................................................... 20
E. Gaya Kepemimpinan........................................................................................................ 20
F. Kebutuhan Manusia.......................................................................................................... 25
G. Referensi Terkait............................................................................................................. 27
Rangkuman........................................................................................................................... 28
Soal-Soal Latihan.................................................................................................................. 29
Daftar Pustaka....................................................................................................................... 30
BAB III. Komunikasi Dalam Organisasi………………………………………………..… 31
A. Peran Manajerial.............................................................................................................. 31
B. Kegiatan Pertukaran Informasi........................................................................................ 34
C. Komunikasi sesuai Kebutuhan Organisasi....................................................................... 36
D. Pola Komunikasi.............................................................................................................. 37
E. Cara Mengelola Komunikasi............................................................................................ 40
Rangkuman........................................................................................................................... 42
Soal-Soal Latihan.................................................................................................................. 43
Daftar Pustaka....................................................................................................................... 44
BAB IV Perencanaan Pesan-Pesan Bisnis……………………………………………..…. 45
A. Pengertian Perencanaan Pesan-Pesan Bisnis................................................................... 45
B. Pemahaman Proses Komposisi........................................................................................ 45
C. Penentuan Tujuan............................................................................................................. 46
D. Analisis Audiens.............................................................................................................. 50
E. Penentuan Ide Pokok........................................................................................................ 53
F. Seleksi Saluran Dan Media Penyampaian Pesan-Pesan Bisnis........................................ 54
G. Referensi Terkait.............................................................................................................. 55
Rangkuman........................................................................................................................... 55
Soal-Soal Latihan................................................................................................................. 56
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Daftar Pustaka....................................................................................................................... 57
BAB V Pengorganisasian Pesan-Pesan Bisnis……………………………………………. 58
A. Hal Yang Menyebabkan Pesan-Pesan Bisnis Tidak Terorganisasi................................. 58
B. Pentingnya Pengorganisasian yang Baik......................................................................... 59
C. Pengorganisasian Pesan Bisnis Melalui Online............................................................... 61
D. Pengorganisasian Ide/Gagasan........................................................................................ 63
Rangkuman.......................................................................................................................... 64
Soal-Soal Latihan.................................................................................................................. 65
Daftar Pustaka....................................................................................................................... 66
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DAFTAR TABEL
DAFTAR GAMBAR