IMC – FINAL PROJECT

• Berliana Muara Q
• Ghalih Agustama
• Nadya Aisya S
• Thiofilia Ifing H
• Reginald Ghalih
TRAVELOKA

1. Product Knowledge
2. Marketing Communication Details & Timeline
3. Evaluasi Pesan
4. Kompetitor
5. Rekomendasi
 1. Product Knowledge

Transport: Akomodasi:

• Tiket Pesawat • Hotels

• Kereta • Flight + Hotel

• Bus • Last Minute Hotels

• Budget Rooms
• Rental Mobil
• Villas & Apartments
• Airport Transfer

• Airport Train

• JR Pass
 1. Product Knowledge

Things To Do: Payments, Vouchers Travel Guide & Add-

• Xperience & Top-Ups : ons :
• UANGKU Balance • City Guides
• Attractions & • International Data
Activities • MyCards
Plans
• Eats • Pay Later • Xperience
• Movies • Direct Debit • Attraction & Activities
• Traveloka Points • Car Rental
• Gift Voucher • Airport Transfer
• Bills & Top-Up • Insurance
• Protect
• Top-Up & Data
Package
 2. Marcomm Details & Timeline
Keunggulan :
• Menyediakan banyak produk
sesuai dengan kebutuhan
masyarakat
• Mengadakan promo-promo
(situasional)
• Harga murah dibandingkan
official website maskapai
• Pay later tanpa kartu kredit
• Terintegrasi & terpercaya
• Menggunakan sosial media, iklan
TV, & pembagian tiket diskon
• Interkasi produsen & konsumen
adalah melalui Internet & B2C
Kelemahan:
• Advertising spending yang
cukup besar
• Banyak kompetitor dengan
promosi produk yang
sama/hampir sama
• Minim komunikasi produk ke
masyarakat
• Cenderung menonjolkan
beberapa produknya
(contohnya Transportasi)
 2. Marcomm Details & Timeline

Produk yang banyak Produk yang jarang

diiklankan: diiklankan:

• Xperience • Budget Rooms • Rental Mobil

• Flight & Hotel • Attraction & • JR Pass
• Villa & Apartments Activities • Movies
• Tiket Kereta & Bus • Eats • City Guide
• Airport Transfer & • Pay Later
• International Data Plans
Airport Train • Bills & Top-Up
• Insurance
• Last Minute Hotel • Protect
2. Marcomm Details & Timeline
Penayangan iklan produk Traveloka
melalui sosial media:

Youtube

2-3x dalam 1 minggu

Instagram

Feeds: 1x/hari
Instagram Story: 2x/hari (mulai siang & sore hari)
 3. Evaluasi Pesan
• Mengangkat cerita nyata dengan hashtag #TakTertangkapKamera
yang dibuat menjadi beberapa episode untuk mengangkat
keunggulan Traveloka yang terjadi di dunia nyata.

• Menggunakan kalimat yang singkat, padat, dan jelas sehingga

membuat masyarakat tidak bosan & mudah menerima pesan yang
disampaikan.

• Pesan yang disampaikan secara eksplisit.

• Pesan yang disampaikan menunjukkan bahwa setiap kebutuhan

masyarakat dapat dipenuhi & didapat melalui Traveloka dengan
jargonnya “Traveloka Dulu”

• Pesan dari iklan fitur Xperience berdasarkan pengalaman nyata

sehingga menjadi referensi untuk konsumen.
 4. Kompetitor

Transport & Akomodasi : Things To Do :

• Tiket.com • Gojek
• Blibli.com • Mtix
• Airyrooms • GrabFood

• RedDoorz • Tiket.com

• Pegipegi • TixID

• Agoda

• OYO

• AirBnB
 4. Kompetitor

Payment : Travel Guide :

• Ovo • TripAdvisor

• Dana • Pegipegi

• GoPay

• LinkAja!
 4. Kompetitor

Tiket.com Blibli.com

• Travel (pesawat,
• Pesawat
kereta, hotel)
• Hotel
• Tagihan & Isi Ulang
• Kereta Api (pulsa, telkom, BPJS,
• Sewa Mobil Tagihan Air, Pulsa
• Entertainment Pascabayar, Angsuran
Kredit, Voucher Game,
Listrik PLN, Paket
Data, TV Kabel, Zakat,
E-Money)
• Tiket & Voucher
• Tour & Travel
 4. Kompetitor

Pegipegi : Agoda :
• Hotel • Hotel

• Pesawat • Pesawat

• Kereta Api

• Bus & Travel

 4. Kompetitor

AiryRooms, RedDoorz, OYO & AirBnB : Gojek :

• GoFood
• Hotel
• GoTix (tiket nonton)
• Guesthouse
• Pay Later
• Villa & Apartment
• GoPay
• Experience (AirBnB)
 4. Kompetitor
Mtix, TixID DANA
• Tiket Nonton Bioskop • Utilities (Mobile • Self Insurance (BPJS,
Recharge, Electricity, Insurance)

Grab Water, Mobile Postpaid, • Donation (Zakat &

Telkom, Internet, Cable Donasi, Kitabisa)
• GrabFood
TV) • Shopping (Lazada)
• OVO
• Entertainment (Games,
Digital Voucher, TIX ID)
LinkAja!
• Finance (DANA Kaget,
Cashout, Installment, Split
Bill)
 5. Rekomendasi

• Mulai menggunakan influencer dalam iklan-

iklan produk Traveloka contohnya produk
Xperience.

• Endorse selebriti di media sosial sebagai strategi

pemasaran
TAICHAN GORENG

1. Product Knowledge
2. Social Media Profile (Instagram Followers,
Engagement Rate)
3. Strategi Posting / Social Media Calendar
(Product Knowledge, Giveaway, Season’s
Greeting, Regram Viral Post, dll)
4. Competitor Benchmarking
5. Recommendation
 1. Product Knowledge

• Sate Taichan Goreng • Telur Gulung

• Sate Taichan Mozarella • Banana Melt Choco
• Sate Kulit Tiramisu
• Sate Bakso Bakar/Goreng • Banana Melt Choco
Cappucino
• Sate Paha Taichan
• Kebab Pisang Coklat
• Sate Taichan Wings
• Sate Pisang Nugget
• Sate Kerang
• Ice Tea
• Sate Telur Puyuh
• Green/Thai Tea
• Sate Kikil
• Blue Legion
• Sate Udang, Cumi-cumi
• Blue Ocean
• Sate Usus
• Ice Orange
• Ramyeon Taichan Goreng
• Lemon/Orange Squash
• Kupaitsu
• Lemon Tea
• Torikawa
• Millkshake Chocolate, Oreo,
• Toriyaki
Strawberry
• Milo
• Taro
2. Social  FO L L O WERS

Media 468,682

 ENGAGEMENT
Profile 2,05%

 AVERAGE LI K E
7,984

 AVERAGE CO MMENT
1,596

 PRO FI L E ENGA GEMENT

1,95% out of 100,000+ followers
3. Strategi Posting / Social Media Calendar

Instagram:
• Posting menu (menu baru)
• Mengadakan promo, challenge, giveaway
• Celebration greetings
• Posting outlet launching
• Feeds tidak memiliki waktu-waktu tertentu untuk
memposting menu
• Sering mengupload Instagram Story (testimoni, live
reactions, menu)
• Menggunakan hashtag: #jangantakutgendut,
#taichangorengtebet, #jakartafood,
#kulinerjakarta, dll
• Pemilik (Rachel Vennya) sekaligus menjadi Brand
Ambassador “Taichan Goreng” & membantu
melejitkan bisnis tersebut
4. COMPETITOR
 4. Competitor
AwKenyang (Karin Mie Bangcad
Novilda) • Mie Bangcad Pedas Manis
• Mie Singapur
• Opor Ayam
• Ayam Geprek
• Udang Telur Asin
• Mie Bangcad Pedas Asin
• Sambal Goreng Ati
• Kuah Pedas
• Dendeng/Cumi/Udang
• Roti Bakar Milo/Green
Balado
Tea/Nutella
• Ayam Cabe Ijo
• Pisang Bakar Milo/Green
• Tumis Toge Teri/Tumis Tea/Nutella/Milk Choco
Buncis Daging
• Mineral/Iced Tea/Es Jeruk
• Paket A1, A2, A3, A4, A5,
• Teh Tarik/ Kopi Sejuk
A6
• Paket B1, B2, B3, B4, B5 • Milkshake
Vanilla/Chocolate/Green
Tea/ Vanilla, Chocolate
Special
• Strawberry/Orange Squash
• Milo Dino
 4. Competitor
Ayam Ok-Cis Ayam Penyet Keriting
(Rachel Goddard)

• Nasi Ayam Ok-Cis • Nasi Goreng Indomie

• Kangkung Ok-Cis • Sate Regal/Oreo
• Mie Ayam Ok-Cis • Pisang Indomie
• Combo • Hotdog Indomie
Single/Couple/Family • Nasi Telor Ceplok
• Tempe Ok-Cis • Nasi Goreng Sambal
• Tahu Ok-Cis Matah/Terasi/Bawang
• Paket Mie Lele Mozza • Nasi Goreng Telor Ceplok
• Nasi Goreng Mozzarela
• Nasi Goreng Pete
• Nasi Goreng Ayam Penyet
• Barbeque & Steamboat
 4. Competitor
Gedebuk (Gerobak Lawless Burger Bar
Uduk)
• The Lemmy
• Philly Anselmo
• Nasi Kulit • Enter Sandwich
• Kulit Goreng • Sabbath Burger
• Es Kacang Ijo • The Great Southern
Trendkill
• Sambal Ayam
• Doc Nasty
Gedebuk
• Motley Burg
• Paket Puas Gak
• Madballs
Nyante
• Joey Belladona
• Sayur Asem • Judas Fries
• Es Kiamboi • Municipal Wings
• Jamur Goreng • Jalapenostic Front
• Stryper
• Mozpit
• Splatterthrash
 REKOMENDASI

1. Mulai melakukan collab dengan artis-artis sesuai

dengan pasarnya
2. Menampilkan iklan jangan hanya di media sosial,
lebih ke media mainstream seperti radio, billboard
& OOH
3. Harus mulai memposting rutin dalam jangka
waktu tertentu
4. Iklan audio visual untuk Taichan Goreng
5. Merapihkan feeds agar lebih menarik perhatian
Why do we need
co-working
spaces?

NO T EV ERYO NE
WORKS I N A N O FFI CE!
Bob's
Co-Working
Space

Brief Introduction

Presentations are communication tools

that can be used as lectures.
Why Bob's
Co-Working Space

PRACTI CA L S O L UTIO N
Presentations are communication tools that can be used as lectures.

CO MPL ETE A MMENI TI ES

Presentations are communication tools that can be used as lectures.

B UDGET -FRI ENDLY RA TES

Presentations are communication tools that can be used as lectures.
SERVICES OF BOB'S
CO-WORKING SPACE

I NDI V I DUAL CO NF ER ENCE

HUB S R O O MS
Presentations are communication Presentations are communication
tools that can be used as lectures. tools that can be used as lectures.

MEETI NG PR I V A T E
RO O MS H EA D QUA R T ER S
Presentations are communication Presentations are communication
tools that can be used as lectures. tools that can be used as lectures.
Traditional
Office Spaces

Presentations are
communication tools that can
be used as lectures.

Co-Working
Office Spaces

Presentations are
communication tools that can
be used as lectures.
 The Plan
Key Market
Insights
PEO PL E WE'L L B E S ERV I NG TO
 our target market
What we know about
Client
Demographics

Presentations are
communication tools that can
be used as lectures.
 FLOW OF INVESTMENT

S TEP 1 S TEP 2 S TEP 3

Presentations are Presentations are Presentations are
communication tools. communication tools. communication tools.
Major Switch in Work
Arrangements
Preference over remote work over time

40

30

20

10

0
Item 1 Item 2 Item 3 Item 4 Item 5
PROFILES OF
CO-WORKING SPACE USERS

Creative Freelancers Start-Up Founders

Presentations are tools that can Presentations are tools that can
be used as lectures. be used as lectures.

Small Business Owners Small Support Teams

Presentations are tools that can Presentations are tools that can
be used as lectures. be used as lectures.
Presentations are
communication tools
that can be used
as lectures.
INVESTMENT
OPPORTUNITIES
OVERVIEW
Presentations are communication tools that
can be used as lectures.
New Secure three leases in
Beechwood area

Expansion
Projects
Double number of
individual hubs
Q3 to Q4 of 2020

Increase capacity of
conference rooms
 $500, 000 $300, 000 $250, 000

Presentations are Presentations are Presentations are

communication tools. communication tools. communication tools.

$500, 000 $50, 000 $7 5, 000

Presentations are Presentations are Presentations are

communication tools. communication tools. communication tools.
 J UL Y 20 20
Presentations are communication tools.

Timeline of
Projects A UGUS T 20 20
Presentations are communication tools.

Monthly priorities and

deliverables
S EPT EMB ER 20 20
Presentations are communication tools.
 Words of Inspiration
THE COMBINATION
OF HARD WORK AND
SMART WORK IS
EFFICIENT WORK.
RO B ERT HA L F
 RO B ERT MA RS HA L L

Bob's
Founder

Co-
Working GRA CE S MI THERS

Space Finance Director

Team
Management Group NA TA L I A HA MMER
Marketing Director
CO MPA NY A DDRES S

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