Profil

Profile

PT Pertamina Retail adalah anak perusahaan

PT Pertamina (Persero) yang bergerak di bidang
usaha retail produk Pertamina yang dibentuk untuk
menghadapi perubahan pasar retail khususnya
SPBU tanah air menuju pasar bebas.

PT Pertamina Retail is a subsidiary of

PT Pertamina (Persero) and its core business is
marketing Pertaminas products. The Company was
established to anticipate changes in retail market
and to prepare domestic filling stations to enter free
market.

Saham PT Pertamina Retail dimiliki oleh

PT Pertamina (Persero) sebesar 99,97% dan
PT Pertamina Trans Kontinental sebesar 0,03%,
dengan susunan Dewan Komisaris & Direksi sebagai
berikut:

As much as 99.97% of PT Pertamina Retail is owned

by PT Pertamina (Persero), while the remaining
0.03% is owned by PT Pertamina Trans Kontinental.

Susunan Komisaris

Formation of Commisioner

Komisaris Utama
Komisaris
Komisaris

: Suhartoko
: Mariatul Aini
: Nursatyo Argo

Susunan Direksi
Direktur Utama
Direktur Operasi
Direktur Keuangan

Head Commisioner
Commisioner
Commisioner

: Suhartoko
: Mariatul Aini
: Nursatyo Argo

Board of Directors Formation

: Giri Santoso
: Romulo Hutapea
: Tenny R.A Rusdy

President Director
Operation Director
Finance Director

: Giri Santoso
: Romulo Hutapea
: Tenny R.A Rusdy

PERTAMINA RETAIL COMPANY PROFILE

PERTAMINA RETAIL COMPANY PROFILE

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Aspek Legal Perusahaan

Corporate Legal Aspect

22

Dasar Hukum

Legal Basis

PT Pertamina Retail didirikan berdasarkan Hukum

Republik Indonesia yang Anggaran Dasarnya
beberapa kali telah dilakukan perubahan
sebagaimana termuat dalam:

PT Pertamina Retail was established based on

the Law of the Republic of Indonesia through
various revisions to the Companys Articles of
Association as stated in:

1. Akta No. 1 tanggal 1 September 2005 dan telah

mendapat persetujuan dari Menteri Hukum dan
Hak Asasi Manusia Republik Indonesia dengan
Surat Keputusannya No. C-02803.HT.01.04.
Tahun 2006, tanggal 1 Februari 2006

1. Deed No. 1 dated September 1st, 2005,

certified by Law and Human Rights Minister
through Decree No. C-02803.HT.01.04.Year
2006 dated February 1 st, 2006 and

2. Perubahan Anggaran Dasar yang telah

disesuaikan dengan Undang-undang
No. 40 Tahun 2007 sebagaimana dimuat dalam
Akta No. 16 tanggal 26 Juni 2008, yang telah
mendapat persetujuan dari Menteri Hukum dan
Hak Asasi Manusia Republik Indonesia dengan
Surat Keputusannya No. AHU-51814.AH.01.02.
Tahun 2008, tanggal 15 Agustus 2008

2. Revised Articles of Association in

accordance with Law No. 40/2007 as stated
in Deed No.16 dated June 28 th, 2008,
certified by Law and Human Rights Minister
through Decree No. AHU-51814.AH.01.02.
Year 2008 dated August 15th, 2008 and

3. Perubahan Anggaran Dasarnya yang terakhir

sebagaimana dimuat dalam Akta No. 04 tanggal
6 Juni 2011, yang telah mendapat persetujuan
dari Menteri Hukum dan Hak Asasi Manusia
Republik Indonesia dengan Surat Keputusannya
No. AHU-44498.AH.01.02.Tahun 2011, tanggal
12 September 2011.

3.The last revision to Articles of Association as

stated in Deed No. 04 dated June 6 th, 2011,
certified by Law and Human Rights Minister
through Decree No. AHU-44498.AH.01.02.
Year 2011, dated September 12th, 2011.

Ketiganya dibuat dihadapan

Drs. Andy A. Agus, SH, Notaris di Jakarta.

All three of which are of Notary Drs. Andy A.

Agus, SH, in Jakarta.

PERTAMINA RETAIL
RETAIL COMPANY
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PERTAMINA

Visi
Vision

Menjadi perusahaan retail yang profesional, unggul

dan mandiri.

Becoming a professional, leading, and independent

fuel retail company.

Misi
Mission

Mendukung usaha Pertamina dalam

mempertahankan posisi market leader usaha retail
di pasar domestik.

Supporting Pertaminas efforts in maintaining its

position as market leader in domestic market.

Meningkatkan citra Pertamina melalui jaringan retail

SPBU milik Pertamina.

Improving Pertaminas image through Pertaminas

filling station retail network.

Menjadi salah satu kontributor perolehan laba

PT Pertamina (Persero).

Becoming revenue contributor for PT Pertamina

(Persero).

Mengembangkan usaha retail Pertamina dan Niaga

BBM dipasar domestik dan internasional dengan
optimalisasi jaringan retail.

Developing filling station retail business in domestic

and international market through retail network
optimization.

Struktur Organisasi
Organization Chart

DIREKTUR UTAMA
President Director

SEKRETARIS PERUSAHAAN
Corporate Secretary

KEPALA SATUAN PENGAWAS INTERNAL

Lead Auditor Executive

DIREKTUR KEUANGAN
Finance Director

MANAJER KEUANGAN
Finance Senior Manager

MANAJER UMUM
HR & GA Senior Manager

DIREKTUR OPERASI
Operation Director

MANAJER OPERASI
Operation Senior Manager

MANAJER TEKNIK
Engineer Senior Manager

MANAJER NFR
NFR Senior Manager

MANAJER BRIGHT
Bright Senior Manager

UNIT BISNIS
Bisnis Unit

PERTAMINA RETAIL COMPANY PROFILE

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Tata Nilai Perusahaan

Corporate Values

Tata nilai yang ditanamkan kepada seluruh pekerja

PT Pertamina Retail adalah tata nilai yang disingkat
dengan Prima 6C. Prima 6C berarti tahan dalam
situasi dan kondisi apapun, dengan uraian sebagai
berikut:

Values ingrained in all Pertamina Retails employees

are Prima 6C. Prima 6C represents resilience in all
situations and conditions with the following details:

PRIMA
Profesional:

Professional:

Bersikap sesuai dengan kapasitas profesi yang

dimiliki.

Behaving according to professional capacity.

Response:

Response:

Tanggap dan secara cepat bersikap dalam

menghadapi situasi bisnis yang dinamis.

Reacting responsively and swiftly in the face of

dynamic business situations.

Integrity:

Integrity:

Mampu mewujudkan komitmen ke dalam tindakan

nyata.

Translating commitment into real actions.

Mature:

Mature:

Dewasa dan bijaksana dalam menghadapi masalah

usaha.

Acting maturely and wisely to solve business

problems.

Agressive:

Aggressive:

Aktif dan Cepat menangkap peluang usaha.

PERTAMINA RETAIL COMPANY PROFILE

Proactively capitalizing on business opportunities.

6C
Clean:

Clean:

Dikelola secara profesional, menghindari benturan,

kepentingan, tidak menoleransi suap, menjunjung
tinggi kepercayaan dan integritas.

Conducting professional management, avoiding

conflicts of interests, not tolerating bribery, upholding
trust and integrity.

Competitive:

Competitive:

Mampu berkompetisi dalam skala regional maupun

internasional, mendorong pertumbuhan melalui
investasi, membangun budaya sadar biaya dan
menghargai kinerja.

Able to compete at regional and international

level, encouraging growth through investment,
developing cost conscious culture and appreciating
performance.

Confident:

Confident:

Berperan dalam pembangunan ekonomi nasional,

menjadi pelopor dalam reformasi BUMN dan
membangun kebanggaan bangsa.

Contributing to domestic economy development,

becoming a pioneer in state-owned enterprises
reform and building national pride.

Customer Focused:

Customer Focused:

Berorientasi pada kepentingan pelanggan dan

berkomitmen untuk memberikan pelayanan terbaik
kepada pelanggan.

Customer oriented and committed to provide the

best service to customers.

Commercial:

Commercial:

Menciptakan nilai tambah dengan orientasi

komersial, mengambil keputusan berdasarkan
prinsip-prinsip bisnis yang sehat.

Providing added values oriented to commercial

profit, making decision based on healthy business
principles.

Capable:

Capable:

Dikelola oleh pemimpin dan pekerja yang profesional

dan memiliki talenta dan penguasaan teknis tinggi,
berkomitmen dalam membangun kemampuan riset
dan pengembangan.

Managed by professional, highly skilled and talented

leaders and workers committed to developing
research and development capabilities.

PERTAMINA RETAIL COMPANY PROFILE

Kegiatan Perusahaan
Corporate Activities

88

Mengelola secara profesional SPBU COCO

(Company Owned Company Operated), SPBCNG (Composed Natural Gas) Pertamina

Professionally managing Pertaminas Company

Owned Company Operated (COCO), SPB-CNG
(Composed Natural Gas)
.

Melaksanakan pembangunan dan

pengoperasian SPBU COCO Pertamina

Developing and operating Pertaminas COCO

filling stations

Mengembangkan jaringan SPBU melalui

kerjasama dengan pihak-pihak eksternal baik
perorangan maupun organisasi dengan dasar
win-win solution.

Expanding filling station network by cooperating

with external parties, be it individuals or
organizations, based on win-win solution.

PERTAMINA RETAIL
RETAIL COMPANY
COMPANY PROFILE
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PERTAMINA

Melaksanakan KSO (Kerjasama Operasi) dalam

pengelolaan SPBU DODO (Dealer Owned
Dealer Operated) Pertamina (milik swasta) juga
pengelola melakukan pengelolaan terhadap
operasional SPBU DODO yang diambil
alih oleh PT Pertamina (Persero) atau yang
dikerjasamakan dengan PT Pertamina Retail.

Conducting operational cooperation in managing

Pertaminas DODO filling stations (privately owned)
and managing the operation of DODO filling
stations took over by PT Pertamina (Persero) or
jointly-operated by PT Pertamina Retail.

Melaksanakan usaha dan pengembangan

NFR dan merek Bright (C-Store, Caf dan
Bright Speed) serta apabila dipandang perlu
dapat bekerjasama dengan pihak lain dalam
pengembangan usaha tersebut.

Managing and developing non-fuel retail (NFR)

business as well as Bright brand (C-Store, Caf
and Bright Speed) and cooperating with third
parties if deemed necessary.

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Bisnis Perusahaan
Corporate Business

10
10

Kegiatan bisnis PT Pertamina Retail terbagi menjadi

dua kegiatan utama, yaitu Bisnis BBM dan Bisnis
Non BBM. Keduanya dilaksanakan di SPBU yang
dioperasikan oleh Perusahaan dengan menjunjung
profesionalitas, akuntabilitas, serta kenyamanan
konsumen.

PT Pertamina Retails Marketing is divided into two

main activities: Fuel Retail and Non Fuel Retail. Both
are conducted at filling stations run by the Company
under the main principles of professionalism,
accountability as well as customers comfort.

BISNIS BBM RETAIL

FUEL RETAIL

SPBU

SPBU

Melalui SPBU yang dioperasikannya,

PT Pertamina Retail memasarkan bahan bakar
minyak yang diproduksi oleh PT Pertamina (Persero).
Jenis-jenis bahan bakar yang dipasarkan oleh PT
Pertamina Retail adalah sebagai berikut:

Through its filling stations, PT Pertamina Retail

markets fuel produced by its parent company,
PT Pertamina (Persero). Types of fuel marketed by
Pertamina Retail are as follows:

Premium
Pertamax
Pertamax Plus
Pertamina DEX
Bio Solar
Pertamax Racing
V-Gas
CNG

Premium
Pertamax
Pertamax Plus
Pertamina DEX
Bio Solar
Pertamax Racing
V-Gas
CNG

SPBU Self Service

SPBU Self Service

Berbagai terobosan dan inisiatif dilakukan

PT Pertamina Retail sebagai wujud customer focused,
guna memberikan layanan terbaik bagi pelanggan.
Salah satunya mengoperasikan SPBU Self Service.
SPBU Self Service pertama di Indonesia, yakni SPBU
COCO Mini Azalea, Cikarang yakni SPBU yang
memberikan kesempatan kepada konsumen untuk
mengisi sendiri bahan bakar di tanki sepeda motor
maupun mobil roda empat. Kedepannya, SPBU
Self Service akan mengakomodasi pembayaran
menggunakan kartu RFID (Radio Frequency
Identification) dan kartu kredit.

PT Pertamina Retail made various customer focused

breakthroughs and initiatives to provide customers
with the best services. One of them is Self Service.
The first self Service filling station in Indonesia is
AZALEA COCO filling station in Cikarang. Filling
station where customers fill their own vehicles.
Going forward, Self Service filling stations will accept
payment via RFID (Radio Frequency Identification)
card and credit card.

SPBU Pertamax Series/BBK (Bahan Bakar

Khusus)

SPBU Pertamax Series/BBK (Special Fuel)

SPBU COCO yang khusus menjual produk-produk

BBM unggulan Pertamina (produk non subsidi)
sehingga konsumen/pelanggan setia produk non
subsidi dapat membeli produk Pertamax Series
tanpa harus antri bersama-sama dengan konsumen
BBM bersubsidi.

SPBU Pertamax Series/BBK (Special Fuel) is COCO

filling stations that specifically sell Pertaminas nonsubsidized flagship products to ensure that our loyal
non-subsidized customers could purchase Pertamax
Series products without queuing alongside subsidized
fuel customers.

PERTAMINA RETAIL
RETAIL COMPANY
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PERTAMINA

Adapun produk yang tersedia di SPBU Pertamax

Series:
1.
Pertamax
2.
Pertamax Plus
3.
Pertamina Dex
4.
Pertamax Racing

Products available at Pertamax Series filling stations are

as follows:
1.
Pertamax
2.
Pertamax Plus
3.
Pertamina Dex
4.
Pertamax Racing

Saat ini sudah tersedia 4 (empat) outlet/SPBU

Pertamax Series yang berlokasi di:
1.
SPBU COCO Pondok Indah (SPBU 31.122.04)
2.
SPBU COCO Fatmawati (SPBU 31.124.01)
3.
SPBU COCO Modernland (SPBU 31.151.02)
4.
SPBU COCO Majapahit Lippo Cikarang
(SPBU 31.175.02)

There are four Pertamax Series filling stations located at

these following locations:
1.
SPBU COCO Pondok Indah (SPBU 31.122.04)
2.
SPBU COCO Fatmawati (SPBU 31.124.01)
3.
SPBU COCO Modernland (SPBU 31.151.02)
4.
SPBU COCO Majapahit Lippo Cikarang
(SPBU 31.175.02)

SPBU-T (SPBU Transportable)

Transportable Filling Station (SPBU-T)

SPBU-T adalah SPBU yang berlokasi didalam area

Depot/Instalasi PT Pertamina (Persero) yang khusus
melayani kebutuhan own used mobil tanki Pertamina.
SPBU-T hanya melayani penjualan produk Solar Non
Subsidi. Saat ini terdapat 25 (dua puluh lima) SPBU-T
yang tersebar di seluruh Indonesia.

SPBU-T is filling stations located in PT Pertaminas

(Persero) installations that specifically cater to
Pertaminas own used tank trucks. SPBU-T filling
stations only sell non-subsidized diesel fuel. Currently
there are 25 SPBU-T filling stations across Indonesia.

SPBG (Stasiun Pengisian Bahan Bakar Gas)

Gas Fuel Filling Station (SPBG)

SPBG adalah Stasiun Pengisian Bahan Bakar Gas

yang khusus menjual produk CNG (Compressed
Natural Gas)/Gas terkompresi untuk sektor transportasi.
Adapun pengembangan CNG merupakan program
Pemerintah sebagai salah satu bahan bakar alternatif
BBM dimana untuk tahun 2012 akan dikembangkan
sebanyak 22 (dua puluh dua) unit SPBG.

SPBG is filling stations that specifically sell Compressed

Natural Gas (CNG) products for transportation sector.
CNG development is part of the governments program
to provide alternatives to oil fuel and to develop 22
SPBG units in 2012.

Kerjasama Operasional

Operational Cooperation

PT Pertamina Retail menawarkan konsep kerjasama

pengelolaan SPBU DODO untuk dikelola oleh
perusahaan.

PT Pertamina Retail offers operational cooperation for

Pertaminas filling station management.

Pola kerjasama operasi ini ada 2 (dua) skema bisnis

yang kami tawarkan yaitu:

We offer two partnership schemes:

1. Bagi hasil (Sharing Margin)

2. Sewa

1. Sharing Margin
2. Lease

Kedua pola skema bisnis diatas, semua biaya

operasional dan dana investasi untuk perbaikan SPBU
ditanggung oleh PT Pertamina Retail. Bagi pengusaha
SPBU DODO yang berminat dapat memberikan
informasi yang kami butuhkan sebagai berikut:

For both schemes, PT Pertamina Retail will bear all

operational costs and investment for filling station
repair. Prospective partners must provide the following
information:

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11

a.
b.
c.
d.
e.

Lokasi, luas tanah dan Nomor SPBU

Data sales produk BBM dan Non BBM
Informasi SDM
Mapping data teknik
Laporan Keuangan 1 (satu) tahun terakhir

Filling stations location, land size, and number

Fuel and non-fuel product sales data
Human resources
Technical data mapping
Last years financial statement

Program Pemasaran Penyediaan BBM/BBK

Fuel/Special Fuel Provision Partnership Program

PT Pertamina Retail saat ini sudah mengelola 150

konsumen korporasi menengah dan besar di seluruh
Indonesia dalam program kerjasama penyediaan BBM/
BBK, diantaranya adalah PT Telkomsel, PT CIMB Niaga,
TRAC (Toyota Rent a Car) dan Panorama Group serta
Instansi Pemerintahan seperti Kementerian BAPPENAS,
Ditjen Pajak & Kantor Pelayanan Pajak.

Today PT Pertamina Retail manages 150 medium

and large scale corporate across Indonesia under Fuel/
Special Fuel provision partnership program including
PT Telkomsel, PT CIMB Niaga, TRAC (Toyota Rent
A Car) and Panorama Group as well as government
institution such as National Development Planning
Ministry, Tax Directorate General and Tax Service Office.

Adapun dalam Program ini ditawarkan dengan 2 (dua)

media layanan yaitu:

This program comes with the following two services:

1. RFID (Radio Frequency Identification) Card/

Pertamina Retail Card

1. RFID (Radio Frequency Identification) Card/

Pertamina Retail Card

a. RFID adalah kartu khusus untuk pelanggan

corporate PT Pertamina Retail yang
mempergunakan teknologi radio frekuensi
sebagai alat identifikasi. RFID Card/Pertamina
Retail Card dapat digunakan sebagai alat/media
pembayaran non tunai bagi pelanggan corporate
PT Pertamina Retail.
b. Keunggulan
1. Secure - Transaksi tidak dapat dimanipulasi
(update)
2. Flexible - Dapat dilakukan pembatasan
pembelian (daily limit system)
3. Informative & Transparency - Struk tercetak
eksklusif dengan 2 (dua) struk (bon) dan laporan
dapat disajikan sesuai kebutuhan pelanggan.

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12

a.
b.
c.
d.
e.

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a. RFID is a special card for PT Pertamina Retails

corporate customers utilizing radio frequency
technology as identification device. PT Pertamina
Retails corporate customers can use RFID Card/
Pertamina Retail Card as non-cash payment
method.
b. Advantages
1. Secure -Transaction could not be manipulated
(update)
2. Flexible - Purchase limit can be applied (daily
limit system)
3. Informative & Transparency - The receipt is
printed exclusively with two bills and reports can
be tailored to customers needs.

2. Voucher BBM/BBK

2. Fuel/Special Fuel Voucher

a. Suatu alat pembayaran yang digunakan pada

SPBU COCO dengan menggunakan Voucher
BBM/BBK dengan nilai nominal Rp10.000,
Rp22.500, Rp45.000 dan Rp100.000

a. Payment method utilized at COCO filling

stations using Fuel/Special Fuel Voucher with
the nominal value of Rp10,000, Rp22,500,
Rp45,000 and Rp100,000

b. Keunggulan
1. Flexible - Jaringan Penukaran Luas yang terdiri
dari 80 SPBU COCO
2. Hologram Sticker - menggunakan stiker
hologram
3. Nilai Nominal bervariasi - Rp10.000, 22.500,
45.000 & 100.000
4. Warna Voucher berubah setiap bulannya.
5. Barcode System - tahap pengembangan
aplikasi

b. Advantages
1. Flexible - Vast redeem point network
comprised of 80 COCO filling stations
2. Holographic Sticker - utilizing holographic
stickers
3. Varied nominal value - Rp10,000, 22,500,
45,000 & 100,000
4. Monthly Voucher color change
5. Barcode System - application development
stage

Program Kerjasama yang sudah dijalankan:

Existing Partnership Programs:

1. Program Sinergi Anak Perusahaan (Pertamina

Group)
2. Program Kerjasama Penyediaan BBM/BBK
untuk Corporate
3. Program Sinergi BUMN
4. Program Kerjasama Pelayanan BBM Non PSO

1. Subsidiaries Synergy Program (Pertamina

Group)
2. Corporate Fuel/Special Fuel Provision
Partnership Program
3. State-Owned Enterprises Synergy Program
4. Non PSO Fuel Service Partnership Program

BISNIS NON BBM

NON FUEL RETAIL

Untuk melengkapi usaha penjualan BBM dan

demi menawarkan berbagai layanan secara
terintegrasi sesuai dengan kebutuhan pelanggan
dan masyarakat di sekitar SPBU,
PT Pertamina Retail turut menjalankan Penjualan
Non BBM yang terdiri dari:

To complement its fuel retail business and to

provide various integral services in accordance
with the needs of customers in the vicinity of the
filling stations, PT Pertamina Retail conducts
Non Fuel Retail comprised of the following
aspects:

1. Bright
a.Convenience Store
b.Caf
c.Carwash
d.Olimart
2. Property Management
3. Periklanan dan Media Luar Ruang
4. Promosi dan Kerjasama dengan Pihak Ketiga
5. ATM & EDC

1. Bright
a.Convenience Store
b.Caf
c.Carwash
d.Olimart
2. Property Management
3. Advertisement and Outdoor Media
4. Promotion and Cooperation with Third Parties
5. ATM & EDC

Bright

Bright

BRIGHT hadir sebagai pelengkap fasilitas

pelayanan di jaringan SPBU Pertamina untuk
lebih meningkatkan service level terhadap
konsumen SPBU Pertamina, serta di area publik
yang memberikan pilihan tempat yang nyaman
bagi pengunjungnya.

BRIGHT was designed to complement service

facilities within Pertaminas filling station network
to increase service level to customers as well as
in public places that provide comfortable venues
for visitors.

PERTAMINA RETAIL COMPANY PROFILE

PERTAMINA RETAIL COMPANY PROFILE

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13

14
14

Bright Convenience Store & Caf

Bright Convenience Store & Caf

Terintegrasi di jaringan SPBU Pertamina,

Bright Convenience Store/Mini Market/Caf
menawarkan berbagai produk, serta makanan
dan minuman berkualitas premium dengan
harga terjangkau yang dipadukan dengan
pelayanan ramah dan lokasi strategis. Tidak
hanya itu, fasilitas Bright buka 24 jam ditambah
kenyamanan opsional seperti akses internet
Wi-Fi.

Integrated into Pertaminas filling station network,

Bright Convenience Stores/Mini Markets/Cafs offer
various quality products, food and beverages at
affordable prices combined with friendly services
and strategic locations. Moreover, Bright is open for
24 hours and featured optional conveniences such
as Wi-Fi internet access.

Pengembangan Gerai Bright Store dan Caf

difokuskan dengan konsep Reguler (dikelola
oleh PT Pertamina Retail).
Target pengembangan Bright Store & Caf
baik di SPBU COCO dan di SPBU DODO
maupun di luar area SPBU dengan konsep
Reguler.
Kami membuka peluang kerjasama dengan
pemilik lokasi, baik dari SPBU maupun diluar
area SPBU.

The development of Gerai Bright Store

and Caf was focused on Regular concept
(managed by Pertamina Retail).
The target of Bright Store & Caf
development at COCO and DODO filling
stations as well as outside filling stations was
formulated with regular concept in mind.
We offers partnership with the owner of the
location, inside or outside filling station area.

PERTAMINA RETAIL COMPANY PROFILE

PERTAMINA RETAIL COMPANY PROFILE

Skema Kerjasama:

Partnership Scheme:

Reguler

Regular

Pengembangan Gerai Bright baik di area

SPBU maupun diluar area SPBU.
Kerjasama yang ditawarkan bagi Pemilik
Lokasi dapat berupa sewa maupun bagi
hasil (revenue sharing) sesuai dengan
kesepakatan.

Bright Outlet development at and outside

filling stations.
Pertamina Retail offers partnership to
location owners in the form of rent or
turnover revenue sharing in accordance with
the agreement.

Bright Carwash

Bright Carwash

Sebagai pengembangan bisnis Penjualan Non

BBM, PT Pertamina Retail menyediakan layanan
cucian mobil yang hanya menggunakan Bio
Shampoo dan sistem water treatment yang
ramah lingkungan demi mendukung Program Go
Green PT Pertamina (Persero).

To expand its Non Fuel Retail business,

PT Pertamina Retail offers Bright Car Wash that
utilizes eco-friendly Bio Shampoo and water
treatment system in order to support
PT Pertaminas Go Green Program.

Kriteria Bright Wash:

Bright Wash Criteria:

Bright Wash Quick

Services: Car Wash
Tipe Services: Quick
Minimum Lahan yang dibutuhkan: 150 m2
Minimum Peralatan yang dibutuhkan:
1 Unit Robotic Car Wash Machine
Lokasi: Rural Area (perumahan)
Minimum Sewa Lahan: >5 Tahun

Bright Wash Quick

Services: Car Wash
Type of Service: Quick
Minimum Land Requirement: 150 m2
Minimum Equipment Requirement:
1 Robotic Car Wash Machine Unit
Location: Rural Area (housing)
Minimum Rent Period: >5 Years

Bright Wash Standard

Bright Wash Standard

Services: Car Wash dan/atau Car Exterior

dan Interior Treatment
Tipe Services: Standard
Minimum Lahan yang dibutuhkan: 200-300
m2
Minimum Peralatan yang dibutuhkan:
a. 1 Unit Robotic Car Wash Machine
b. 2 Unit Single Post Hydraulic Machine
Lokasi (perumahan): Rural Area

PRIME Area
Minimum Sewa Lahan: >5 Tahun

Services: Car Wash and/or Car Exterior and

Interior Treatment
Type of Service: Standard
Minimum Land Requirement: 200-300 m2

Bright Wash Complete

Bright Wash Complete

Services: Car Wash dan Motor Wash Car

Exterior dan Interior Treatment
Tipe Services: Complete
Minimum Lahan yang dibutuhkan: >400 m2
Minimum Peralatan yang dibutuhkan:
a. Robotic Car Wash Machine (2 unit)
b. Single Post Hydraulic Machine (3 4 unit)
c. Single Post Motor (4 Unit)

Services: Car Wash and Motor Wash Car

Exterior and Interior Treatment
Type of Service: Complete
Minimum Land Requirement: >400 m2
Minimum Equipment Requirement:
a. 2 Robotic Car Wash Machine units
b. 3-4 Single Post Hydraulic Machine units
c. 4 Single Post Motor units

Minimum Equipment Requirement:

a. 1 Robotic Car Wash Machine Unit
b. 2 Single Post Hydraulic Machine Units
Location (housing): Rural Area

PRIME Area
Minimum Rent Period: >5 Years

PERTAMINA RETAIL COMPANY PROFILE

PERTAMINA RETAIL COMPANY PROFILE

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 Lokasi: Rural Area (perumahan)

PRIME Area (Perdagangan)
Minimum Sewa Lahan: >5 Tahun

Location: Rural Area (housing)

PRIME Area (commerce)
Minimum Rent Period: >5 Years

Bright Olimart

Bright Olimart

Bright Olimart merupakan alternatif bisnis retail

otomotif yang ditawarkan PT Pertamina Retail di
SPBU yang dioperasikannya. Fokus bisnis Bright
Olimart adalah penjualan pelumas untuk mobil dan
motor yang didukung oleh jaringan retail yang kuat,
jaminan kualitas dan keaslian produk, serta layanan
yang cepat dan baik serta ramah lingkungan.

Bright Olimart is an automotive retail business

alternative offered by PT Pertamina Retail at filling
stations it operates. Its business focus is marketing
lubricants for cars and motorcycles supported
by strong retail network, quality assurance and
product authenticity, as well as quick, friendly and
environmentally friendly services.

BOM Standard for PASTI PAS Requirement

CRITERIA
Product

Automotive (4W)
BRIGHT OLIMART PLATINUM

Automotive 2W
BRIGHT OLIMART IVORY

40% Pertaminas Lubricants

20% Pertaminas Lubricants

40% Battery/Accu

20% Battery/Accu

20% Others

20% Tire (All Var.)

20% Roller Chain
20% Others

Services

Oil Change &

Service or Maintenance

Battery Replacement

Warranty

Type of Service

Quick Service

Installation &

Focus

Product & Service Availability

Product & Service Availability

Location

Filling Stations in Prime

Filling Stations in Suburban

Business Areas

Areas

Min. 5 m2 X 10 m2

Min. 5 m2 X 10 m2

with parking areas for 4 cars

with parking areas for 4 cars

5 Years

5 Years

Checking Process

Outlet Area
Outlet Lease

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Manajemen Properti

Property Management

Demi memaksimalkan ruang dan lahan yang ada

di setiap SPBU COCO dan menjadikannya salah
satu sumber penghasilan Bisnis Non BBM serta
memberikan nilai tambah kompetitif bagi SPBU
COCO, PT Pertamina Retail menawarkan bisnis
Property Management. Hingga saat ini, mitra
usaha telah memanfaatkan penawaran ini untuk
mendirikan restoran, caf, check-in Garuda dan
travel, toko, kantor, pencucian mobil, ATM dan
lain sebagainya.

To optimize space and land at each COCO filling

station and to generate Non Fuel Retail revenue
as well as to add a competitive edge to COCO
filling station, PT Pertamina Retail offers Property
Management business. To date, business
partners have utilized this offer to establish
restaurants, caf, Garuda check-in and travel
outlets, stores, offices, car washes, ATMs, etc.

PERTAMINA RETAIL
RETAIL COMPANY
COMPANY PROFILE
PROFILE
PERTAMINA

Periklanan dan Media Luar Ruang

Advertisement and Outdoor Media

Untuk memberikan nilai tambah secara ekonomi

di luar bisnis utama tanpa mengurangi nilai dan
fungsi utama SPBU sebagai penyedia bahan bakar
untuk kepentingan publik, PT Pertamina Retail
memanfaatkan area SPBU untuk penempatan
Media Luar Ruang/Media Dalam Ruang.

To increase economic added values outside of

core business without reducing filling stations
main values and functions, PT Pertamina Retail
utilized filling stations area for outdoor/indoor
media placement.

Program:

Program:

Penawaran langsung kepada Advertising

Agent untuk pemanfaatan area di sekitar
SPBU.
Menggunakan database yang dibuat oleh
konsultan untuk melakukan penawaran dan
kerjasama dengan pihak Agensi/periklanan
untuk pemanfaatan area di SPBU melalui
contoh gambar.

Direct offer to Advertising Agency regarding

the utilization of filling stations area.

Promosi dan Kerjasama dengan Pihak

Ketiga

Promotion and Cooperation with Third

Parties

Di luar lingkup bisnis Penjualan Non BBM yang

disebutkan sebelumnya, PT Pertamina Retail
juga menawarkan Promosi dan Kerjasama
dengan Pihak Ketiga. Kemitraan ini terbuka
luas untuk pemangku kepentingan dari industri
perbankan, asuransi dan musik dengan
bentuk kerjasama yang sangat bervariasi
mulai penjualan CD, promo debit bank, serta
perlindungan asuransi.

PT Pertamina Retail also offers Promotion

and Cooperation with Third Parties. This
partnership is open for all stakeholders from
banking, insurance, to music industries with a
wide spectrum of cooperation starting from CD
direct selling, bank debit promotion as well as
insurance coverage.

Lokasi Untuk Usaha ATM & EDC

ATM & EDC Business Venues

Kami menawarkan lahan untuk ATM & EDC

demi memudahkan pelanggan untuk melakukan
transaksi banking tanpa harus datang ke bank
yang bersangkutan. EDC adalah alat untuk
mempermudah transaksi penjualan melalui kartu
kredit ataupun kartu debit yang diterbitkan oleh
PT Bank Central Asia Tbk., PT Bank Mandiri
(Persero) Tbk., PT CIMB Niaga Tbk. dan
PT Bank Negara Indonesia (Persero) Tbk.

We provide venues for ATM & EDC to maintain

customers comfort in conducting banking
transactions without having to go to the
bank. EDC is a facility to ensure the ease of
transactions through credit or debit cards issued
by PT Bank Central Asia Tbk., PT Bank Mandiri
(Persero) Tbk., PT CIMB Niaga Tbk. and PT Bank
Negara Indonesia (Persero) Tbk.

Kedua fasilitas ini memastikan kemudahan

transaksi dan pembayaran di semua kegiatan.

These two facilities ensure the ease of

transaction and payment across activities.

Employ database formulated by consultants

to conduct offering and partner with
Advertising Agency for the utilization of filling
station premises through pictorial samples.

PERTAMINA RETAIL COMPANY PROFILE

PERTAMINA RETAIL COMPANY PROFILE

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SPBU COCO PT Pertamina Retail

PT Pertamina Retail's COCO Filling Station

REGION 1
11.201.101
11.201.102
11.201.104
11.201.103
11.294.701
11.252.501
11.288.601
11.251.502
14.288.601

Yos Sudarso Medan

Merak Jingga Medan
Gatot Subroto Medan
Katamso Medan
Sei Ladi Batam
Mata Air Padang
Putri Tujuh Dumai
Ulak Karang Padang
Bagan Besar Dumai (KSO)

REGION 2
21.301.01
21.302.04
21.101.02
21.351.03
21.351.05
21.318.09

Kenten Palembang
Plaju Palembang
Kalianda Lampung
Soekarno - Hatta Lampung
Hasanuddin Lampung
Bengkulu

REGION 3
31.107.01
31.131.01
31.102.02
31.129.02
31.103.03
31.136.02
31.122.03
31.153.01
31.171.01
31.411.01
31.411.02
31.406.01
31.402.01
31.128.02
31.157.01
31.175.01
31.175.02
31.151.02
31.405.01
31.133.01
31.168.01
31.114.03
31.134.01
31.175.03
31.151.03
31.175.04
31.127.01
31.137.01
31.421.01
31.451.01
31.124.01
31.151.04
31.114.04
31.107.02
31.107.03
31.122.04
31.163.02
31.164.01
31.127.02

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Industri Jakarta
Pramuka Jakarta
Abdul Muis Jakarta
Kuningan Jakarta
Cikini Jakarta
Cililitan Jakarta
Permata Hijau Jakarta
BSD Tangerang
A Yani Bekasi
Cipularang A Purwakarta
Cipularang B Purwakarta
Ujung Berung Bandung
Kiara Condong Bandung
MT Haryono Jakarta
Cikupa Tangerang
Azalea Cikarang
Majapahit Lippo Cikarang
Modernland Tangerang
Kotabaru Parahyangan
Otista Jakarta
Citra Indah-Jonggol
Daan Mogot Jakarta
Klender Jakarta
Jababeka II
Taman Royal Tangerang
Hyundai Cikarang
Kemang Selatan Jakarta
Gandaria Jl. Raya Bogor
Serang Banten
Darsono Cirebon
Fatmawati Jakarta
Lippo Karawaci Tangerang
Tomang Jakarta
Samanhudi Jakarta
Mangga Besar Jakarta
Pondok Indah Jakarta
Telaga Kahuripan Bogor
Margonda Depok
Tendean Jakarta

PERTAMINA RETAIL COMPANY PROFILE

REGION 4
41.512.01
41.501.01
41.573.01
41.502.02
41.551.01
41.561.01
41.502.14
41.501.28
41.575.01
41.552.01

Jrakah Batang
A. Yani Semarang
Teras Boyolali
Sultan Agung Semarang
Lempuyangan Yogyakarta
A Yani Menowo Magelang
Kaligarang Semarang
Penggaron Semarang
Solo Baru
Adisucipto Yogyakarta

REGION 5
51.601.77 Dr. Soetomo Surabaya
51.601.66 Pasar Turi Surabaya
51.601.65 Jemursari Surabaya
51.681.23 Kenanga Jember
51.801.30 Denpasar
51.601.118 Pakuwon City Surabaya

REGION 6
61.761.01
61.761.02
61.751.02
61.751.01
61.781.01
61.707.01
61.706.01
61.761.03

Karang Anyar Balikpapan

Sepinggan Balikpapan
Slamet Riyadi Samarinda
Kusuma Bangsa Samarinda
A Yani Pontianak
Banjarbaru Banjarmasin
Kertak Hanyar Banjarmasin
MT Haryono Balikpapan

REGION 7

REGION 8

71.902.77
Perintis Kemerdekaan Makassar

71.984.04
Sorong Papua

PERTAMINA RETAIL COMPANY PROFILE

PERTAMINA RETAIL COMPANY PROFILE

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Kegiatan PT Pertamina Retail

PT Pertamina Retail's events

Rapat Kerja dan Bimbingan Profesi Manager

Penandatanganan Kerjasama

Kegiatan Tanggung Jawab Sosial Perusahaan

Kegiatan BAPOR dan Penghargaan PT Pertamina Retail

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PERTAMINA RETAIL COMPANY PROFILE