DAFTAR ISI

KATA PENGHANTAR .............................................................................. i

DAFTAR ISI ................................................................................................ ii
DAFTAR TABEL ....................................................................................... iv
DAFTAR GAMBAR ................................................................................... v
DAFTAR GRAFIK ..................................................................................... vi
BAB I PENDAHULUAN ........................................................................... 1
1.1. Latar Belakang ............................................................................ 1
1.2. Rumusan Masalah ....................................................................... 10
1.3. Tujuan Penelitian ......................................................................... 11
1.4. Manfaat Penelitian ............................................................... ....... 11
1.5. Kerangka Pemikiran …………………………………………… 11
BAB II KAJIAN PUSTAKA............ .......................................................... 13
2.1. Perkembangan Industri Fashion .................................................. 13
2.1.2 Kondisi Industri Fashion di Indonesia .............................. 14
2.1.3 Konsep Bisnis Fashion ...................................................... 16
2.1.3.1 Kegiatan B2C .......................................................... 16
2.1.3.2 Karakteristik B2C ................................................... 17
2.1.4 Evolusi Perkembangan Mode ............................................ 17
2.2 Busana, Mode dan Masyarakat ..................................................... 29
2.2.1 Ketersediaan Pakaian dalam Ukuran Berbeda ...................... 33
2.2.2 Pakaian Ukuran Besar ........................................................... 35
2.2.3 Kebutuhan Berpakaian ........................................................... 36
2.3 Model Bisnis ................................................................................. 38
2.3.1 Business Model Canvas ........................................................ 39
2.3.1.1 Costumer Segment ..................................................... 44
2.3.1.2 Value Propositions .................................................... 46
2.3.1.3 Channels .................................................................... 48
2.3.1.4 Costumer Relationship .............................................. 48
2.3.1.5 Revenue Streams ....................................................... 49
2.3.1.6 Key Resources ........................................................... 51

i
 2.3.1.7 Key Activities ............................................................. 52
2.3.1.8 Key Patnership .......................................................... 53
2.3.1.9 Cost Stucture ............................................................. 54
BAB III METODE PENELITIAN ........................................................... 58
3.1 Pendekatan Penelitian .................................................................. 58
3.1.1 Subjek dan Objek Penelitian ................................................. 58
3.1.2 Tempat dan Waktu Penelitian ............................................... 60
3.2 Tahapan Penelitian ........................................................................ 60
3.2.1. Tahapan Pengumpulan Data ............................................... 61
3.2.2. Tahapan Perancangan Kanvas Model Bisnis ...................... 61
3.2.3. Tahapan Persiapan Validasi ................................................ 63
3.2.4. Tahapan Validasi ................................................................. 63
3.2.5. Tahapan Penyesuaian dan Penyajian .................................. 64
3.3 Metode Pengumpulan Data ........................................................... 64
3.4 Jenis Data ...................................................................................... 65
3.4.1 Data Primer ......................................................................... 65
3.4.2 Data Sekunder ..................................................................... 65
BAB IV PEMBAHASAN ........................................................................... 66
4.1 Gambaran Umum ......................................................................... 66
4.1.1 Latar Belakang Perusahaan ................................................... 66
4.1.2 Logo, Visi dan Misi .............................................................. 67
4.2 Business Model Canvas Perusahaan ............................................. 69
4.3 Evaluasi Business Model Canvas .................................................. 72
4.4 Usulan Perbaikan Business Model Canvas ................................... 94
4.5 Business Model Canvas (Revisi).................................................... 97
BAB V KESIMPULAN DAN SARAN ..................................................... 104
5.1 Kesimpulan .................................................................................. 104
5.2 Saran ............................................................................................. 104

ii
DAFTAR PUSTAKA ................................................................................. 105
LAMPIRAN

iii
 DAFTAR TABEL

Nomor Judul Halaman

1.1 Butik Pakaian Ukuran Besar di Kota Bandu…………………. 7

Data Hasil Olah mengenai Facebook Ads yang menunjuk
1.2 9
halaman Beau & Big Butik Di Facebook ……………………..

2.1 Evolusi Perkembangan Mode ………….…………………....... 19

2.2 Mekanisme Penetapan Harga ………….…………………........ 51

3.1 Daftar Subjek Penelitian …………….…………………........... 58

3.2 Variabel Validasi Kanvas Bisnis Model ………..…………...... 59

4.1 Business Model Canvas Beau and Big ……………………...... 69

4.2 Usulan Perbaikan Business Model Canvas….……………...... 94

4.3 Business Model Canvas Revisi ……………………………...... 97

iv
 DAFTAR GAMBAR

Nomor Judul Halaman

1.1 Hasil Jumlah Wanita Yang Merasa Kesulitan Membeli 3

Pakaian Dengan Ukuran Big Size ……………..…………….

1.2 Hasil Penelitian Ukuran Size Pakaian Di Butik X ………... 5

1.3 Hasil Penelitian Mengenai Kebutuhan Konsumen Tentang 6

Keberadaan Toko Baju Big Size ..…………….……………..

1.4 Kerangka Pemikiran …………..……..…...………………... 11

2.1 Ekspor Ekonomi Kreatif Menurut Subsektor ………………. 15

2.2 Kontribusi PBD Subsektor Industri Kreatif Tahun 2015……. 15

2.3 The Business Model Canvas …………………..……………. 42

3.1 Tahapan Penelitian .…………………………………………. 65

4.1 Logo Beau and Big …………………………….……………. 67

v
 DAFTAR GRAFIK

Nomor Judul Halaman

4.1 Costumer Segment …………..………...…...………………... 72

4.2 Value Propositions ……………….…………………………. 75

4.3 Channels ……………………………………………………. 79

4.4 Costumer Relationship ………………………...……………. 81

4.5 Revenue Streams.………………………………….…………. 83

4.6 Key Resources ………...……………………….…….………. 85

4.7 Key Activities ………………………………………….….…. 87

4.8 Key Patnership ………………………………..……….……. 90

4.9 Key Patnership.…………..………………………………….. 92

vi