Kedai

Tengah
 Sawah pagi

Kebun kopi

Kedai kopi

Sawah pagi
Investment
Rencana anggaran biaya

1. Kontruksi kedai kopi bamboo

Rp 50.000.000
2. Kedai kopi peralatan (mesin
espresso,kebutuhan dan showcase
Rp 35.000.000
3. Bean bag (15 unit) Rp 6.750.000
4. M&E + Accessories Rp 25.000.000

Operational :
1. Bahan baku Rp 2.000.000x 8 bulan
Rp 16.000.000
2. Beban 2 pegawai Rp 2.000.000x8 bulan
Rp 16.000.000
3. Beban listrik Rp 350.000x8 bulan
Rp 2.800.000

Total Rp 151.550.000
Business
Model

Facility: Market :
1. Kedai kopi 1. Coffee lovers
2. Spot selvie view 2. Coffee enthusiast
sawah 3. Local Tourism
 Kegiatan Harian Penjualan dan Pemasaran

Direct Selling Social Media Ad

Bidding Sales Instagram and Facebook Page
Segmen Food Industrial
Marcomm
Retail Media Release
Permanent Store & Outlet Blog by Website
Open Booth Media Commercial ( TV, Radio,
Market Place News)

Partnerships Influencer
B2B Develop Network Get along with Public Figure
( Reseller, Dropshipper)

Branch Sales CSR Digital & Contest

Develop Branch Social Campaign with New Normal
( Franchise or Agent). Standard
Unique Contest ( Jingle, Feel Sugar
Aroma and many others develop)

6
Marketing Campaign
Edukasi “OrganicFood”
Pengembangan Edukasi melalui Social Media
tentang kopi premium dan memilih untuk
membeli kopi dari produsen.
Memotivasi Publik tentang “Better Coffee”
Penerapan Jargon-jargon Motivasi bagi semua
kalangan untuk selalu dapat bersemangat dalam
berkreasi menghadapi situasi new normal..
Edukasi Kisah Para Petani “Farmer Story”
Pengembangan Edukasi melalui Channel Ig dan You
Tube untuk mengangkat kisah para Petani secara
umum dan Petani kopi organik secara khusus,
tujuannya agar ada pengguna ………..simpati akan
jerih payah Petani.Menghasilkan produk berkualitas.
Edukasi “Healty Life”sejak Remaja
Pengembangan Edukasi tentang menggunakan dan
memilih bahan makanan yang sehat sejak usia
remaja, dalam hal ini memilih gula yang tepat
sebagai pemanis makan dan minum. Dapat di
terapkan dalam Marketing Campaign untuk
membuat cerita pribadi dalam konten social media.
100 % Indonesia
Berkenaan dengan Pandemic makin banyak Home
Industry yang di lakukan oleh masyarakat Indonesia,
Mengedepankan kembali slogan 100 % Indonesia di
rasakan langkah cukup tepat sesuai dengan kondisi
Pandemic di Indonesia
7
 Sales & Marketing
DIGITAL MARKETING
Digital Campaign
ONLINE SELLING

You Tube &

Other Channel Needed Market Place

Broadcast
Social Media Ad Messenger

Mengikuti perkembangan zaman, sosialisasi informasi sudah menjadi hal E-Voucher

Influencer & Blog
umum di lakukan di dalam dunia maya, agar lebih efektif di perlukan 2 divisi
yang melakukan kegiatan Penjualan dan Pemasaran secara Digital.
 Selling Time Line

Short Term Medium Term Long Term

Sales Strategy Sales Sales Strategy
Strategy

Sales Action 3
Sales Action 1 ( 11 Month ) Sales Action 2 ( 11 Month) ( 8 Month )

1-3 4-7 8-11 12-15 16-19 20-23 24-25 27-30

Network Maintain Get Close To Customer

Develop Sales Pipeline
- B2B Open Network
- Retail / Direct Selling
- Sales Bidding
- Develop Priority Agent
- Customer Loyalti Program
-Keep & Repeat Sales Action
1 for New Area
- Release Member Card or
Smart Tools Application
-Keep & Repeat Sales Action
1&2
9
Principals

Debby Helga

BA (Hons) Interior Architecture and Design University at

Hertfordshire UK (2000). Starting career at Checkland
Kindleysides Firm,Leicester-UK (2005 – Now). work together
with other associate architects are designing public area
Singapore, Sanur Beach Hotel Bali renovation, interior design,
designing and building private resort are just a little of her &
now she active as Senior Principal at Segara hills
development.

Julian Gumay

Graduated majoring in civil engineering (2002) University

of Indonesia & Master business & technology, UNSW
Australia (2009). Starting his career as a Civil engineer at
Leighton Properties Pty Limited (Project : Green Square –
North Tower 2008, Fortitude Valley, Qld,Australia and Civil
Engineer at Sime Darby Sdn,Bhd (Housing Project : Ara
Damansara & Chemara Hills, Seremban ,Malaysia).