PROPOSAL JKFF 2019

Pengantar:
Pertumbuhan pesat Korean Wave atau gelombang korea dalam beberapa tahun terakhir ini
telah membawa peluang dan tantangan baru bagi Indonesia. Globalisasi budaya pop Korea ini
berhasil mempengaruhi kehidupan masyarakat di dunia. Berbagai produk budaya Korea mulai
dari drama, film, lagu, fashion, makeup hingga produk-produk industri tidak hanya mewabah
di kawasan Asia tetapi sudah merambah ke Amerika dan Eropa. Salah satu produk Korea
yang berkembang sangat pesat saat ini adalah makanan korea. Hal ini menunjukkan bahwa
fenomena tersebut sudah tidak asing lagi dan bahkan sudah melekat dengan kehidupan
masyarakat khususnya remaja di Indonesia.

The rapid growth of Korean Wave in recent years has brought new oppurtunities and
challenges for Indonesia. The globalization of Korean Pop culture has succeeded affect the
lives of people in the world. Various of Korean products start from drama, film, music,
fashion, makeup till industry products has spread not only in Asia but also in America and
Europe. One of the Korean products that is growing very rapidly nowadays is Korean Food.
This phenomenon shows that it is already familiar to us and even has been attached to
people’s lives, especially teenagers in Indonesia.

Deskripsi:
JKFF 2019 atau Jakarta Korean Food Festival 2019 adalah festival makan Korea yang selalu
digelar setiap tahunnya. Festival ini menyediakan booth-booth dari berbagai makanan Korea,
mulai dari makanan kecil hingga makanan besar. Tidak hanya itu, disini kalian juga bisa
berpartisipasi dalam berbagai perlombaan.

Festival makanan Korea ini akan digelar di Jakarta Internasioanl Expo, Kemayoran, Jakarta
Utara dan dilaksanakan selama tujuh hari dimulai dari tanggal 5 Desember 2019 – 11
Desember 2019.

JKFF 2019 or we called Jakarta Korean Food Festival 2019 is a food festival which is always
held annually starting from 2016. This festival provide various Korean food ranging from
meals to street foods. Not only that, you can also participate in various competitions such as
mukbang and cooking.
The festival will be held in Jakarta International Expo, Kemayoran, North Jakarta for seven
days starting from December 5th 2019 – December 11th 2019. (Mon-Fri 10:00 AM – 10PM,
Saturday and Sunday 12:00 PM – 12:00 AM)

Tujuan:
JKFF 2019 bertujuan untuk lebih mengenalkan berbagai perusahaan makanan Korea yang
ada di Indonesia maupun Korea, juga akan memberikan pengalaman menarik kepada
pengunjung untuk mencicipi berbagai makanan Korea yang mungkin belum pernah mereka
rasakan.

Timeline:

Thanks to:
Supported by:
Dyandra Promosindo

Sponsored by:
-Mandiri
-OVO
-Ades

Partnership
Official Ride-Sharing App
Grab

Official Internet Provider

Telkomsel

Media Partner:
-Prambors Jakarta
-Trans TV
-Detik.com
-Kumparan
-Provoke
-Kompas TV
-Kompas.com
-London School Radio
-UMN Radio
-CoppaMagz
-Panncafe

Participants:
-Pochajang
-Mujigae
-Jjang Korean Noodle
-Kyochon
-Legend of Noodle
-Born Ga, Lotteria
-Jeans Chilli Chicken
-School Food
-Dubu Jib
-Gyeran Bbang
-Annyeong Korean Food
-Samjin Amoook
-Mu Gung Hwa
-Arraseo Soju Bar & Eatery
-Jeju Ice Cream
-Kkuldak

Marketing:
-Billboard around Jakarta
-T banner and Baliho around Gambir Expo
-Mobile billboard; online advertising campaign around West Java with Grab
-Social Media accounts
-Social Media advertising
-Social Media hashtag
-Handing flyer to university
-Food Vlogger
-Top up OVO at OVO booth inside the venue will get 30% cashback
-Cashback marathon 10% in every merchant inside the venue
-Creative photo; share your photo inside the venue on your media social (twitter/instagram)
with hashtag and location to get 1 food voucher) max. 20 person

Goals
-To attract more than 5000 people (in 3 days)
-To give strong impression and excitement for visitors with high return rate expectation

Side Events:
-Mukbang
-Cooking Korean dish competition