Mini Class:

Digital Marketing
What Brands Should Do in This Situation?
Next FREE Mini Class
Keringanan Pajak di Masa COVID-19 (PPh 21, PPh 22, PPh 25 & PPN)
Selasa, 31 Maret 2020 | 14:00 - 16:00

Manage & Maintain Tim Sales ketika Work From Home

Kamis, 2 April 2020 | 14:00 - 16:00

Jadwal terbaru: https://pakar.co.id/mini-class

Atau di Telegram Group: https://t.me/pakarid
Change in Behavior (credit: Facebook)
Change in Behavior (credit: Facebook)
Optimisme!!
3 Objectives of Digital Marketing

● Brand Presence

● Collecting Data - Nama, Phone Number, E-mail

● Sales / Conversion
Contoh: Pilates
● Tidak ada yang akan mau datang ke Studio di masa sekarang!
● Apa yang bisa dilakukan?
○ Connecting antara Pilates & Health & Corona Virus
○ Articles
○ Instagram
○ E-Book
○ Webinar
● Info: we will launch this product in 3-4 months.
Prepare untuk:
● Perubahan Behavior
○ Takes 21 Days untuk form a habit. Situasi ini bakal last for … ?
○ Contoh: buat kelas Pilates yang Live Streaming. Beberapa orang
mungkin akan lebih suka dengan kelas Live Streaming.

● Surge in Demand
○ 3 Bulan Tidak Olahraga Kelas & Sosialisasi -- setelah kondusif,
what do you think will happen?
2 Objectives of Digital Marketing di masa ini

● Brand Presence

● Collecting Data - Nama, Phone Number, E-mail

● Sales / Conversion
Brand Presence: What We Can Do
● Create Useful Content:
○ WhatsApp Group
○ Instagram
○ Telegram Group / Channel
○ TikTok
○ Live Streaming
○ etc.
Brand Presence: What We Can Do
● Care for our Customers / Employees:
○ Keeping in Touch
○ Be There in Hard Times (bukan cuman buat nagih doang loh..)

● Have a Social Heart:

○ Become the Do-er in this Difficult Situation

● Show your Response

https://www.instagram.com/tv/B9
QeP73BreY/?utm_source=ig_web_
copy_link
Butuh Tetap Jualan? Candy, Vitamin, Painkiller
Butuh Tetap Jualan? Expand Your Markets

● Expand di luar pasar yang biasanya.

○ Misalkan: Freelancer → dari pasar lokal, main juga ke pasar global

● Lebih ke Mass Market

○ Misalkan: Boga Group
Butuh Tetap Jualan? Transform Your Product

● Gunakan Tools Online

○ Contoh: Workshop Offline → Online Live Streaming via Zoom

● Pindah dari Offline Retail → Online

2 Objectives of Digital Marketing di masa ini

● Brand Presence

● Collecting Data - Nama, Phone Number, E-mail

● Sales / Conversion
Thank you!

Visit our Website: https://pakar.co.id

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Follow our Telegram: https://t.me/pakarid