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2.2 Landasan Teori ................................................................................. 21
2.2.1 Teori Stimulus Organism Response ............................................ 21
2.3 Penelitian Terdahulu ........................................................................ 23
2.4 Kerangka Pemikiran ......................................................................... 27
2.5 Hipotesis ........................................................................................... 28
BAB III METODOLOGI PENELITIAN ................................................ 29
3.1 Objek Penelitian ............................................................................. 29
3.2 Subjek Penelitian ........................................................................... 29
3.3 Lokasi dan Waktu Penelitian ......................................................... 29
3.4 Populasi dan Sampel ...................................................................... 29
3.5 Pendekatan Penelitian .................................................................... 32
3.6 Paradigma Penelitian ..................................................................... 33
3.7 Metode Pengumpulan Data ............................................................ 33
3.8 Sumber Data .................................................................................. 34
3.9 Identifikasi Operasional Variabel .................................................. 35
3.10 Pengukuran Instrumen Penelitian .................................................. 39
3.11 Teknik Pengolahan Data ................................................................ 40
3.12 Teknik Analisis .............................................................................. 40
3.12.1 Uji Validitas .............................................................................. 40
3.12.2 Uji Reliabilitas .......................................................................... 41
3.13 Uji Asumsi Klasik .......................................................................... 42
3.14 Uji Normalitas................................................................................ 42
3.14.1 Uji Heteroskedasitas.................................................................. 42
3.15 Koefisien Determinasi (r) .............................................................. 43
3.16 Analisis Regresi Linier Sederhana ................................................. 43
3.17 Uji Hipotesis .................................................................................. 44
BAB IV HASIL PENELITIAN DAN PEMBAHASAN.......................... 46
4.1 Gambaran Umum Objek Penelitian .......................................... 46
4.1.1 Gambaran Game “Valorant” dan Komunikasi Didalamnya .... 46
4.2 Hasil Penelitian ......................................................................... 48
4.2.1 Karakteristik Responden ........................................................... 48
4.2.2 Uji Validitas .............................................................................. 51
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4.2.2.1 Hasil Uji Validitas Variabel X (Komunikasi Dalam Game)51
4.2.2.2 Hasil Uji Validitas Variabel Y (Perilaku Komunikasi) ....... 52
4.2.3 Uji Reliabilitas .......................................................................... 53
4.2.3.1 Hasil Uji Reliabilitas Variabel X (Komunikasi Dalam Game)53
4.2.3.2 Hasil Uji Reliabilitas Variabel Y (Perilaku Komunikasi) ... 54
4.2.4 Uji Normalitas ........................................................................... 54
4.2.5 Uji Heteroskedastisitas .............................................................. 55
4.2.6 Analisis Deskripsi ..................................................................... 56
4.2.6.1 Analisis Data Variabel X (Komunikasi Dalam Game) ....... 57
4.2.6.2 Analisis Data Variabel Y (Perilaku Komunikasi) ............... 61
4.2.7 Uji Koefisien Determinasi......................................................... 66
4.2.8 Uji Regresi Linier Sederhana .................................................... 68
4.2.9 Uji Hipotesis.............................................................................. 70
4.2.10 Uji T ..................................................................................... 71
4.3 Analisis dan Pembahasan .......................................................... 72
BAB V KESIMPULAN DAN SARAN ..................................................... 78
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