DAFTAR ISI

HALAMAN JUDUL.................................................................................................i
LEMBAR PERNYATAAN .................................................................................... ii
LEMBAR PENGESAHAN ................................................................................... iii
PERNYATAAN ORIGINALITAS & PUBLIKASI ............................................. iii
ABSTRAK ..............................................................................................................iv
KATA PENGANTAR ............................................................................................. v
DAFTAR ISI ......................................................................................................... vii
DAFTAR TABEL .................................................................................................... x
DAFTAR GAMBAR ..............................................................................................xi
DAFTAR LAMPIRAN ......................................................................................... xii

BAB 1 PENDAHULUAN ....................................................................................... 1

1.1 Latar Belakang………………………………………………………1
1.2 Rumusan Masalah .............................................................................. 4
1.3 Batasan Masalah ................................................................................. 4
1.4 Tujuan Penelitian ................................................................................ 4
1.5 Manfaat Penelitian .............................................................................. 4
1.5.1 Manfaat Akademis .................................................................. 4
1.5.2 Manfaat Praktis ....................................................................... 5

BAB II TINJAUAN PUSTAKA .............................................................................. 6

2.1 Landasan Teori .................................................................................... 6
2.1.1 Kualitas Produk ...................................................................... 7
2.1.2 Harga....................................................................................... 8
2.1.3 Keputusan Pembelian ...........................................................10
2.2 Kajian Penelitian Sejenis ...................................................................13
2.3 Model Penelitian ................................................................................14
2.4 Hipotesis Penelitian ...........................................................................15

BAB III METODE PENELITIAN .........................................................................16

3.1 Subjek Penelitian ...............................................................................16
3.2 Jenis dan Sumber Data .......................................................................16

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 3.2.1 Populasi..................................................................................17
3.2.2 Sampel ...................................................................................17
3.3 Metode Pengumpulan Data ...............................................................18
3.3.1 Definisi Operasional Variabel ..............................................18
3.4 Metode Analisis Data .......................................................................21
3.4.1 Uji Instrumen ........................................................................21
3.4.2 Uji Asumsi Klasik.................................................................22
3.4.3 Analisis Regresi Linier Berganda .........................................23
3.4.4 Uji Hipotesis .........................................................................24

BAB IV HASIL DAN PEMBAHASAN ...............................................................26

4.1 Sampel Penelitian ............................................................................26
4.2 Analisis Data Deskriptif ..................................................................26
4.2.1 Karakteristik Berdasarkan Jenis Kelamin ............................26
4.2.2 Karakteristik Berdasarkan Usia ...........................................27
4.2.3 Karakteristik Berdasarkan Pendapatan Perbulan .................28
4.2.4 Karakteristik Berdasarkan Pernah Menggunakan................29
4.3 Uji Instrumen ...................................................................................30
4.3.1 Uji Validitas........................................................................30
4.3.2 Uji Reliabilitas ....................................................................32
4.4 Uji Asumsi Klasik ...........................................................................32
4.4.1 Uji Normalitas ...................................................................33
4.4.2 Uji Multikolinearitas ..........................................................34
4.4.3 Uji Heteroskedastisitas ......................................................34
4.5 Analisis Regresi Linear Berganda .................................................35
4.6 Uji Hipotesis ..................................................................................37
4.6.1 Uji t ....................................................................................37
4.6.2 Uji F ...................................................................................38
4.6.3 Koefisien Determinasi .......................................................39
4.7 Rangkuman Hasil Penelitian .........................................................40

BAB V SIMPULAN DAN SARAN ......................................................................43

5.1 Simpulan .......................................................................................43
5.2 Saran .............................................................................................43

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DAFTAR PUSTAKA ............................................................................................44
LAMPIRAN ...........................................................................................................46

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