BAB 4 HASIL DAN PEMBAHASAN

4.1.Deskripsi Data
4.1.1.Deskripsi Data Penelitian
TABEL 1

RESUME PERESEPSI RESPONDEN

NO PERNYATAAN PROMOSI HARGA KEPUTUSAN

PEMBELIAN
JUMLAH RATA- JUMLAH RATA- JUMLAH RATA-
RATA RATA RATA
1 PERNYATAAN1 208 3,3 238 3,9 263 4,2
2 PERNYATAAN2 220 3,5 243 3,7 270 4,3
3 PERNYATAAN3 218 3,5 236 3,9 260 4,1
4 PERNYATAAN4 221 3,5 246 3,8 274 4,3
5 PERTANYAAN5 229 3,6 237 3,7 268 4,3
6 PERTANYAAN6 225 3,6 233 3,8 250 4,0
7 PERTANYAAN7 232 3,7 240 3,7 259 4,1
8 PERTANYAAN8 228 3,6 234 3,7 267 4,2
9 PERTANYAAN9 240 3,9 235 3,7 251 4,0
10 PERTANYAAN10 240 3,8 236 3,7 257 4,1

4.1.2 Frekuensi Identitas Responden

TABEL 4.2

INDENTITAS RESPONDEN BERDASARKAN JENIS KELAMIN

Cumulative
Frequency Percent Valid Percent Percent
Valid LAKI-LAKI 27 41.5 42.9 42.9
PEREMPUAN 36 55.4 57.1 100.0
Total 63 96.9 100.0
Missing System 2 3.1
Total 65 100.0

TABEL 4.3

INDENTITAS RESPONDEN BERDASARKAN PEKERJAAN

RESPONDEN
 Cumulative
Frequency Percent Valid Percent Percent
Valid WIRAUSAHA 12 18.5 19.0 19.0
ASN 27 41.5 42.9 61.9
WIRASWASTA 12 18.5 19.0 81.0
LAINNYA 12 18.5 19.0 100.0
Total 63 96.9 100.0
Missing System 2 3.1
Total 65 100.0

TABEL 4.4

INDENTITAS RESPONDEN BERDASARKAN PENDIDIKAN

TABEL 4.5

INDENTITAS RESPONDEN BERDASARKAN PEENGHASILAN

4.2.Hasil Olahan
4.2.1 Uji Instrumen
TABEL 4.6
UJI VALIDITAS

No.Pernyataan R hitung R tabel keterangan

XI X2 Y 0.2075 valid
1 .683 0.2075 valid
2 .686 0.2075 valid
3 .802 0.2075 valid
4 .812 0.2075 valid
5 .709 0.2075 valid
6 .582 0.2075 valid
7 .715 0.2075 valid
8 .331 0.2075 valid
9 .192 0.2075 valid
10 .234 0.2075 valid

TABEL 4.7

UJI REALIBILITAS

Variable Cronbach alpha R tabel keterangan

xi 860 0.2075 reliabel
X2 818 0.2075 reliabel
y 833 0.2075 reliabel

Table 4.8

uji normalitas

One-Sample Kolmogorov-Smirnov Test

Unstandardized
Residual
N 63
Normal Parameters a,b
Mean .0000000
Std. Deviation .42333848
Most Extreme Differences Absolute .107
Positive .051
Negative -.107
Test Statistic .107
Asymp. Sig. (2-tailed) .072c
a. Test distribution is Normal.
b. Calculated from data.
c. Lilliefors Significance Correction.
4.2.2 Uji Data
4.2.3 Uji Klasik
Table 4.9

Uji multikolinieritas

Jika nilai vif

Model Tolerance VIF

1 (Constant)
rata_x1 .613 1.630
rata_x2 .613 1.630

Nilai vif 1.630 < 10

Tabel4.10

Uji heteroskesdatisitas

Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 2.677 .414 6.468 .000
rata_x1 -.008 .013 -.084 -.575 .568
rata_x2 .050 .015 .506 3.457 .001

Table 4.11

Uji autokorelasi

dw
2.359

2.359 > 1.6960

4.2.4 Uji Metode (uji regreesi dan determinasi) Regresi ada parsial dan
simultan
Table 4.12

Korelasi parsial

Table 4.13

Korelasi simultan

COPY DATA OUTPUT MODEL SAMMERY

Table 4.14

Regresi berganda

Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta
1 (Constant) 2.677 .414
rata_x1 -.008 .013 -.084
rata_x2 .050 .015 .506

Y = a+b1.x1+b2.x2+e.

Y= 2.677—008x1 + 050

4.2.5 Uji Hipotesis

Table 4.15

Uji T

Tabel 4.16

Uji F

4.3.Pembahasan
4.3.1 Hasil Uji Metode
4.3.2 Hasil Uji Hipotesis