DAFTAR ISI

DAFTAR ISI....................................................................................................................................i

PENDAHULUAN...........................................................................................................................1

1.1 Latar Belakang...............................................................................................................1

1.2 Rumusan Masalah..........................................................................................................1

1.3 Tujuan............................................................................................................................1

PEMBAHASAN..............................................................................................................................2

2.1 Pengertian Manajemen Pemasaran................................................................................2

2.2 Konsep Manajemen Pemasaran.....................................................................................2

2.3 Falsafah Manajemen Pemasaran....................................................................................4

2.4 Pendekatan Manajemen Pemasaran...............................................................................5

2.5 Teknik perencanaan Manajemen Pemasaran.................................................................6

PENUTUP.......................................................................................................................................8

3.1 Simpulan........................................................................................................................8

DAFTAR PUSTAKA......................................................................................................................9