DAFTAR ISI

LEMBAR PENGESAHAN........................................................................................................... 2
PROGRAM MAHASISWA WIRAUSAHA...................................................................................2
HALAMAN PENGESAHAN........................................................................................................3
DAFTAR ISI................................................................................................................................ 3
DAFTAR TABEL......................................................................................................................... 3
DAFTAR GAMBAR..................................................................................................................... 3
RINGKASAN............................................................................................................................... 3
BAB 1 PENDAHULUAN............................................................................................................. 4
BAB 2 PELAKSANAAN PMW....................................................................................................4
2.1. Deskripsi Produk/Jasa dan Proses Produksi...................................................................4
2.2.1 Visi Misi Motto Usaha………………………………………………………………… 4
2.2.2 Gambaran Umum Produk.....................................................................................5
2.2.3 Logo Produk......................................................................................................... 5
2.2.4 Proses Produksi....................................................................................................5
2.2.5 Bahan Baku Produk..............................................................................................6
2.2.6 Kemasan.............................................................................................................. 6
2.2 Pelayanan Pelanggan........................................................................................................6
2.3 Pemasaran......................................................................................................................... 7
2.3.1 SWOT Analysis.....................................................................................................7
2.3.2 Strategi Pemasaran..............................................................................................7
2.3.3 Taktik Pemasaran.................................................................................................7
2.3.4 Marketing Value....................................................................................................7
2.4 Keuangan........................................................................................................................... 8
2.4.1 Indikator Kelayakan Usaha.......................................................................................8
2.4.2 Rencana Penggunaan Anggaran..........................................................................8
2.4.2 Perhitungan Keuntungan......................................................................................9
2.5 Manajemen Bisnis.............................................................................................................. 9
2.5.1 Pengelolaan Bisnis dan Pembagian Tugas Anggota Tim...........................................9
2.5.2 Sumber Daya Tenaga Kerja.....................................................................................10
2.5.3 Kepuasan Anggota Tim Kerja...................................................................................10
2.5.4 Rencana Pengembangan Bisnis...............................................................................10
BAB 3 BIAYA DAN JADWAL KEGIATAN...............................................................................11
3.1. Anggaran Biaya............................................................................................................. 11
3.2. Jadwal Kegiatan............................................................................................................ 12
BAB 4 PENUTUP..................................................................................................................... 12
DAFTAR PUSTAKA.................................................................................................................. 12
LAMPIRAN – LAMPIRAN......................................................................................................... 12