S2 2020 432844 Tableofcontent

PERENCANAAN BISNIS PENGEMBANGAN JARINGAN USAHA KULINER SOP PAK JENGGOT
MELALUI PROGRAM KEMITRAAN

RAKHMAHWIDIATI, Luluk Lusiantoro, S.E, M.Sc., Ph.D
Universitas Gadjah Mada, 2020 | Diunduh dari http://etd.repository.ugm.ac.id/
DAFTAR ISI
HALAMAN JUDUL ........................................................................................... i
HALAMAN PENGESAHAN ............................................................................. ii
HALAMAN PERNYATAAN ............................................................................. iii
KATA PENGANTAR ......................................................................................... iv
DAFTAR ISI ........................................................................................................ vi
DAFTAR TABEL ............................................................................................... ix
DAFTAR GAMBAR ........................................................................................... xi
DAFTAR LAMPIRAN ....................................................................................... xiii
ABSTRAK ........................................................................................................... xiv
ABSTRACT ......................................................................................................... xv
BAB I PENDAHULUAN .................................................................................... 1
1.1 Latar Belakang .................................................................................... 1
1.2 Rumusan Masalah ............................................................................... 2
1.3 Pertanyaan Penelitian .......................................................................... 3
1.4 Tujuan Penelitian ................................................................................ 3
1.5 Manfaat Penelitian .............................................................................. 3
1.6 Sistematika Penulisan ......................................................................... 4
vi
BAB II LANDASAN TEORI ............................................................................. 6
2.1 Kerangka Teori .................................................................................... 6
2.2 Pilar-pilar Perencanaan Bisnis ............................................................ 7
BAB III METODE PENELITIAN .................................................................... 18
3.1 Metode Pengumpulan Data ................................................................. 19
3.1.1 Data Primer ............................................................................... 21
3.1.2 Data Sekunder ........................................................................... 24
3.2 Metode Analisis Data .......................................................................... 25
3.2.1 Rencana Pemasaran ................................................................... 25
3.2.2 Rencana Operasional ................................................................. 28
3.2.3 Analisis Kompetitor .................................................................. 30
3.2.4 Analisis Sumber Daya Manusia (SDM) .................................... 32
3.2.5 Analisis Finansial ...................................................................... 33
BAB IV RENCANA DAN STRATEGI ............................................................. 35
4.1 Rencana Pemasaran ............................................................................. 35
4.1.1 Analisis Lingkungan ................................................................. 35
4.1.2 Deskripsi Usaha......................................................................... 36
4.1.3 Misi dan Visi ............................................................................. 36
4.1.4 Deskripsi Produk ....................................................................... 37
4.1.5 Segmenting, Targeting, Positioning (STP) ............................... 38
4.1.6 Marketing Mix – 4P .................................................................. 45
vii
4.2 Rencana Operasional ........................................................................... 55
4.2.1 Konsep Kemitraan yang Akan Dibangun................................. 60
4.2.2 Rencana Pertumbuhan .............................................................. 63
4.3 Rencana SDM ..................................................................................... 67
4.4 Rencana Finansial ............................................................................... 69
4.4.1 Analisis Finansial ...................................................................... 71
4.4.2 Target Pendapatan ..................................................................... 77
BAB V RENCANA DAN AKSI ......................................................................... 81
5.1 Rencana Pemasaran ............................................................................. 81
5.2 Rencana Operasional ........................................................................... 82
5.3 Rencana SDM ..................................................................................... 83
5.4 Rencana Finansial ............................................................................... 84
5.5 Ukuran Kinerja .................................................................................... 87
5.5 Kesimpulan Umum ............................................................................. 89
DAFTAR PUSTAKA .......................................................................................... 91
viii

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S2 2020 432844 Tableofcontent

Diunggah oleh

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Format Tersedia

PERENCANAAN BISNIS PENGEMBANGAN JARINGAN USAHA KULINER SOP PAK JENGGOT

MELALUI PROGRAM KEMITRAAN

HALAMAN JUDUL ........................................................................................... i

HALAMAN PENGESAHAN ............................................................................. ii

HALAMAN PERNYATAAN ............................................................................. iii

KATA PENGANTAR ......................................................................................... iv

DAFTAR ISI ........................................................................................................ vi

DAFTAR TABEL ............................................................................................... ix

DAFTAR GAMBAR ........................................................................................... xi

DAFTAR LAMPIRAN ....................................................................................... xiii

ABSTRAK ........................................................................................................... xiv

BAB I PENDAHULUAN .................................................................................... 1

1.1 Latar Belakang .................................................................................... 1

1.2 Rumusan Masalah ............................................................................... 2

1.3 Pertanyaan Penelitian .......................................................................... 3

1.4 Tujuan Penelitian ................................................................................ 3

1.5 Manfaat Penelitian .............................................................................. 3

1.6 Sistematika Penulisan ......................................................................... 4

BAB II LANDASAN TEORI ............................................................................. 6

2.1 Kerangka Teori .................................................................................... 6

2.2 Pilar-pilar Perencanaan Bisnis ............................................................ 7

BAB III METODE PENELITIAN .................................................................... 18

3.1 Metode Pengumpulan Data ................................................................. 19

3.1.1 Data Primer ............................................................................... 21

3.1.2 Data Sekunder ........................................................................... 24

3.2 Metode Analisis Data .......................................................................... 25

3.2.1 Rencana Pemasaran ................................................................... 25

3.2.2 Rencana Operasional ................................................................. 28

3.2.3 Analisis Kompetitor .................................................................. 30

3.2.4 Analisis Sumber Daya Manusia (SDM) .................................... 32

3.2.5 Analisis Finansial ...................................................................... 33

BAB IV RENCANA DAN STRATEGI ............................................................. 35

4.1 Rencana Pemasaran ............................................................................. 35

4.1.1 Analisis Lingkungan ................................................................. 35

4.1.2 Deskripsi Usaha......................................................................... 36

4.1.3 Misi dan Visi ............................................................................. 36

4.1.4 Deskripsi Produk ....................................................................... 37

4.1.5 Segmenting, Targeting, Positioning (STP) ............................... 38

4.1.6 Marketing Mix – 4P .................................................................. 45

4.2 Rencana Operasional ........................................................................... 55

4.2.1 Konsep Kemitraan yang Akan Dibangun................................. 60

4.2.2 Rencana Pertumbuhan .............................................................. 63

4.3 Rencana SDM ..................................................................................... 67

4.4 Rencana Finansial ............................................................................... 69

4.4.1 Analisis Finansial ...................................................................... 71

4.4.2 Target Pendapatan ..................................................................... 77

BAB V RENCANA DAN AKSI ......................................................................... 81

5.1 Rencana Pemasaran ............................................................................. 81

5.2 Rencana Operasional ........................................................................... 82

5.3 Rencana SDM ..................................................................................... 83

5.4 Rencana Finansial ............................................................................... 84

5.5 Ukuran Kinerja .................................................................................... 87

5.5 Kesimpulan Umum ............................................................................. 89

DAFTAR PUSTAKA .......................................................................................... 91

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