STRATEGI BISNIS AGROPARK DI PUSAT PENELITIAN

KARET KEC. SEMBAWA, KAB. BANYUASIN, SUMATERA

SELATAN

Evin Rosyadi
11190920000018

PROGRAM STUDI AGRIBISNIS

FAKULTAS SAINS DAN TEKNOLOGI
UNIVERSITAS ISLAM NEGERI
SYARIF HIDAYATULLAH
JAKARTA
2023 M / 1444 H
 DAFTAR ISI

DAFTAR ISI ....................................................................................................................... ii

DAFTAR TABEL ...............................................................................................................iv

DAFTAR GAMBAR ...........................................................................................................v

BAB I PENDAHULUAN ..................................................................................................1

1.1 Latar Belakang.................................................................................................1

1.2 Perumusan Masalah .........................................................................................6

1.3 Tujuan Penelitian .............................................................................................6

1.4 Manfaat Penelitian ...........................................................................................7

1.5 Ruang Lingkup Penelitian ...............................................................................7

BAB II TINJAUAN PUSTAKA ..........................................................................................8

2.1 Landasan Teori ..................................................................................................8

2.1.1 Agrowisata ...............................................................................................8

2.1.2 Strategi .....................................................................................................9

2.1.3 Bisnis ..................................................................................................... 10

2.1.4 Analisis Lingkungan Internal dan Eksternal ..........................................10

2.1.4.1 Analisis Lingkungan Internal ....................................................10

2.1.4.2 Analisis Lingkungan Eksternal ................................................11

2.1.5 Analisis SWOT ......................................................................................12

2.1.6 Matrik QSPM.........................................................................................12

2.2 Penelitian Terdahulu........................................................................................13

2.3 Kerangka Pemikiran ........................................................................................19

BAB III METODE PENELITIAN .....................................................................................22

3.1 Lokasi dan Waktu Penelitian .........................................................................22

3.2 Jenis dan Sumber Data...................................................................................22

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 3.3 Metode Pengambilan Sampel dan Pengumpulan Data ..................................23

3.4 Metode Pengolahan dan Analisis Data ..........................................................23

3.5 Definisi Operasional ......................................................................................30

DAFTAR PUSTAKA.........................................................................................................32

LAMPIRAN .......................................................................................................................34

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 DAFTAR TABEL

1. Luas Wilayah Menurut Kabupaten/Kota di Provinsi Sumatera Selatan tahun

2015 - 2020 ..................................................................................................................... 3

2. Nama Objek Wisata dan Usaha Pariwisata di Kabupaten Banyuasin.............................. 4

3. Jumlah Kunjungan Pariwisata Kabupaten Banyuasin Tahun 2012 - 2017 ...................... 5

4. Target Responden Penelitian ......................................................................................... 23

5. Matriks SWOT .............................................................................................................. 28

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 DAFTAR GAMBAR

1. Kerangka Pemikiran Penelitian ......................................................................................21

2. Matriks Internal-Eksternal ..............................................................................................26