ABSTRAK

PERANCANGAN DESAIN PROMOSI YEAR AND SALE UNTUK MEDIA

SOSIAL LIVEFOLK LTD DI CV. SUNGAI MAS

Oleh:
Ahmad Ramadhan
NIM.51916181
Desain Komunikasi Visual

Desain grafis adalah media yang bisa digunakan untuk menyampaikan pesan/ide
kepada orang lain dengan konsep-konsep tertentu. Dunia desain grafis didalam
usaha atau penjualan sangatlah penting, karena banyak pelaku usaha yang
membutuhkan jasa desain grafis dalam penjualannya, hasil desain tersebut sangat
berpengaruh ketika dilihat oleh customer atau calon pembeli. Oleh karena itu
peranan desain grafis sebagai media komunikasi untuk memberikan pesan serta
konsep sangatlah penting. Selama melaksanakan kerja praktek di CV. Sungai Mas
praktikan mengerjakan projek perancangan desain promosi serta kebutuhan desain
konten lainnya untuk Livefolk ltd. Praktikan melalui beberapa alur proses kerja
yaitu, briefing, research, planning, execution, digitalization, presentation, revisi
jika ada dan terakhir upload hasil karya. Proses desain berlangsung selama 2 hari,
teknik desain yang digunakan yaitu membuat sketsa kasar di Photoshop lalu
dilanjutkan didigitalisasi di perangkat computer menggunakan software Adobe
Photoshop & Adobe Illustrator serta menggunakan warna yang tidak banyak agar
cepat di terima oleh audience. Illustrasi dalam desain promosi ini menggunakan
Teknik mindmapping, keyword, serta key visual agar ide yang didapat harus
benar-benar matang dan mudah di terima oleh audience.

Kata Kunci: Desain Grafis, Digitalisasi, Illustrasi, komunikasi, promosi.

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ABSTRACT

YEAR AND SALE PROMOTION DESIGN FOR SOCIAL MEDIA

LIVEFOLK LTD IN CV. SUNGAI MAS

By;
Ahmad Ramadhan
NIM.51916181
Visual Communication Design

Graphic design is a medium that can be used to convey messages/ideas to others

with certain concepts. The world of graphic design in business or sales is very
important, because many business actors need graphic design services in their
sales, the results of the design are very influential when viewed by customers or
potential buyers. Therefore, the role of graphic design as a medium of
communication to deliver messages and concepts is very important. While
carrying out practical work at CV. Sungai Mas practitioner is working on a
promotional design project and other promotional design needs for Livefolk ltd.
The practitioner goes through several work process flows, namely, briefing,
research, planning, execution, digitization, presentation, revision if any and
finally uploading the work. The design process lasts for 1 day, the design
technique used is to make a rough sketch on paper and then digitize it on a
computer using Adobe Photoshop & Adobe Illustrator software and use not many
colors so that it is quickly accepted by the audience. The illustration in this
promotional design uses mindmapping techniques, keywords, and key visuals so
that the ideas obtained must be really mature and easily accepted by the
audience.
Keywords: Graphic Design, Digitization, Illustration, communication, promotion

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